[08/31/05 - 12:00 AM]
Hallmark Channel Experiences Best-Ever August

[via press release from The Hallmark Channel]


On the heels of its best month ever (July 2005), Hallmark Channel has achieved its best-EVER August in the channel�s history. This marks Hallmark Channel�s secondhighest- month ever, and the 10th consecutive month that the network ranks in the Top 10 in Total Day HH ratings. In August 2005, Hallmark Channel ranks #3 and #4 in year-to-year Total Day growth in A18-49 and A25-54 deliveries, respectively, among all ad-supported cable networks. The network attributes its August success in part to the debut of �A Man Who Became Pope� on August 15 and three original Mystery Movie franchise premieres: �McBride: Tune in for Murder,� on August 14; �Mystery Woman: Game Time,� on August 21, and �McBride: Anybody Here Murder Marty,� on August 28.

Additional highlights of August 2005 include:

August 2005 Year-to-Year Growth (vs. August 2004)

� 1.1 HH rating in Prime Time, up +22%; 0.7 HH rating in Total Day, up +17%

� 751,000 HH delivery in Prime, up +30%; 503,000 HH delivery in Total Day, up +47%

� 205,000 A18-49 in Prime, up +45%; 183,000 A18-49 in Total Day, up +73%

� 125,000 W18-49 in Prime, up +71%; 104,000 W18-49 in Total Day, up +63%

� 295,000 A25-54 in Prime, up +38%; 238,000 A25-54 in Total Day, up +59%

� 171,000 W25-54 in Prime, up +51%; 132,000 W25-54 in Total Day, up +50%

Source: Nielsen Media Research, 8/1/05-8/28/05 vs. 7/26/04-8/29/04

�It�s been a remarkable year for Hallmark Channel,� said Dave Kenin, Executive Vice President, Programming, Hallmark Channel. �By aggressively scheduling more Original movies during the summer months we were able to resonate with our loyal viewers and attract new ones. We continue to do what we do best: tell great ORIGINAL stories that are engaging and entertaining.�

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 69 million subscribers. Since its launch four years ago (on August 5, 2001), the network has added 36.4 million new subscriber homes, the largest increase in that time frame of any cable network. The program service is distributed through 5,020 cable systems and communities as well as direct-to-home satellite services across the country. In 2004, Crown launched its second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its awardwinning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.


For more information visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com.

  [august 2005]  


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