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[02/03/05 - 12:00 AM]
Bravo's 'Project Runway' a Runaway Hit as Ratings Continue to Break Network Records

[via press release from Bravo]

BRAVO'S 'PROJECT RUNWAY' A RUNAWAY HIT AS RATINGS CONTINUE TO BREAK NETWORK RECORDS

BRAVO'S 'PROJECT RUNWAY' A RUNAWAY HIT AS RATINGS CONTINUE TO BREAK NETWORK RECORDS

FEBRUARY 2ND BROADCAST DELIVERS BEST WEDNESDAY TIME PERIOD NUMBERS IN BRAVO'S HISTORY RANKING TOP 10 IN KEY DEMOS AMONG ALL BASIC CABLE NETS

New York City -- February 3, 2005 -- Bravo's critically praised original series "Project Runway" continues to break ratings records for the network with yet another stellar showing last night. The episode, where the five remaining contestants were faced with a challenge to create a new uniform design for the United States Postal Service, delivered the show's biggest numbers to date in Households 1.36 (+72% vs. season-to-date program average), total viewers 1,334,000 (+58%) and key demos with 935,000 adults 18-49 (+84%) and 826,000 adults 25-54 (+86%), according to in-home viewing figures from Nielson Media Research. Overall, "Project Runway" gave Bravo its best performance in the Wednesday 9-10 p.m. hour in HH and Total Viewers, A18-34, A18-49, & A25-54 in network history.

"Viewers have definitely embraced 'Project Runway.' They are not only watching the show but they are hooked and spreading the good word," said Lauren Zalaznick, President of Bravo. "We're especially excited by the buzz the show is getting at New York's fall fashion week as we prepare for the finalists' runway competition tomorrow in Bryant Park. The event has become a very hot ticket."

- Among all basic cable networks in the 9 p.m. hour, Bravo ranked 6th in A18-49, 7th in A25-54 and 4th in A18-34 deliveries.

- Among all cable networks in the 9 p.m. hour, Bravo ranked 3rd in women 18-49/18-34 and 4th in women 25-54 viewers.

- Last night's "Project Runway" ranks as Bravo's #2 program season to date (9/27/04-2/02/05) in A18-49, A25-54, and total viewer deliveries behind only the season three premiere of "Queer Eye for the Straight Guy" on January 11th.

On a special Wednesday, February 16 episode of "Project Runway" (9:00 p.m.-10:00 p.m.), viewers will have an opportunity to see some of the amusing and sensational moments from the previous challenges that did not make it into the preceding shows. The episode will also feature new interviews with the contestants and judges reacting to their experiences during the course of the challenges, as well as their personal reactions as they watch the series on television. Contestants will share their thoughts on how the series has also impacted their careers and lives.

Wednesday, February 23 (9:00 p.m.-11:00 p.m.), the final three contestants will face-off in a runway show in New York Fashion Week. Each contestant will present their line before the judges, the media, and an audience of industry luminaries. At the end, the winner of "Project Runway" will be crowned. The winner's designs will be photographed for ELLE by the magazine's world-renowned Publication Director, Gilles Bensimon. The winning designer will also receive $100,000 in seed money to help them launch their own line and a mentorship from the Banana Republic Design Team.

"Project Runway" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing,") and Heidi Klum. Klum's managers and fashion world experts Desiree Gruber and Jane Cha of NYC-based Full Picture also executive produced the series. Barbara Schneeweiss, director of television, and Jennifer Berman, senior vice president of production and development, oversee the production on behalf of Miramax Television. "Project Runway" is sponsored by Banana Republic, Cotton, Inc. and L'Oreal Paris.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980.





  [february 2005]  
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· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (LIFETIME)
· QUEER EYE (BRAVO)





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