or


[09/20/05 - 12:00 AM]
Supernatural Improves in Its Second Week

[via press release from The WB]

�SUPERNATURAL� IMPROVES IN ITS SECOND WEEK

Burbank, CA September 20, 2005

�SUPERNATURAL� BUILDS ON ITS AUDIENCE WEEK-TO-WEEK AMONG WOMEN 12-34 AND MAINTAINS 96% OF ITS DEBUT AUDIENCE IN PERSONS 12-34

NEW DRAMA SCORES +61% WEEK TO WEEK GAINS AMONG TRENDSETTING FEMALE TEENS OVER ITS DEBUT

�SUPERNATURAL� ACHIEVES YEAR-TO-YEAR TIME PERIOD GROWTH OVER HIT SERIES �ONE TREE HILL� IN TOTAL VIEWERS (5 MILLION) AND ADULTS 18-49

�GILMORE GIRLS� WINS ITS TIME PERIOD IN WOMEN 12-34 AND RANKS #2 IN ADULTS 18-34, PERSONS 12-34 AND WOMEN 18-34

The WB's SUPERNATURAL, from Warner Bros, Television showed week-to-week gains in some key demos and impressive overall retention off of its highly promoted launch one week ago. Among women 12-34, the spooky drama improved week to week (2.9 vs. 2.8) and among the trend-setting female teen demo, SUPERNATURAL achieved a 3.7/13, which was a 61% improvement over its debut performance. Historically, female teens are the first audience to discover a new hit series on The WB, so the network is very encouraged by the big week-to-week gains due to strong word of mouth.

SUPERNATURAL, which attracted 5 million viewers, retained a healthy 88% of its premiere's total audience. SUPERNATURAL maintained 96% of its debut audience in persons 12-34 (2.4/7), 90% of its women 18-34 audience (2.7/7) and 93% of its women 18-49 viewers (2.7/6), while improving 30% in total teens.

SUPERNATURAL also held onto almost 90% of its GILMORE GIRLS lead-in among persons 12-34 (86%), adults 18-49 (88%), teens (90%) and total viewers (87%).

SUPERNATURAL improved its time period¿s rating over the parallel week last season when it was occupied by hit series �One Tree Hill.&rddquo; SUPERNATURAL scored growth over �One Tree Hill� in adults 18-49 (2.2/5), +90% in men 18-34 (1.9/6), +70% in men 18-49 (1.7/4), +64% in men 12-34 and in total viewers (5 million).

GILMORE GIRLS, also from Warner Bros. Television, was #1, winning its time period among women 12-34 (4.2/13) and was #2 in adults 18-34 (2.8/9), persons 12-34 (2.8/9) and women 18-34 (4.0/12). GILMORE GIRLS held onto 90% of its opening week audience in adults 18-34 (2.8/9), persons 12-34 (2.8/9), 89% of its 18-49 viewers (2.5/7) and 93% of its total viewers (5.8 million).





  [september 2005]  
S
M
T
W
T
F
S
    


· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· SUPERNATURAL (CW)





most recent ratings | view all posts
[08/19/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 10
"Reacher," "Sterling Point," "Off Campus," "The Traitors," and "Elle" led all original series worldwide.

[08/19/26 - 10:02 AM]
2026 Little League Baseball Region Tournaments Deliver Largest Audience Since 2009
The Metro Region Championship matchup between Darien, Conn., and Bayonne, N.J., on August 14 averaged 1.2 million viewers, making it the third most-watched Little League Baseball Region Tournament game ever.

[08/19/26 - 09:31 AM]
For Third Week in a Row, "Who Wants to Be a Millionaire" Is the No. 1 Primetime Entertainment Program Among Total Viewers
Scoring a new season high among Total Viewers (4.41 million), the August 12 episode earned the show's best performance in over a year.

[08/18/26 - 03:05 PM]
ESPN Delivers Its Most-Watched WNBA Game Ever!
The Atlanta Dream-Indiana Fever matchup averaged 2.6 million viewers on Sunday, August 16.

[08/18/26 - 03:04 PM]
FOX Saturday Baseball Sizzles with Most-Watched MLB Telecast of the Week on Any Network
3,083,000 viewers tuned-in to FOX for a three-game slate highlighted by the Brewers' 4-1 win over the Dodgers in most of the country.

[08/18/26 - 02:43 PM]
FOX IndyCar Celebrates Viewership Win at Markham
913,000 viewers watched Andretti Global racer Marcus Ericsson cap a late-race run through the field to score the win at Markham Sunday on FOX.

[08/18/26 - 12:01 PM]
Netflix Top 10: Week of August 10 - "My Life with the Walter Boys" Lassos No. 1 in This Week's Top 10
"Conversations with a Killer: The Charles Manson Tapes" launched in the No. 2 spot on the English TV list, gathering 4.9 million views.

[08/14/26 - 01:45 PM]
ABC News Is No. 1 on Sunday Morning and Friday Night
"20/20" saw year-to-year increases in all key target demos: Total Viewers, Adults 25-54 and Adults 18-49.

[08/13/26 - 03:39 PM]
ESPN Delivers Its Second Most-Watched WNBA Regular Season Game in 30 Years of Coverage!
The New York Liberty-Indiana Fever matchup averaged 2 million viewers on Tuesday, August 11.

[08/12/26 - 02:29 PM]
"Live with Kelly and Mark" Jumps to Best Audience in Three Months
"Live" has now ranked as the No. 1 talk show in syndication for 182 consecutive weeks (more than three years) across all key measures.

[08/12/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 3
"Sterling Point," "Ride or Die," "Off Campus," "Reacher," and "Elle" led all original series worldwide.

[08/11/26 - 02:45 PM]
FOX Saturday Baseball Delivers #1 MLB Telecast of the Week on Any Network
2,223,000 viewers tuned-in to a three-game slate that featured the White Sox's 6-3 victory over the Guardians in most of the country.

[08/11/26 - 02:43 PM]
ESPN Delivers Its 2nd Most-Watched WNBA Game Ever for the Second Consecutive Week!
The Indiana Fever-Chicago Sky matchup averaged 2.6 million viewers on ABC on Saturday, August 8.

[08/11/26 - 12:01 PM]
Netflix Top 10: Week of August 3 - "The Last House" Invites You to Stay at No. 1 in This Week's Top 10
"The Idaho Murders: College Nightmare" held the top spot on the English TV list with 10.6 million views.

[08/10/26 - 10:37 AM]
Discovery's Shark Week Delivers Best Ratings in Seven Years
Primetime telecasts averaged a 0.77 L3 rating among Adults 25-54, marking the largest year-over-year increase in 13 years and the first year of ratings growth since 2023.