or


[07/15/05 - 12:00 AM]
CBS Wins Nine Gold and Nine Silver Awards in Promax & Bda Competition

[via press release from CBS]

CBS WINS NINE GOLD AND NINE SILVER AWARDS IN PROMAX & BDA COMPETITION

Top Honors Awarded for Launch of "CSI: NY," On-Air Spot for "The King of Queens," "Rudolph" Holiday Campaign and Promotion of the 100th Episode of "CSI: Crime Scene Investigation"

CBS was honored with 18 awards -- including nine gold -- for Outstanding Marketing and Promotion in the 2005 PROMAX & BDA Awards competition.

CBS's gold honors recognized the launch of drama CSI: NY; an on-air spot for comedy hit THE KING OF QUEENS; a RUDOLPH holiday campaign; and promotion of the 100th episode of CSI: CRIME SCENE INVESTIGATION.

The PROMAX & BDA Awards are known as the top honors for promotion and marketing professionals in the broadcast media industry. Awards are judged on three criteria: overall creativity, production quality and results in achieving marketing objectives.

CBS received gold honors in the "Program Promotion Campaign" category for its launch of the new drama, CSI: NY. The campaign was highlighted by a collection of gripping, visually appealing on-air spots, which targeted a variety of demographics. In its first season, CSI: NY topped "Law & Order," NBC's long-time leader in the Wednesday time period.

CBS also took home gold in the "Comedy Program Promotion" category for an on-air spot for THE KING OF QUEENS, which focused on the physical comedy of star Kevin James.

CBS's gold-winning RUDOLPH campaign -- which received widespread media attention -- used stop-action animation and featured the celebrated reindeer in spots along with 3-D caricatures of network personalities, including David Letterman, Charlie Sheen, Marg Helgenberger, Kevin James, William Petersen, Jeff Probst and more. The spots were designed to coincide with the 40th anniversary of television's longest-running holiday special RUDOPLH THE RED-NOSED REINDEER. Spots ran on the Network and customized versions were made available to CBS affiliates.

CBS also captured gold for its multi-faceted promotion of the 100th episode of CSI: CRIME SCENE INVESTIGATION. The campaign included a press kit designed to resemble an actual CSI: CRIME SCENE INVESTIGATION case file. And the invitations to the 100th episode special event played off of the show's forensics theme with a "blacklight" required to illuminate hidden details.

PROMAX & BDA is a global non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media.





  [july 2005]  
S
M
T
W
T
F
S
     


· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: NEW YORK (CBS)
· KING OF QUEENS, THE (CBS)
· LAW & ORDER (NBC)









most recent ratings | view all posts
[05/06/15 - 11:38 AM]
2015 Radio Disney Music Awards Prove Multiplatform Staying Power; Music Sales Grow for Featured Performers
Disney Channel further spins the numbers for Sunday, April 26.

[05/06/15 - 08:49 AM]
"Chicago Fire" Wins the 10 P.M. Hour Among by a 45% Margin In 18-49
NBC spins the numbers for Tuesday, May 5.

[05/06/15 - 08:38 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "NCIS" edges out The Peacock's "The Voice" among adults 18-49 in the 8:00/7:00c hour.

[05/06/15 - 08:30 AM]
"Forever" Is Up 10% in Its Finale to Equal a 5-Month High in Adults 18-49
ABC spins the numbers for Tuesday, May 5.

[05/05/15 - 12:24 PM]
Hallmark Movies & Mysteries' Original Movie, "Murder, She Baked: A Chocolate Chip Cookie Mystery" Becomes the Network's Most-Watched Film Among W25-54, Households, and Total Viewers
The Hallmark Channel spins the numbers for Saturday, May 2.

[05/05/15 - 08:35 AM]
Monday's Broadcast Ratings: "The Voice" Extends Demo Win Streak to Four Weeks
The Peacock's reality franchise is still the show to beat on Mondays among adults 18-49.

[05/04/15 - 12:03 PM]
Lifetime(R) Original Movie "Cleveland Abduction" Delivers 3.1 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, May 2.

[05/04/15 - 10:51 AM]
"The Big Bang Theory" Is The Week's Top Program in Viewer and Adult 18-49 Live Plus 7-Day Lift
CBS further spins the numbers for the week of April 13-19.

[05/04/15 - 10:36 AM]
Live + 7 Day Ratings: ABC Has 4 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of April 13-19.

[05/04/15 - 08:44 AM]
"A.D. The Bible Continues," "American Odyssey" Maintain 100% of Last Week's 18-49 Ratings
NBC spins the numbers for Sunday, May 3.

[05/04/15 - 08:37 AM]
ABC Wins Its 2nd Straight May Sweep Sunday in Adults 18-49
ABC spins the numbers for Sunday, May 3.

[05/04/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Once Upon a Time," "Secrets & Lies" Top Demos for ABC
The Alphabet is the top broadcast network among adults 18-49 last night.

[05/03/15 - 09:30 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "48 Hours" tops both total viewers and adults 18-49 last night.

[05/03/15 - 09:28 AM]
"Saturday Night Live," With Host Scarlett Johansson, Ranks as the #1 Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, May 2.

[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.