or


[09/20/05 - 12:00 AM]
Supernatural Improves in Its Second Week

[via press release from The WB]

�SUPERNATURAL� IMPROVES IN ITS SECOND WEEK

Burbank, CA September 20, 2005

�SUPERNATURAL� BUILDS ON ITS AUDIENCE WEEK-TO-WEEK AMONG WOMEN 12-34 AND MAINTAINS 96% OF ITS DEBUT AUDIENCE IN PERSONS 12-34

NEW DRAMA SCORES +61% WEEK TO WEEK GAINS AMONG TRENDSETTING FEMALE TEENS OVER ITS DEBUT

�SUPERNATURAL� ACHIEVES YEAR-TO-YEAR TIME PERIOD GROWTH OVER HIT SERIES �ONE TREE HILL� IN TOTAL VIEWERS (5 MILLION) AND ADULTS 18-49

�GILMORE GIRLS� WINS ITS TIME PERIOD IN WOMEN 12-34 AND RANKS #2 IN ADULTS 18-34, PERSONS 12-34 AND WOMEN 18-34

The WB's SUPERNATURAL, from Warner Bros, Television showed week-to-week gains in some key demos and impressive overall retention off of its highly promoted launch one week ago. Among women 12-34, the spooky drama improved week to week (2.9 vs. 2.8) and among the trend-setting female teen demo, SUPERNATURAL achieved a 3.7/13, which was a 61% improvement over its debut performance. Historically, female teens are the first audience to discover a new hit series on The WB, so the network is very encouraged by the big week-to-week gains due to strong word of mouth.

SUPERNATURAL, which attracted 5 million viewers, retained a healthy 88% of its premiere's total audience. SUPERNATURAL maintained 96% of its debut audience in persons 12-34 (2.4/7), 90% of its women 18-34 audience (2.7/7) and 93% of its women 18-49 viewers (2.7/6), while improving 30% in total teens.

SUPERNATURAL also held onto almost 90% of its GILMORE GIRLS lead-in among persons 12-34 (86%), adults 18-49 (88%), teens (90%) and total viewers (87%).

SUPERNATURAL improved its time period¿s rating over the parallel week last season when it was occupied by hit series �One Tree Hill.&rddquo; SUPERNATURAL scored growth over �One Tree Hill� in adults 18-49 (2.2/5), +90% in men 18-34 (1.9/6), +70% in men 18-49 (1.7/4), +64% in men 12-34 and in total viewers (5 million).

GILMORE GIRLS, also from Warner Bros. Television, was #1, winning its time period among women 12-34 (4.2/13) and was #2 in adults 18-34 (2.8/9), persons 12-34 (2.8/9) and women 18-34 (4.0/12). GILMORE GIRLS held onto 90% of its opening week audience in adults 18-34 (2.8/9), persons 12-34 (2.8/9), 89% of its 18-49 viewers (2.5/7) and 93% of its total viewers (5.8 million).





  [september 2005]  
S
M
T
W
T
F
S
    


· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· SUPERNATURAL (CW)





most recent ratings | view all posts
[07/08/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of June 29
"Elle," "Off Campus," "Every Year After," "Clarkson's Farm," and "Spider-Noir" led all original series worldwide.

[07/08/26 - 10:00 AM]
Championship June Drives Big Viewership Increases for ESPN Studio Shows
Events including the NBA Finals and Draft, the Stanley Cup Final, the Men's and Women's College World Series, FIFA World Cup and more captured the June sports scene and drove the content and discussion in ESPN's studio shows.

[07/07/26 - 02:09 PM]
FOX Scores 11.107 Million Viewers for Portugal-Croatia - Most-Watched Non-USMNT FIFA Men's World Cup Telecast in English-Language U.S. History Excluding a Final
Said coverage hit a peak viewership of 16.023 million viewers from 8:45 - 9:00 PM ET.

[07/07/26 - 11:27 AM]
FOX Sports Sets All-Time U.S. Soccer Viewership Record with 30 Million Watching Belgium-USMNT
The network's coverage reached a peak audience of 36.895 million viewers from 9:15-9:30 PM ET.

[07/06/26 - 02:25 PM]
26.395 Million Viewers: FOX Sports' Final Tally for USMNT Round of 32 Win - The Most-Watched Soccer Telecast in English-Language U.S. History
Said coverage reached a peak audience of 34,823,000 viewers from 9:45-10:00 PM ET.

[07/05/26 - 06:49 PM]
Macy's July 4 Fireworks Special on NBC Registers Highest Viewer Total Since 2018
In its original 8-10 p.m. telecast on NBC, the fireworks drew 5.1 million viewers, which was up 42% from last year and the best since 2019.

[07/02/26 - 06:09 PM]
ESPN Delivers Most-Watched Wimbledon Day 2 Coverage on Record
Serena Williams' Wimbledon return on Tuesday, June 30, delivered record viewership.

[07/02/26 - 03:18 PM]
FOX Sports' Strong FIFA World Cup 2026 Viewership Continues with 10.43 Million viewers Tuning in for Mexico-Ecuador
The telecast reached a peak viewership of 13.087 million viewers from 10:30-10:45 PM ET.

[07/02/26 - 02:49 PM]
ABC News Is No. 1 in Total Viewers for the Second Quarter on Sunday Morning and Friday Evening
"20/20" ranked as Friday's No. 1 newsmagazine during the 2nd Quarter 2026 in Total Viewers (3.806 million) and Adults 18-49 (473,000).

[07/02/26 - 01:48 PM]
FOX Sports Soars Into the Record Books with Most-Watched Soccer Telecast in English-Language U.S. History
24.429 million viewers watched the USMNT's historic FIFA World Cup 2026 Round of 32 victory Wednesday on FOX.

[07/02/26 - 08:27 AM]
"BET Awards" 2026 Grows Across Every Platform with First-Time Host Druski, Cementing BET as the Epicenter of Black Culture
The telecast was the highest-rated "BET Awards" on BET since 2019 among P18-49, with P18-49 impressions up +50% year-over-year.

[07/01/26 - 03:00 PM]
FOX Scores 10.579 Million Viewers for Netherlands-Morocco FIFA World Cup 2026 Knock Out Thriller - Monday's Most-Watched Telecast on Any Network
Coverage peaked with 12.657 million viewers from 10:45-11:00 PM ET.

[07/01/26 - 01:07 PM]
"Dateline" Is the #1 Friday Newsmagazine in Both Key Demos for the 10th Consecutive Quarter
According to Nielsen Media Research, the true crime original averages 786,000 A25-54 viewers, +31,000 vs. last quarter and +11,000 vs. last year.

[07/01/26 - 12:11 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of June 22
"Off Campus," "Every Year After," "Clarkson's Farm," "Spider-Noir," and "The Boys" led all original series worldwide.

[07/01/26 - 11:19 AM]
ABC Delivers Most-Watched Banana Ball Telecast Ever!
The June 28 broadcast averaged 1.2 million viewers across the two-hour showcase.