or


[09/15/04 - 12:00 AM]
Primetime Surge Results in USA Network's U.S. Open Ratings Rise

[via press release from USA]

PRIMETIME SURGE RESULTS IN USA NETWORK'S U.S. OPEN RATINGS RISE

Ratings up +15%, Viewership up 21% in Prime Time

NEW YORK -- September 15, 2004 -- A primetime ratings' surge helped propel USA Network to increased ratings during two weeks of the 2004 U.S. Open Tennis Championships.

Overall, primetime and daytime ratings and viewership growth resulted from USA's national primetime rating of 1.1 (975,000 HH, 1.3 million viewers, up +15% from last year's .96) and aided the Network's overall performance. Average viewership in prime time experienced a 21% spike with 1.3 million viewers in 2004 compared to 1.05 million viewers in 2003.

"Coming on the heels of the Olympics, the U.S. Open took some time to gather momentum this year," said USA Network Sr. VP and Executive Producer Gordon Beck. "We definitely benefited from the compelling quarterfinal match-ups and less rain this year."

Primetime coverage featuring the Serena Williams/Jennifer Capriati women's quarterfinal match (Sept. 7) garnered USA's top ratings' night with a 2.23 national rating with 1.93 million households and 2.6 million viewers tuning in to watch the controversial match won by Capriati. Overall, viewership in the Adult 18-34 demographic was up +25% during the tournament.

Daytime viewership also witnessed an upsurge with a 15% bounce as an average of 536,000 viewers tuned in during the day in 2004 compared to 466,000 in 2003. USA's national daytime ratings of .53 (475,000 HH, 536,000 viewers) was up +10% from last year's .48 average rating during the day.

Overall, during USA's two weeks of live coverage in its 21st consecutive year, the Network's national rating of .80 (715,000 HH, 884,000 viewers) was up +5% from the 2003 totals of .76 (656,000 HH, 802,000 viewers).

USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is available in 82% of all U.S. homes and is seen in over 88 million U.S. homes. The USA Network Web site is located at www.usanetwork.com .

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2004]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.

[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.

[08/22/16 - 08:22 AM]
ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony
ABC spins the numbers for Sunday, August 21.

[08/21/16 - 10:59 AM]
Saturday's Broadcast Ratings: NBC Rides Penultimate Night of Olympic Games to Victory
The Peacock continues its streak of victories in total viewers and adults 18-49.

[08/20/16 - 09:16 AM]
Friday's Broadcast Ratings: NBC Tops Charts with Olympic Games, "Superstore"
The Peacock leads the evening among total viewers and adults 18-49.

[08/20/16 - 08:42 AM]
"Superstore's" Post-Olympic Telecast Generates Strong Sampling
NBC spins the numbers for Friday, August 19.

[08/19/16 - 10:33 AM]
Hallmark Channel's Newest Original Primetime Series, "Chesapeake Shores" Premieres to a Strong Start
The Hallmark Channel spins the numbers for the week of August 8-14.

[08/19/16 - 08:40 AM]
Thursday's Broadcast Ratings: NBC Rides Olympic Games to Another Win
The Peacock dominates the evening in total viewers and adults 18-49.

[08/19/16 - 06:38 AM]
NBC Ranks #1 In Primetime for 115th Consecutive Night of Summer Olympics
NBC spins the numbers for Thursday, August 18.

[08/18/16 - 01:01 PM]
Travel Channel Scores Big with Rio-Based Premiere of "Andrew Zimmern's Driven by Food"
Travel Channel spins the numbers for Tuesday, August 16.

[08/18/16 - 08:49 AM]
Wednesday's Broadcast Ratings: Olympic Games Keep NBC on Top
The Peacock continues to lead among total viewers and adults 18-49.