[09/29/05 - 12:00 AM]
Quick Take for Wednesday, September 28, 2005 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Wednesday, September 28, 2005 (Based on Fast Affiliate Ratings)

ABC Wins Wednesday for the Second Consecutive Week, Leading its Nearest Competition on the Evening by 5 Million Viewers and by 80% in Adults 18-49

A Special Encore Airing of the �Lost� Season Premiere Episode Beats its Original Competition in the 8-9pm Hour by 3 Million Viewers and 38% in Adults 18-49

Wednesday�s No. 1 TV Show, ABC�s �Lost� Dominates its 9 O�clock Hour, Beating Drama Competition Including CBS� �Criminal Minds� and NBC�s �E-Ring�

ABC�s �Invasion� is No. 1 in the 10 O�clock Hour, Defeating CBS� Season Opener of �C.S.I.: NY� and NBC�s �Law & Order� Among Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

For the second consecutive week ABC was the network leader on Wednesday night, outpacing second-place CBS on the evening by 5.0 million viewers (15.7 million vs. 10.7 million) and by 80% in Adults 18-49 (6.3/17 vs. 3.5/9). ABC delivered an across-the-board victory on the night, also leading among Adults 25-54 (7.5/18), Adults 18-34 (5.2/15), Teens 12-17 (3.4/12) and Kids 2-11 (1.7/8).

�Lost - R� (8:00-9:00 p.m.)

A special repeat airing of the prior week�s season premiere episode of ABC�s �Lost� won the opening hour of Wednesday�s primetime, beating its original competition. In the hour, the replay �Lost� outdistanced its nearest competitors by 3.0 million viewers (11.5 million vs. 8.5 million - CBS) and by 38% in Adults (4.0/12 vs. 2.9/8 - Fox). Week 2 of NBC�s �The Apprentice: Martha Stewart� placed fourth in the hour (6.2 million & 2.1/6).

�Lost� (9:00-10:00 p.m.)

ABC�s �Lost� asserted its dominance in its new time period in viewers and young adults (22.7 million & 9.4/23), holding wide advantages over the other nets� programming, including drama competition from CBS� �Criminal Minds� (10.6 million & 3.3/8) and NBC�s �E-Ring� (7.6 million & 2.1/5).

�Invasion� (10:00-11:00 p.m.)

ABC�s �Invasion� won its time period among Adults 18-49 (5.3/14), beating out the season premiere of CBS� �C.S.I.: NY� (4.3/11) and NBC�s �Law & Order� (4.8/12), which was a cross-over episode with �Law & Order: SVU� from the previous night. The new ABC drama also delivered the No. 1 position in the 10 o�clock hour among Adults 25-54 (6.3/15) and Adults 18-34 (4.7/13). �Invasion� stood as the No. 2 TV program of the night across each of the key adult demos, trailing only �Lost.�

� On average, �Invasion� has improved ABC�s delivery in the time period by 61% in Total Viewers (14.7 million vs. 9.1 million), by 61% in Adults 18-49 (6.1/16 vs. 3.8/10) and by 67% in Adults 25-54 (7.2/17 vs. 4.3/10) over the Net�s average with regular programming last season.

Source: NTI (Fast Affiliate Ratings) 9/28/05.

  [september 2005]  


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