[09/30/04 - 12:00 AM]
Hallmark Channel Continues 2004 Ratings Streak Scoring Another Top Ten Ranking

[via press release from The Hallmark Channel]


Network Sees Substantial Growth in Prime Time, Total Day and Key Demos Based on Strength of Popular Originals and Acquisitions 2004 continues to be a banner year for Hallmark Channel, with the network maintaining its top ten ranking in Total Day HH ratings for the third straight quarter (#10 among the 54 ad-supported cable networks, NMR, 6/28-9/26/04). In key demos, the network displayed particularly strong growth, with a 50% increase in W 25-54 in Prime Time and a 42% increase W 25-54 in Total Day over 3Q�03 (NMR, 6/28-9/26/04 vs. 6/30- 9/28/03).

For the quarter, Hallmark Channel tied all-time highs for Prime Time with a 0.9 HH rating representing a 29% increase over 3Q�03, and Total Day with a 0.6 HH rating representing a 20% increase over 3Q�03. Additionally, Hallmark Channel delivered its highest rated day in network history on September 26, 2004, scoring a 1.0 HH rating based on the strength of acquisitions including �Pollyanna� and �The Parent Trap (1998).� Hallmark Channel Original Movies continue to achieve strong ratings and viewer length of tune-in, highlights include:

� �Wedding Daze� (September 6) premiered with a 1.2 HH rating, reaching more than 1.9 million unduplicated viewers. The movie ranks #2 among all 3Q�04 ad-supported cable original movie premieres for A25-54 Length of Tune (30.8 minutes).

� �Murder Without Conviction� (September 5) premiered with a 1.2 HH rating and is ranked #1 among all 3Q�04 ad-supported cable original movie premieres for Persons 2+ Length of Tune (33.3 minutes), reinforcing Hallmark Channel�s popularity among families and multiple viewers.

� �The Trail to Hope Rose� (July 3) premiered with a 1.3 HH rating, reaching more than 2.1 million unduplicated viewers. The movie ranks #1 among all 3Q�04 ad-supported cable original movie premieres for A25-54 Length of Tune (33.4 minutes).

Hallmark Channel is a 24-hour basic cable channel that provides high-quality, entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.


For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.

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