[02/02/05 - 12:00 AM]
Project Runway' Designs Record Ratings on Wednesdays Establishing a New Competitive Night for Bravo Originals

[via press release from Bravo]



New York � February 2, 2005 � The Heidi Klum-hosted "Project Runway" is living up to its buzz on Wednesdays (9 �10p) giving Bravo its highest rated show in key demos for the time period in the network's history. The show has generated over 1.0 million viewers (P2+) for all four airings in the time period for the month, and with a median age of 34.2, it ranks as the youngest show in the history of the network for the Wednesday time period according to in-home viewing figures from Nielsen Media Research.

In January 2005, Bravo delivered:

� 8 of Bravo's top 10 programs in A25-54 this season (9/27/04-1/30/05), including the top 5 programs.

� 9 of Bravo's top 10 programs in A18-49 this season, including the top 8 programs and

� 9 of Bravo's top 10 programs in P2+ (total viewers this season), including the top 7.

Program Highlights:

"Project Runway"

� In January, the four "Project Runway" premiere telecasts posted the #2, #3, #4, #5 A18-49 deliveries for any program this season (behind only this month's "Queer Eye for the Straight Guy" 1/11 premiere)

� All four January premiere episodes of "Project Runway" have generated over 1.0 million total viewers (P2+).

"Queer Eye for the Straight Guy"

� The season three premiere of "Queer Eye for the Straight Guy" stands as Bravo's highest rated program of the season (9/27/04-1/30/05) in all key demos HH rating, P25-54, P18-49 and total viewers. Queer Eye premiered 1/11/2005 to a 1.42 Cov AA% HH RTG; 1,011,000 Adults 18-49; 985,000 Adults 25-54; and 1,468,000 in total viewers. This was up 370% in Adults 18-49 & 312,000 Adults 25-54 vs. Bravo's 4Qtr 04 Prime (M-Su 8-11P) average

� The January 2005 performance of "Queer Eye for the Straight Guy" premiere episodes on Tuesdays at 10 p.m. averaged 1.03 Cov AA% HH RTG; 732,000 Adults 18-49; 769,000 Adults 25-54 and 1,106,000 in total viewers.

"Queer Eye for the Straight Girl"

� The January 11th "Queer Eye for the Straight Girl" sneak preview gave Bravo its largest ratings in the Tuesday 11PM-12 a.m. time period in all key demos (0.87 HH rating, 617,000 P18-49s, 574,000 P25-54s and 861,000 total viewers)

� "Queer Eye for the Straight Girl" premiere allowed Bravo to achieve its highest Wednesday 10-11 p.m. HH Cvg rating (0.99), Total Viewers (966,000) and Adults 18-49 (683,000) and Adults 25-54 (611,000) deliveries for the time period average in the history of the network.

  [february 2005]  


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