VH1 Primetime Ratings Skyrocket 33% in Second Quarter 2005
Strong Momentum Continues as VH1 Posts Its 12th Consecutive Quarter
of Total Viewer Growth
NEW YORK, June 29 -- VH1's viewership continued to blossom
this past spring as the music and pop culture network scored a 33% increase in
its primetime ratings, averaging a .4 in the key 18-49 demo during the second
VH1 also keeps its growth streak alive by posting its 12th consecutive
quarter of total viewer growth in the total viewing day.
In addition, this second quarter just ended is the most watched second
quarter in VH1 history, averaging 559,000 total viewers P 2+ in primetime, a
+8% increase compared to the same time period in 2004. For the total viewing
day, VH1 averaged 342,000 total viewers P 2+, an 11% increase compared to the
same time last year.*
VH1 debuted a number of new series and specials this past quarter
including "Kept" starring Jerry Hall and "Strip Search," which chronicled the
nationwide search for an all-male revue to debut in Las Vegas. Other top
performers included the countdown series "100 Greatest Kid Stars" and final
episodes of the VH1 original series "The Surreal Life 4" and "Strange Love."
VH1 also premiered a number of compelling music events including the
return of "Storytellers" with new installments featuring Bruce Springsteen and
Coldplay and the premiere of "Save The Music: A Concert to Benefit The VH1
Save The Music Foundation," featuring musical performances from Alicia Keys,
Mariah Carey, Rob Thomas, Joss Stone, John Legend, Josh Groban, Donna Summer
and Rod Stewart.
Learn more about these and all other VH1 programs at http://www.vh1.com .
VH1 connects viewers to the music, artists and pop culture that matter to
them most with series, specials, live events, exclusive online content and
public affairs initiatives. VH1 is available in over 87 million households in
the U.S. VH1 also has an array of digital services including VH1 Classic, VH1
Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at
* All data from Nielsen Media Research, 3/28/05 -- 6/26/05
Web Site: http://www.vh1.com