or


[03/30/05 - 12:00 AM]
Hallmark Channel Receives Best Possible Greeting Card Which Arrives as the Highest Quarter Ratings in the Network's History

[via press release from The Hallmark Channel]

HALLMARK CHANNEL RECEIVES BEST POSSIBLE GREETING CARD WHICH ARRIVES AS THE HIGHEST QUARTER RATINGS IN THE NETWORK�S HISTORY

With All-Time Highs in Total Day and Prime Time Ratings, Network Experiences Substantial Year-to-Year Growth, 1Q�05 Compared to1Q�04

Continued Success Based on Strength of Popular Originals And Acquisitions

Hallmark Channel greeted with stunning news� its ratings for 1Q�05 are the highest in network history!

Hallmark Channel continues its steady ratings success delivering the highest quarter ratings ever during 1Q�05, with an all-time ratings high in Total Day at a .7 HH rating (+17% over 1Q�04) and in Prime Time with a 1.0 HH rating (+11% over 1Q�04). Hallmark Channel improved its standing and now ranks #9 in Total Day HH ratings and #13 in Prime Time HH ratings among all 59 measured ad-supported cable networks (Nielsen Media Research, 12/27/04-3/27/05 vs. 12/29/03-3/28/04).

Among key demos in Total Day, the network delivered an all-time high 128,000 Women 25-54, +33% over 1Q�04, and an all-time high 232,000 Adults 25-54, +32% over 1Q�04. In Prime Time, the network delivered 173,000 Women, 25-54, the second-highest monthly W25-54 delivery in network history (a +22% increase over 1Q�04), and 284,000 Adults 25-54, the 2nd highest monthly A25-54 delivery in network history (a +23% increase over 1Q�04).

Hallmark Channel still ranks among the Top 5 in year-to-year growth, 1Q�05 vs. 1Q�04, in Total Day. The network ranks #4 overall in year-to-year Total Day growth for HH impressions (+30%), #4 for W25-54 (+33%), and #3 for A25-54 (+32%) among the 59 measured ad-supported cable networks.

The continued ratings success can be attributed to the strength of the Hallmark Channel Original Movies, the original Mystery Movie franchises and popular acquisitions which continue to achieve strong ratings and viewer length of tune-in. Highlights include:

� �Thicker Than Water� (March 12) premiered with a 2.3 HH rating, delivering 3.3 million unduplicated viewers Persons 2+. The movie ranked third in the time period for HH rating, Women 25-54 (1.4) and Adults 25-54 (1.2). It was the second-highest rated ad-supported cable movie for the day, and was the fifth most-watched telecast in network history.

� �Family Plan� (Feb. 12) premiered with a 1.4 HH rating and was viewed by more than 1.9 million unduplicated viewers Persons 2+. It was also part of Hallmark Channel�s third-highest day ever, and was ranked among the top 10 in the time period for HH rating (#10), W25-54 rating (#9 with a .9 rating) and A25-54 rating (#9 with a .7 rating).

� �Annie�s Point� (Jan. 22) premiered with a 2.0 HH rating, with 1,362,000 households. It was viewed by more than 2.8 million unduplicated viewers, Persons 2+, and it ranked among the top 10 in the time period for HH rating (#5), W25-54 rating (#5 with a 1.2 rating), and A25-54 rating (#6 with a .9 rating).

� The Hallmark Channel Mystery Movies continue to build and deliver the network�s highest Friday ratings ever. First quarter 2005 featured the premiere of each of the three franchises: �McBride,� starring John Larroquette, �Jane Doe,� starring Lea Thompson, and �Mystery Woman,� starring Kellie Martin. The three premieres of these Mystery Movies resulted in the three highest programs ever in the Friday 9-11 p.m. time period. During 1Q�05, the nine premieres of the Friday Mystery Movies averaged a 1.3 HH rating with 905,000 homes � a +59% increase over the 4Q�05 Fri 9-11p time period average.

In 1Q�05, Hallmark Channel delivered 8 of the Top 10 original movies for Length of Tune (the number of minutes a viewers stay tuned to a program before switching the channel) among viewers P2+. Those original movies were the premiere telecasts of �McBride: The Chameleon Murder,� �Thicker Than Water,� �Mystery Woman: Snapshot,� �McBride: Murder Past Midnight,� �Jane Doe: Now You See It, Now You Don�t,� �Annie�s Point,� �Jane Doe: Vanishing Act� and �McBride: It�s Murder, Madam.� Hallmark Channel viewers stayed tuned to these eight original premieres for an average of over 37 minutes.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 68 million subscribers. The program service is distributed through 4,800 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel. In 2004, Crown launched its second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com.





  [march 2005]  
S
M
T
W
T
F
S
  


· ANNIE'S POINT (HALLMARK)
· FAMILY PLAN (HALLMARK)
· JANE DOE (HALLMARK)
· JANE DOE (HALLMARK)
· JANE DOE (HALLMARK)
· MCBRIDE (HALLMARK)
· MCBRIDE (HALLMARK)
· MCBRIDE (HALLMARK)
· MYSTERY WOMAN (HALLMARK)
· MYSTERY WOMAN (HALLMARK)
· MYSTERY WOMAN (HALLMARK)
· THICKER THAN WATER (HALLMARK)





most recent ratings | view all posts
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.