[09/22/05 - 12:00 AM]
Quick Take for Wednesday, September 21, 2005 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Wednesday, September 21, 2005 (Based on Fast Affiliate Ratings)

Marking its Strongest Season Opening Wednesday in a Decade, ABC Wins the Night by 8.1 Million Viewers and by 121% in Adults 18-49

�Destination Lost� Clip-Show Makes ABC No. 1 at 8pm, Besting the Series Debut of �The Apprentice: Martha Stewart� by 6.9 Million Viewers and 124% in Adults 18-49

Hitting Series Highs Across the Board and Overshadowing its Competition, �Lost� Qualifies as ABC�s Most-Watched Fall Drama Premiere in 10 Years

In its Series Debut, �Invasion� Dominates NBC�s �Law & Order,� Representing ABC�s Top Numbers for a Scripted Telecast in the Time Slot in the Last 5 Seasons

Wednesday Night (8:00-11:00 p.m.)

ABC delivered a dominant victory on the first Wednesday of the season, beating its nearest competitors on the night by 8.1 million viewers (18.2 million vs. 10.1 million � NBC) and by 121% in Adults 18-49 (7.5/20 vs. 3.4/9 � CBS). ABC won each half-hour of the evening, claiming the Top 3 TV shows of the night in both Total Viewers and Adults 18-49, with the second season premiere of �Lost,� the series debut of �Invasion� and the �Destination Lost� special.

� ABC produced its strongest season opening Wednesday night in 10 years among Total Viewers and in 9 years among Adults 18-49 � since 9/20/95 and 9/18/96, respectively.

�Destination Lost� (8:00-9:00 p.m.)

A special clip-show recapping the first season of �Lost� drove ABC to a strong No. 1 in the opening hour of Wednesday�s primetime. �Destination Lost� defeated second-place NBC in the hour -- with its high-profile series debut of �The Apprentice: Martha Stewart� -- by almost 7 million viewers (14.6 million vs. 7.7 million) and by 124% in Adults 18-49 (5.6/16 vs. 2.5/7). In fact, ABC topped the combined delivery of NBC and CBS, each with series premieres in the hour, in the key young adult sales demo (5.6/16 vs. 4.8/14 CBS and NBC combined).

�Lost� (9:00-10:00 p.m.)

Surging from its healthy lead-in, the second season opener of ABC�s �Lost� overshadowed its nearest time period competition by 13.7 million viewers (23.1 million vs. 9.4 million � NBC�s debut of �E-Ring�) and by 203% in Adults 18-49 (10.0/24 vs. 3.3/8 � CBS� �C.S.I� special).

� �Lost� achieved series highs in viewers, across each of the adult demographics and among teens. The show was up dramatically from its year-ago series debut, growing by 4.4 million viewers and by 47% in Adults 18-49 (18.7 million & 6.8/20 on 9/22/04).

� �Lost� represents ABC�s most-watched fall drama premiere in a decade and its highest-rated among Adults 18-49 since 1996 � since 10/24/95 and 10/15/96, respectively.

�Invasion� (10:00-11:00 p.m.)

The series debut of ABC�s �Invasion� posted a commanding win in its time period, besting the second-place networks by 3.8 million viewers (16.9 million vs. 13.1 million � NBC�s �Law & Order�) and by 58% in Adults 18-49 (7.1/18 vs. 4.5/11 � CBS�s �C.S.I.�).

� In viewers and young adults, �Invasion� produced ABC�s strongest numbers in the time period since December 2003. The show marked the Net�s strongest numbers with a scripted show in the time period in the last 5 seasons � prior to the 2000-01 season, ABC aired newsmagazines in the hour.

Source: NTI (Fast Affiliate Ratings) 9/21/05.

  [september 2005]  


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