or


[09/20/05 - 12:00 AM]
Supernatural Improves in Its Second Week

[via press release from The WB]

�SUPERNATURAL� IMPROVES IN ITS SECOND WEEK

Burbank, CA September 20, 2005

�SUPERNATURAL� BUILDS ON ITS AUDIENCE WEEK-TO-WEEK AMONG WOMEN 12-34 AND MAINTAINS 96% OF ITS DEBUT AUDIENCE IN PERSONS 12-34

NEW DRAMA SCORES +61% WEEK TO WEEK GAINS AMONG TRENDSETTING FEMALE TEENS OVER ITS DEBUT

�SUPERNATURAL� ACHIEVES YEAR-TO-YEAR TIME PERIOD GROWTH OVER HIT SERIES �ONE TREE HILL� IN TOTAL VIEWERS (5 MILLION) AND ADULTS 18-49

�GILMORE GIRLS� WINS ITS TIME PERIOD IN WOMEN 12-34 AND RANKS #2 IN ADULTS 18-34, PERSONS 12-34 AND WOMEN 18-34

The WB's SUPERNATURAL, from Warner Bros, Television showed week-to-week gains in some key demos and impressive overall retention off of its highly promoted launch one week ago. Among women 12-34, the spooky drama improved week to week (2.9 vs. 2.8) and among the trend-setting female teen demo, SUPERNATURAL achieved a 3.7/13, which was a 61% improvement over its debut performance. Historically, female teens are the first audience to discover a new hit series on The WB, so the network is very encouraged by the big week-to-week gains due to strong word of mouth.

SUPERNATURAL, which attracted 5 million viewers, retained a healthy 88% of its premiere's total audience. SUPERNATURAL maintained 96% of its debut audience in persons 12-34 (2.4/7), 90% of its women 18-34 audience (2.7/7) and 93% of its women 18-49 viewers (2.7/6), while improving 30% in total teens.

SUPERNATURAL also held onto almost 90% of its GILMORE GIRLS lead-in among persons 12-34 (86%), adults 18-49 (88%), teens (90%) and total viewers (87%).

SUPERNATURAL improved its time period¿s rating over the parallel week last season when it was occupied by hit series �One Tree Hill.&rddquo; SUPERNATURAL scored growth over �One Tree Hill� in adults 18-49 (2.2/5), +90% in men 18-34 (1.9/6), +70% in men 18-49 (1.7/4), +64% in men 12-34 and in total viewers (5 million).

GILMORE GIRLS, also from Warner Bros. Television, was #1, winning its time period among women 12-34 (4.2/13) and was #2 in adults 18-34 (2.8/9), persons 12-34 (2.8/9) and women 18-34 (4.0/12). GILMORE GIRLS held onto 90% of its opening week audience in adults 18-34 (2.8/9), persons 12-34 (2.8/9), 89% of its 18-49 viewers (2.5/7) and 93% of its total viewers (5.8 million).





  [september 2005]  
S
M
T
W
T
F
S
    


· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· SUPERNATURAL (CW)





most recent ratings | view all posts
[07/23/26 - 04:01 PM]
ABC News Is No. 1 on Sunday Morning, Friday Night and Late Night
"20/20" was up over the previous week in all key target demos and improved year to year across the board.

[07/23/26 - 01:00 PM]
"Big Brother" Premiere Week Up +14% from Last Season
In its first week (episodes airing July 9, 12 and 15), "Big Brother" live plus 3-day total multiplatform viewership averaged 4.96 million viewers.

[07/22/26 - 01:19 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of July 13
"Ride or Die," "Elle," "Off Campus," "Every Year After," and "Clarkson's Farm" led all original series worldwide.

[07/22/26 - 12:37 PM]
Kansas City, Boston and Austin Lead the Way as Top Local Markets for FIFA World Cup 2026 on FOX and FS1
San Francisco, Dallas, San Diego, Atlanta, St. Louis, Providence, and West Palm Beach round out the top 10.

[07/22/26 - 11:30 AM]
ESPN Delivers Most-Watched NBA Summer League Championship Game Since 2017
The Golden State Warriors' victory over the Memphis Grizzlies averaged 676,000 viewers on ESPN, according to Nielsen Big Data + Panel.

[07/21/26 - 04:03 PM]
FOX Saturday Baseball Delivers 2.639 Million for Seattle's Extra-Inning Win Over San Francisco
Viewership peaked with 3,383,000 viewers from 8:00-8:15 PM ET.

[07/21/26 - 03:22 PM]
FOX Sports' Presentation of FIFA World Cup 2026 Final Etches Place in Record Books as Most-Watched Soccer Telecast in U.S. History With 38,937,000 Viewers
The record-breaking Final reached its dramatic peak with 51,685,000 viewers watching from 5:45 to 6:00 PM ET as Spain secured a 1-0 victory in extra time over Argentina.

[07/21/26 - 02:22 PM]
NBC Sports Delivers Most Watched Final Round of the Open Championship Since 2022
Sunday's audience peaked at 6.1 million viewers on NBC and Peacock from 1:15-1:30 p.m. ET.

[07/21/26 - 02:03 PM]
"Dancing with the Stars: The Next Pro" Series Debut Tops 5 Million Total Viewers
On linear, "Dancing with the Stars: The Next Pro" was the No. 1 program of the night in both Total Viewers (4.42 million) and Adults 18-49 (0.47 rating).

[07/21/26 - 12:01 PM]
Netflix Top 10: Week of July 13 - "Little House on the Prairie" Journeys to No. 1 in This Week's Top 10
"The Hawk" - the sports comedy starring Will Ferrell as an infamous golf legend chasing a late-career comeback on the green - debuted in the No. 3 spot on the list, swinging to 4.8 million views.

[07/20/26 - 10:00 AM]
CBS Leads Broadcast Series in Multiplatform Viewing for the 2025-2026 Season
Against broadcast competition, CBS finishes the season with four of the top five series.

[07/17/26 - 03:12 PM]
FOX Sports' 15.088 Million Average Viewers for FIFA World Cup 2026 Semifinals is Best in U.S. History
16.900 million viewers watched Argentina knock out England in the semifinals Wednesday afternoon on FOX.

[07/17/26 - 02:01 PM]
ABC News Is No. 1 in Total Viewers on Sunday Morning, in Late Night and Friday Evening
"20/20" improved on the year-ago telecast by double digits in all key target demos: Total Viewers, Adults 25-54, and Adults 18-49.

[07/16/26 - 02:41 PM]
FOX Sports Rings the Bell, Captures Most-Watched MLB All-Star Game Since 2018
Coverage reached a peak audience of 10,186,000 viewers from 8:45-9:00 PM ET.

[07/16/26 - 01:48 PM]
Netflix: What We Watched the First Half of 2026
Starting in Q1 2027, Netflix will move from a six-month to a yearly snapshot.