or


[09/29/04 - 12:00 AM]
Starting Over' Starts Second Season with Double-Digit Growth in Ratings

[via press release from NBC Universal Television Studio]

STARTING OVER STARTS SECOND SEASON WITH DOUBLE-DIGIT GROWTH IN RATINGS

Series Jumps 50% in Key Women 18-49 and 25-54 Demos

New York, Los Angeles and Other Top Markets All Growing By Double-Digits

BURBANK, Calif. -� September 29, 2004 �- NBC Universal Domestic Television Distribution and Bunim-Murray Productions' nationally syndicated daytime series Starting Over has started it second season off with double-digit ratings increases in both households and key female demographics, it was announced today by Barry Wallach, President, NBC Universal Domestic Television Distribution.

Starting Over, which moved its production location from Chicago to Los Angeles for its second season, has jumped 50% nationally in both women 18-49 and women 25-54 versus its premiere week a year ago, according to Nielsen Media Research data. The series is also up 25% in households and another 29% in women 18-34 vs. its premiere week performance in 2003.

"Starting Over continues to be a great story both nationally and locally with young female viewers," says Wallach. "Our partners at Bunim-Murray continue to produce one of the highest-quality series in all of daytime television and the new Los Angeles location seems to fit the show perfectly. We are very encouraged by the show's steady growth season-to-season."

Starting Over is also showing strong growth in local markets including New York, Los Angeles, Washington D.C. and Atlanta. On WNBC-TV New York, the show's first 11 days of this season (Sept. 13-27) vs. last season (Sept. 8-22, 2003) are up 18% to a 1.3 HH rating, on KNBC-TV Los Angeles it's up 27% to a 1.4 HH rating and on WRC-TV Washington D.C. it has improved 157% to a 1.8 HH rating. In Atlanta on WXIA-TV, Starting Over jumped 54% to a 2.0 HH rating for its first 11 days.

And Starting Over is showing very strong signs in local people meter demographic data, as well. On WNBC-TV during the first 11 days of the season, the series delivers the station's high rating in Women 25-54 from 9 a.m. to 4 p.m. and is building by 120% on its lead-in with Women 25-54.

Nationally, Starting Over averaged a .9 rating in both women 18-49 and women 25-54 for the week of Sept. 13-17, up 50% in both categories from the show's premiere week a year ago (Sept. 8-12, 2003). It also averaged .9 in women 18-34 and a 1.0 household rating during the week of Sept. 13-17, up 29% and 25% respectively.

Starting Over is the first ever real-life daytime drama. The series features six women living under the same roof, each striving to meet challenging goals and improve their lives while living together. They are supported by "life coaches" who offer guidance and direction. Each woman is expected to reside in the Starting Over house for six to twelve weeks, depending on the scope of her "project" and her rate of progress toward her goal.

Starting Over is produced by Bunim-Murray Productions, the creators of the hit series "The Simple Life," "The Real World" and "Road Rules." It is distributed by NBC Universal Domestic Television Distribution. Jonathan Murray and Millee Taggart-Ratcliffe are Executive Producers. STARTING OVER is currently sold in more than 90% of the U.S. for its second season in national syndication.

NBC Universal Domestic Television Distribution's current syndicated programming includes the first run series "Access Hollywood," "Blind Date," "The Chris Matthews Show," "Fifth Wheel," "The Jane Pauley Show," "Jerry Springer Show," "The George Michael Sports Machine," "Home Delivery," "Maury," "Rebecca's Garden," "Starting Over," "The Wall Street Journal Report," "Wild Moments," "Your Total Health," and the off-network syndication sales of the series "Boomtown," "Crossing Jordan," "Ed," "Fear Factor," "Law & Order," "Law & Order: SVU," "Law & Order: Criminal Intent," "Providence," and many more. NBC Universal Domestic Television Distribution also distributes the first-run specials "The Remarkable Journey" and "Good Housekeeping Reports" inserts.





  [september 2004]  
S
M
T
W
T
F
S
   


· ACCESS HOLLYWOOD (SYNDICATION)
· BLIND DATE (SYNDICATION)
· BOOMTOWN (NBC)
· CHRIS MATTHEWS SHOW, THE (SYNDICATION)
· CROSSING JORDAN (NBC)
· ED (NBC)
· FEAR FACTOR (NBC)
· FIFTH WHEEL, THE (SYNDICATION)
· HOME DELIVERY (SYNDICATION)
· JANE PAULEY SHOW, THE (SYNDICATION)
· JERRY SPRINGER SHOW, THE (SYNDICATION)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MAURY (SYNDICATION)
· PROVIDENCE (NBC)
· REAL WORLD, THE (MTV)
· ROAD RULES (MTV)
· SIMPLE LIFE, THE (E)
· STARTING OVER (SYNDICATION)
· YOUR TOTAL HEALTH (SYNDICATION)





most recent ratings | view all posts
[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.

[09/15/14 - 09:36 AM]
Syfy's New Zombie Series "Z Nation" Bites Off 1.6 Million Viewers During September 12 Premiere
Syfy spins the numbers for Friday, September 12.

[09/15/14 - 08:47 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock easily wins the night in both total viewers and adults 18-49.

[09/15/14 - 08:24 AM]
Against Big NFL Competition, "Miss America" Scores 4-Month Slot Highs for ABC
ABC spins the numbers for Sunday, September 14.

[09/15/14 - 08:18 AM]
NBC Sports Coverage of Last Night's Bears-49ers "Sunday Night Football" Telecast Is Up +3% Versus Week Two Last Year
NBC spins the numbers for Sunday, September 14.

[09/14/14 - 09:13 AM]
Saturday's Broadcast Ratings: ABC Wins the College Football Race
The Alphabet tops competing coverage on FOX and NBC.

[09/14/14 - 08:33 AM]
Coverage of Purdue-Notre Dame College Football from Indianapolis Scores NBC's Second-Highest-Rated Saturday Night in Adults 18-49 in Three Months
NBC spins the numbers for Saturday, September 13.

[09/13/14 - 09:02 AM]
"Dateline NBC" Is Currently Delivering Its Highest Friday Results in More Than Three Months
NBC spins the numbers for Friday, September 12.

[09/13/14 - 08:40 AM]
Friday's Broadcast Ratings: "Dateline" Puts NBC in the Top Spot
The Peacock's mainstay leads the night in both total viewers and adults 18-49.

[09/12/14 - 08:39 AM]
"The Biggest Loser" and "The Secret Lives of Pets" Are the Night's #1-#2 Non-Sports Telecasts on the Big 4 in 18-49 and Total Viewers
NBC spins the numbers for Thursday, September 11.

[09/12/14 - 08:30 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Opens Big for CBS
The Eye dominates the night in both total viewers and adults 18-49.

[09/12/14 - 07:19 AM]
"Thursday Night Football" on CBS and NFL Network More Than Doubles Opening Night Ratings from a Year Ago
CBS spins the numbers for Thursday, September 11.

[09/11/14 - 03:09 PM]
"Couples Therapy with Dr. Jenn" Hits Series High with Season 5 Premiere
VH1 spins the numbers for Wednesday, September 10.

[09/11/14 - 11:10 AM]
"Tonight Show," "Late Night" Dominate Late-Night Ratings Race for Week of Sept. 1-5
NBC spins the late-night numbers for the week of September 1-5.

[09/11/14 - 10:34 AM]
"Nightline" Builds Audience Week-to-Week in All Key Demos; Most Watched Week in Three Months
ABC spins the late-night numbers for the week of September 1-5.