[10/13/05 - 12:00 AM]
Quick Take for Wednesday, October 12, 2005 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Wednesday, October 12, 2005 (Based on Fast Affiliate Ratings)

ABC Leads its Fourth Straight Wednesday Among Viewers, Adults and Teens

�George Lopez� Ranks No. 1 in its Time Period for the Second Week in a Row

Series Debut of �Freddie� Builds on its �George Lopez� Lead-in Across the Board, Winning its 8:30pm Half-hour by 34% in the Key Adult 18-49 Sales Demographic

Ranking as the Night�s No. 1 TV Show and Dominating the 9 O�clock Hour, ABC�s �Lost� Delivers Increases Over the Prior Week in Key Demographics

ABC�s �Invasion� Sees its Viewer and Young Adult Numbers Climb Week to Week

Wednesday Night (8:00-11:00 p.m.)

For the fourth consecutive week, ABC delivered the No. 1 position on Wednesday night in viewers (14.0 million), across the adult demos (AD18-34 � 5.1/15, AD18-49 � 5.9/15 and AD25-54 � 6.7/16) and among Teens 12-17 (3.3/11). ABC defeated second-place CBS on the night by 1.9 million viewers and by 51% in Adults 18-49 (CBS = 12.1 million viewers & 3.9/10).

� ABC was up week-to-week among Adults 18-49 (5.9/15 vs. 5.7/15) and Adults 18-34 (5.1/15 vs. 4.7/14).

�George Lopez� (8:00-8:30 p.m.)

For the second week in a row, ABC�s �George Lopez� won its time period in Total Viewers (8.4 million) and Adults 18-49 (3.3/10). The fifth-year ABC comedy also ranked No. 1 in its half-hour among Adults 18-34 (2.9/10-tie) and Adults 25-54 (3.8/10).

� �George Lopez� was up from its week-ago season premiere by 7% among Adults 18-34 (2.9/10 vs. 2.7/8).

�Freddie� (8:30-9:00 p.m.)

Building on its lead-in by 8% in viewers and 18% in Adults 18-49, ABC�s series debut of �Freddie� ranked No. 1 in its time period among viewers (9.1 million) and young adults (3.9/11). In the key Adult 18-49 sales demographic, �Freddie� beat out its closest competition in the half-hour by 34% (3.9/11 vs. 2.9/8 - CBS� �Yes, Dear�)

�Lost� (9:00-10:00 p.m.)

ABC�s �Lost� overshadowed its time period competition, topping second-place CBS� �Criminal Minds� by 7.8 million viewers (21.2 million vs. 13.4 million) and by 128% in Adults 18-49 (9.1/22 vs. 4.0/10).

� The sophomore ABC drama was the highest-rated television program on Wednesday for the fourth week in a row.

� �Lost� was up over the previous week�s performance among Women 18-34 and Men 18-49.

�Invasion� (10:00-11:00 p.m.)

Growing from the prior week and delivering its best lead-in retention since its premiere telecast, ABC�s �Invasion� topped NBC�s veteran �Law & Order� by 1.5 million viewers (12.0 million vs. 10.5 million) and by 43% among Adults 18-49 (5.0/13 vs. 3.5/9) in the 10 o�clock hour. The freshman ABC drama ranked No. 1 in its time period among Adults 18-49 (5.0/13-tie) and Adults 18-34 (4.4/13), qualifying as the second-highest-rated show of the night in the latter demographic, behind only �Lost.�

� ABC�s �Invasion� was up from the prior week in Total Viewers (12.0 million vs. 11.4 million) and Adults 18-49 (5.0/13 vs. 4.4/11).

� On average, �Invasion� has improved ABC�s performance in the time period by 43% in Total Viewers (13.0 million vs. 9.1 million), by 39% in Adults 18-49 (5.3/14 vs. 3.8/10) and by 47% in Adults 25-54 (6.3/15 vs. 4.3/10) over the Net�s average with original regular programming last season.

Source: NTI (Fast Affiliate Ratings), 10/12/05.

  [october 2005]  


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