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[01/06/05 - 12:00 AM]
Bravo's 'Project Runway' Designs Tres Chic Ratings

[via press release from Bravo]

BRAVO'S 'PROJECT RUNWAY' DESIGNS TRES CHIC RATINGS

MORE THAN 1 MILLION VIEWERS WATCH WHAT HAPPENS AS 'PROJECT RUNWAY' BECOMES NETWORK'S NEWEST HIT

HOT ORIGINAL SERIES SURGES 323 PERCENT OVER ITS PREVIOUS EPISODE RESULTS IN 18-49 AND 256 PERCENT IN 25-54 VIEWERS

'PROJECT RUNWAY' LIFTS BRAVO'S RANKING TO #2 FOR THE TIME PERIOD AMONG WOMEN 18-49 AND 25-54

NEW YORK -- January 6, 2005 -- The hot Bravo original series "Project Runway" has surged to the highest numbers of its season to date, jumping 323 percent above the show's 18-49 and 256 percent above the 25-54 viewer totals of a week earlier. The powerful numbers helped Bravo finish the hour as cable's #2 network among women 18-49 and 25-54 and the highest rated time period average among total viewers, adults 18-24, 18-34 and 18-49.

With a telecast in which viewers witnessed the fourth competitor being eliminated, last night's 'Project Runway' premiere averaged 732,000 adult 18-49 viewers, up dramatically from the previous premiere episode's total of 173,000 (against competition that included the season premiere of "Alias"). The January 5 telecast of "Project Runway" also averaged 616,000 adult 25-54 viewers, up dramatically from the previous premiere episode's total of 173,000. The episode garnered 1.07 million viewers overall (up 250 percent) and a 1.04 household rating (up 181 percent).

The episode appearing for the first time in its new time-slot from 9-10 p.m., also increased in viewers 18-49 by 220 percent and 148 percent in 25-54 against the time period average. The median viewer age also dropped by 11.2 years to 34.4, years season to date in primetime.

New episodes of 'Project Runway' air Wednesdays at 9 p.m., with six episodes remaining including the finale on February 16. To catch up on episodes you may have missed, Bravo will present a marathon every Sunday from 9 p.m. - midnight.

"Project Runway" gives aspiring designers a chance to break into the notoriously difficult-to-crack fashion world. Supermodel Heidi Klum heads a panel of industry luminaries, including top women's and men's wear designer Michael Kors and Elle Magazine fashion director Nina Garcia and Fashion News Director Anne Slowey - who serve as judges and industry mentors charged with selecting and molding the budding designers. Contestants are eliminated on a weekly basis based on their execution of the design challenges until only three remain to face-off with full lines on the catwalk at New York's Fall Fashion Week in February 2005. The winner's designs will be photographed for ELLE by the magazine's world-renowned Publication Director, Gilles Bensimon. The winning designer will also receive $100,000 in seed money too help them launch their own line and a mentorship from the Banana Republic Design Team.





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· ALIAS (ABC)
· PROJECT RUNWAY (LIFETIME)





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