or


[07/15/05 - 12:00 AM]
CBS Wins Nine Gold and Nine Silver Awards in Promax & Bda Competition

[via press release from CBS]

CBS WINS NINE GOLD AND NINE SILVER AWARDS IN PROMAX & BDA COMPETITION

Top Honors Awarded for Launch of "CSI: NY," On-Air Spot for "The King of Queens," "Rudolph" Holiday Campaign and Promotion of the 100th Episode of "CSI: Crime Scene Investigation"

CBS was honored with 18 awards -- including nine gold -- for Outstanding Marketing and Promotion in the 2005 PROMAX & BDA Awards competition.

CBS's gold honors recognized the launch of drama CSI: NY; an on-air spot for comedy hit THE KING OF QUEENS; a RUDOLPH holiday campaign; and promotion of the 100th episode of CSI: CRIME SCENE INVESTIGATION.

The PROMAX & BDA Awards are known as the top honors for promotion and marketing professionals in the broadcast media industry. Awards are judged on three criteria: overall creativity, production quality and results in achieving marketing objectives.

CBS received gold honors in the "Program Promotion Campaign" category for its launch of the new drama, CSI: NY. The campaign was highlighted by a collection of gripping, visually appealing on-air spots, which targeted a variety of demographics. In its first season, CSI: NY topped "Law & Order," NBC's long-time leader in the Wednesday time period.

CBS also took home gold in the "Comedy Program Promotion" category for an on-air spot for THE KING OF QUEENS, which focused on the physical comedy of star Kevin James.

CBS's gold-winning RUDOLPH campaign -- which received widespread media attention -- used stop-action animation and featured the celebrated reindeer in spots along with 3-D caricatures of network personalities, including David Letterman, Charlie Sheen, Marg Helgenberger, Kevin James, William Petersen, Jeff Probst and more. The spots were designed to coincide with the 40th anniversary of television's longest-running holiday special RUDOPLH THE RED-NOSED REINDEER. Spots ran on the Network and customized versions were made available to CBS affiliates.

CBS also captured gold for its multi-faceted promotion of the 100th episode of CSI: CRIME SCENE INVESTIGATION. The campaign included a press kit designed to resemble an actual CSI: CRIME SCENE INVESTIGATION case file. And the invitations to the 100th episode special event played off of the show's forensics theme with a "blacklight" required to illuminate hidden details.

PROMAX & BDA is a global non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media.





  [july 2005]  
S
M
T
W
T
F
S
     


· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: NEW YORK (CBS)
· KING OF QUEENS, THE (CBS)
· LAW & ORDER (NBC)





most recent ratings | view all posts
[09/20/21 - 02:09 PM]
Chiefs-Ravens Thriller Is Most-Watched Week 2 NBC "Sunday Night Football" Game Since 2018, With Total Audience Delivery of Nearly 21 Million Viewers
The Average Minute Audience (AMA) for last night's live stream via Peacock, NBC Sports Digital platforms, NFL Digital platforms, Chiefs and Ravens mobile properties, and Yahoo Sports mobile properties was approximately 630,000 viewers.

[09/14/21 - 03:28 PM]
ESPN's "Monday Night Football" Season-Opening MegaCast: 15.3 Million Viewers, Delivering "MNF's" Most-Watched Week 1 Game Since 2013
"Monday Night Football" also helped ESPN and ABC become the most-watched networks (broadcast and cable) in prime time among households, viewers and the same key male and people demos.

[09/14/21 - 02:14 PM]
US Open Viewership Up 33% in Prime Time, 13% Overall
Coverage totaled 153 hours across ESPN and ESPN2, an increase of 15% over the 133 that had been scheduled.

[09/14/21 - 09:46 AM]
"The NFL on CBS" Delivers Massive Week 1 Audience
The combined average viewership for Sunday's doubleheader windows totaled 33.472 million viewers.

[09/10/21 - 12:39 PM]
Cowboys-Buccaneers on NBC and Peacock Is Most-Watched NFL Kickoff Game Since 2015 with Total Audience Delivery of 26 Million Viewers
With an average of approximately 24.4 million viewers on NBC, the NFL Kickoff Game is television's most-watched show since Super Bowl LV in February.

[09/08/21 - 01:40 PM]
ABC's "Saturday Night Football" and "Sunday Kickoff" Are Two Most-Watched Games of the Week, Multi-Year Viewership Highs in Week 1 as ESPN Platforms Welcome CFB Viewers Home
College football fans flocked to ESPN networks over the six-day stretch, including on the first full CFB Saturday of the season.

[09/07/21 - 08:41 AM]
"Renovation Island" Season Two Performance Bolsters HGTV Sunday Night Ratings
HGTV's breakout hit attracted more than 17 million total viewers during its 10-week run on Sundays at 8:00/7:00c.

[08/25/21 - 03:11 PM]
BET Continues Its Winning Ratings Streak with Over 2.6 Million Total Viewers Tuning in to the Midseason Finale of "Tyler Perry's Sistas" Season Three and "The Tyler Perry Show: The Sistas After-Show Edition" Last Wednesday Night
BET and Tyler Perry now have the top three scripted series on cable this season with African Americans 18-49.

[08/24/21 - 02:59 PM]
"Paw Patrol: The Movie" Proves Its Pedigree with Fans
The film, which premiered on the service the same day it hit theaters on August 20, ranked as one of the service's most-watched originals.

[08/24/21 - 01:38 PM]
Hallmark Movies & Mysteries' Latest "Aurora Teagarden Mysteries" Premiere Boosts Network to Be #1 in the Sunday 9P-11P Time Slot and #2 Most-Watched in Total Day
"Honeymoon, Honeymurder" - the 17th world premiere of the series - averaged 1.9 million Total Viewers, 1.6 million Homes, 88,000 Women 25-54, and reached over 2.2 million Total Viewers.

[08/20/21 - 10:14 AM]
ABC's "The Bachelorette" Season Finale Is Week's No. 1 Show in Adults 18-49
ABC further spins the numbers for the week of August 9-15.

[08/20/21 - 08:54 AM]
"Battle on the Beach" Is a Strong First Season Ratings Winner for HGTV
HGTV's beach house renovation competition series, watched by more than 13 million viewers, averaged a .64 live plus three-day rating among P25-54 and a .78 L3 rating among W25-54.

[08/16/21 - 08:48 AM]
ABC's "The Bachelorette" Season Finale Is Summer's No. 1 Entertainment Telecast
ABC further spins the numbers for Monday, August 9.

[08/16/21 - 06:47 AM]
BET Delivers Triple-Digit Viewrship Growth, Up +104% Versus a Year Ago with the 36th Annual "Stellar Gospel Music Awards" Presented by AT&T Dream in Black
The "Stellar Awards" was the #1 program for the night on all TV for Black viewers P2+ excluding sports with, 867 K Total Viewers during premiere night (Live+3, simulcast across BET and BET Her on 8/1/21).

[08/12/21 - 06:16 AM]
"Going from Broke" Exceeds 5 Million Views on Crackle Since Launch of Season 2
"We are excited that Going From Broke season 2 continues to delight our viewers," said Philippe Guelton, president of Crackle Plus. "The reaction is gratifying and shows the importance of the spotlight we have put on the problem of student loan debt."