or


[03/01/05 - 12:00 AM]
Cartoon Network Charts Best-Ever February Ratings, Delivery Performance in Both Prime Time and Kids' Total Day Target Demos
[via press release from Cartoon Network]

Cartoon Network Charts Best-Ever February Ratings, Delivery Performance in Both Prime Time and Kids� Total Day Target Demos

Season-to-Date Kids 6-11 Delivery, Ratings Also Jump by Strong Double Digits

ADULT SWIM Scores Best February Adults 18-34, 18-24 Total Day Performance in Network History

Soaring in its monthly ratings and delivery performance for a fifth month in a row, Cartoon Network set new February ratings and delivery records across its target kids demos, according to Nielsen Media Research. Credit for the network�s across-the-board double-digit growth can be attributed to the combined performances of its signature programming franchises: FRIDAYS (7 p.m.-12 a.m.), the live-hosted, evening-long line-up of all-original series; TOONAMI (Saturday, 7-11 p.m.), a weekend presentation of high action-adventure programming for tweens 9-14; and MIGUZI (Monday-Friday, 5-7 p.m.), the weekday afternoon block of action programming for boys and girls 6-11. February performance highlights vs. the same time periods last year include the following:

Prime Time (Monday-Sunday, 8-11 p.m.)

- Cartoon Network ranked #1 in February delivery of kids 6-11 and kids 2-11 among all ad-supported cable networks.

- Kids 6-11 delivery (733,000) expanded by 27% and ratings (3.0) by 25% (best February ever).

- Kids 2-11 delivery (1,153,000) improved by 21% and ratings (2.9) by 21% (best February ever).

- Tweens 9-14 delivery (509,000) increased by 21% and ratings (2.1) by 24% (best February ever).

Kids� Total Day (Monday-Sunday, 6 a.m. - 6 a.m., kids� programming)

- Kids 6-11 delivery (502,000) raced ahead by 27% and ratings (2.1) by 24% (best February ever).

- Kids 2-11 delivery (832,000) advanced by 21% and ratings (2.1) by 24% (best February ever).

- Tweens 9-14 delivery (333,000) surged by 24% and ratings (1.4) by 27% (best February ever).

FRIDAYS (Friday, 7 p.m.-12 a.m.)

- Kids 6-11 delivery (921,000) climbed ahead by 35% and ratings (3.8) by 31%.

- Kids 2-11 delivery (1,399,000) and ratings (3.5) both rose by 40%.

TOONAMI (Saturday, 7-11 p.m.)

- Tweens 9-14 delivery (604,000) catapulted by 50% and ratings (2.5) by 56%.

- Kids 6-11 delivery (635,000) jumped by 8% and ratings (2.6) by 4%.

MIGUZI (Monday-Friday, 5-7 p.m.�as of 1/24/05: Monday-Sunday, 5-7 p.m.)

- Kids 6-11 delivery (679,000) rose by 26% and ratings (2.8) by 22%.

- Kids 2-11 delivery (1,078,000) leaped by 27% and ratings (2.7) by 29%.

The outstanding monthly performance also capped overall 2004-05 season-to-date (Aug. 30, �04 to Feb. 27, �05) growth for the network�s primary kids 6-11 demo vs. last year. Kids total day delivery (477,000) grew by 25% and ratings (2.0) by 25%; prime time delivery (714,000) increased by 20% and ratings (2.9) by 16%.

Young adults 18-34 and 18-24 also set new February total day delivery and ratings records, thanks to the stellar performance of ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-2 a.m.). Highlights vs. the same time period last year include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-2 a.m.)

- Ranked #1 in its time period on basic cable among adults 18-34, adults 18-24, men 18-34 and men 18-24.

- For the month, ADULT SWIM programs accounted for 11 of the top 50 ad-supported cable programs among adults 18-34.

- Adults 18-34 delivery (573,000) increased by 56% and ratings (0.9) by 50%.

- Adults 18-24 delivery (289,000) expanded by 55% and ratings (1.0) by 43%.

Cartoon Network, currently seen in 87.5 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 1/31/05-2/27/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.





  [march 2005]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[09/28/21 - 03:36 PM]
ESPN's "Monday Night Football" Delivers Franchise's Most-Watched Week 3 Game Since 2012 with 14.9 Million Viewers
Plus: "Monday Night Football with Peyton and Eli" on ESPN2 delivered an audience of 1.9 million viewers, the game presentation's third straight week of viewership growth.
[09/28/21 - 01:19 PM]
ESPN and ABC Win the Night for Third Straight College Football Saturday
Saturday's "SNF" matchup between West Virginia and Oklahoma was the second-most-viewed game across all networks in Week 4 with 4,502,000 average viewers, peaking with 6,273,000 viewers in the final moments of the game.
[09/28/21 - 10:34 AM]
NBC Comes Out of the Gate Hot with Biggest Premiere Week Win in 20 Years
Excluding 1988 due to the Winter Olympics, both figures are the largest difference between first and second place networks for Premiere Week in measurement history.
[09/28/21 - 09:43 AM]
FOX Makes Network History on Thursday of Premiere Week
Excluding post-NFL telecasts, "The Masked Singer" was FOX's most-watched Thursday unscripted series telecast in more than five years.
[09/27/21 - 03:33 PM]
"The Wonder Years" Ranks as No. 1 New Series Debut This Season
With 3 days of viewing across linear and digital platforms, the series debut of "The Wonder Years" spiked to a 1.55 rating among Adults 18-49.
[09/27/21 - 01:44 PM]
Packers-49ers Thriller Is Most-Watched Week 3 NBC "Sunday Night Football" Game Since 2015, with Total Audience Delivery of 21 Million Viewers
For the first time since 2016, NBC Sports has presented an NFL game averaging 20+ million viewers in each of the season's first three weeks
[09/21/21 - 03:22 PM]
ESPN's "Monday Night Football" Delivers 13.8 Million Viewers, The Second-Most-Watched "MNF" Week 2 Telecast Since 2014
"Monday Night Football with Peyton and Eli's" audience increased by 138% in week 2, as 1.9 million viewers watched their alternate telecast of Lions-Packers, up from 800,000 viewers in Week 1.
[09/21/21 - 11:06 AM]
Auburn-Penn State Registers 7.6 Million Viewers for ABC's "Saturday Night Football," ABC/ESPN Win the Night in Week 3
ABC's telecast averaged 7,606,000 viewers, the second-most-watched Week 3 game across all networks and fifth-best game of the year.
[09/21/21 - 09:31 AM]
NBC Wins 52-Week Season in 18-49 and Total Viewers for First Time Since 2018
"In an era with no shortage of viewing options, the reach and impact of broadcast television is still undeniable," said Frances Berwick.
[09/21/21 - 09:00 AM]
CBS Sports' Presentation of Alabama-Florida Delivers Massive Viewership
The game peaked with 11.587 million viewers from 6:45 to 7:00 PM, ET.
[09/21/21 - 08:47 AM]
"NFL on CBS" Continues Strong Start to Season with Impressive Week 2 Viewership
Highlighted by Dallas' last-second win over the L.A. Chargers and Tennessee's overtime win over Seattle, the 4:25 PM, ET game window is CBS' most-watched national game window in September since 2014.
[09/20/21 - 02:09 PM]
Chiefs-Ravens Thriller Is Most-Watched Week 2 NBC "Sunday Night Football" Game Since 2018, With Total Audience Delivery of Nearly 21 Million Viewers
The Average Minute Audience (AMA) for last night's live stream via Peacock, NBC Sports Digital platforms, NFL Digital platforms, Chiefs and Ravens mobile properties, and Yahoo Sports mobile properties was approximately 630,000 viewers.
[09/14/21 - 03:28 PM]
ESPN's "Monday Night Football" Season-Opening MegaCast: 15.3 Million Viewers, Delivering "MNF's" Most-Watched Week 1 Game Since 2013
"Monday Night Football" also helped ESPN and ABC become the most-watched networks (broadcast and cable) in prime time among households, viewers and the same key male and people demos.
[09/14/21 - 02:14 PM]
US Open Viewership Up 33% in Prime Time, 13% Overall
Coverage totaled 153 hours across ESPN and ESPN2, an increase of 15% over the 133 that had been scheduled.

[09/14/21 - 09:46 AM]
"The NFL on CBS" Delivers Massive Week 1 Audience
The combined average viewership for Sunday's doubleheader windows totaled 33.472 million viewers.