[10/05/05 - 12:00 AM]
Quick Take for Tuesday, October 4, 2005 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Tuesday, October 4, 2005 (Based on Fast Affiliate Ratings)

ABC Builds its Adult 18-49 Audience on Tuesday, Posting its Top Non-Sports Delivery on the Night in 7 Months

�According to Jim� and �Rodney� Show Strong Audience Retention from 8-9pm

Tuesday�s Most-Watched TV Show, �Commander In Chief� is the Only New Show To Grow in its Second Airing, Up by 2% in Viewers and by 12% in Adults 18-49

Beating out CBS� Series Debut of �Close to Home,� ABC�s �Boston Legal� Builds on its Week-Earlier Season Opener Across the Key Adult Demographics

Tuesday Night (8:00-11:00 p.m.)

With another round of impressive numbers from �Commander In Chief,� along with its 8:00-9:00 p.m. comedies and �Boston Legal,� ABC posted its top Adult 18-49 non-sports rating (3.7/10) on the night in 7 months � since 3/8/05.

�According to Jim/Rodney� (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC�s Tuesday comedy block delivered strong audience retention. In its second season premiere in its new 8:30pm time slot, �Rodney� retained 95% of its Total Viewer lead-in (7.5 million vs. 7.9 million) and 96% among Adults 18-49 (2.7/7 vs. 2.8/7) coming out of �According to Jim.� In addition, �Rodney� built on its lead among Men 18-34 (1.7/6 vs. 1.6/6) and Teens 12-17 (1.4/5 vs. 1.2/5).

�Commander In Chief� (9:00-10:00 p.m.)

Again surging from its lead-in and growing throughout its telecast, ABC�s �Commander In Chief� towered over its competition in the hour, outdrawing its nearest competitor by 5.3 million viewers (16.7 million vs. 11.4 million � CBS �Amazing Race�). On its second ever telecast in the time slot, the ABC drama finished in a virtual tie for first place with NBC among Adults 18-49 (4.8/12 vs. 4.9/12) and straight-out won the hour among Adults 25-54 (6.4/14) and Women 18-49 (5.8/13). �Commander In Chief� qualified as the most-watched TV show on Tuesday for the second straight week.

� Up from its week-earlier series debut by 2% in Total Viewers (16.7 million vs. 16.4 million) and by 12% in Adults 18-49 (4.8/12 vs. 4.3/10), ABC�s �Commander In Chief� becomes the first and only new TV series this season to build its audience from Week 1 to Week 2. �Commander In Chief� was also up from its debut telecast in Adults 25-54 (6.4/14 vs. 5.8/13), Adults 18-34 (3.1/9 vs. 2.7/7) and Teens 12-17 (1.4/5 vs. 1.3/4).

� With the second telecast of the new political family drama, ABC drew its biggest non-sports audience to the time period in 5 years and its highest Adult 18-49 rating in nearly 2 years � since 10/10/00 and 11/11/03, respectively.

� Once again �Commander In Chief� produced substantial tune-in for ABC in the 9:00 p.m. hour, building on its lead-in by 9.2 million viewers and by 78% in Adults 18-49. From start to finish, the freshman drama gained 1.5 million viewers (15.9 million to 17.4 million) and by 9% among Adults 18-49 (4.6/11 to 5.0/12).

�Boston Legal� (10:00-11:00 p.m.)

Placing a solid second in its hour against time period veteran �Law & Order: SVU,� ABC�s �Boston Legal� beat the series debut of CBS� �Close to Home� by 1.5 million viewers (11.9 million vs. 10.4 million) and by 16% among Adults 18-49 (3.7/9 vs. 3.2/8).

� Compared to ABC�s average with original series programming in the hour last season, �Boston Legal� has improved the Net�s performance by 2.7 million viewers (12.1 million vs. 9.4 million), by 22% in Adults 18-34 (2.2/6 vs. 1.8/5), by 13% in Adults 18-49 (3.6/9 vs. 3.2/8) and by 18% in Adults 25-54 (4.7/11 vs. 4.0/10) on average. In its new time period, the sophomore drama posted ABC�s top series Adult 18-49 rating since early March � since 3/8/05.

Source: NTI (Fast Affiliate Ratings) 10/4/05.

  [october 2005]  


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