[10/20/05 - 12:00 AM]
Quick Take for Wednesday, October 19, 2005 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Wednesday, October 19, 2005 (Based on Fast Affiliate Ratings)

ABC Wins its Fifth Straight Wednesday Across Viewers, Adults and Teens

ABC�s �George Lopez� and �Freddie� Rank as the Top Non-Sports Shows From the 8-9pm in Adults 18-49, Beating the CBS Comedies by Wide Margins

For the Second Week in a Row, �Freddie� Builds on its �George Lopez� Lead-in

�Lost� is Wednesday�s No. 1 Show for the Fifth Consecutive Week, Dominating Its Time Period and Posting the Series� Second-Highest-Ever Men 18-34 Number

ABC�s �Invasion� Ranks No. 1 in the 10 O�clock Hour Among Young Adults, Earning its Second-Highest Ratings To Date Across the Key Women Demographics

Wednesday Night (8:00-11:00 p.m.)

For the fifth straight week, ABC took first-place on Wednesday evening in viewers (13.5 million), across the adult demos (AD18-34 � 5.0/14, AD18-49 � 5.7/14 and AD25-54 � 6.3/15) and among Teens 12-17 (2.9/10). ABC defeated second-place Fox on the night, with its coverage of the deciding Game 6 of the �MLB Baseball National League Championship Series,� by more than 1 million viewers and by 39% in Adults 18-49 (12.4 million viewers & 4.1/10 � Please Note: Fox�s numbers for the live baseball game are preliminary affiliate time period averages and will adjust slightly in the finals).

�George Lopez� (8:00-8:30 p.m.)

ABC�s �George Lopez� ranked as the No. 1 non-sports program in its half-hour among Adults 18-49 (3.0/9). �George Lopez� defeated its comedy competition in the time period, CBS� �Still Standing,� by 11% in Total Viewers (8.1 million vs. 7.3 million) and by 25% in Adults 18-49 (3.0/9 vs. 2.4/7).

�Freddie� (8:30-9:00 p.m.)

Building on its lead-in for the second week in a row in viewers and young adults, ABC�s second telecast of �Freddie� ranked as the No. 1 non-sports show its time period in the key Adult 18-49 sales demographic (3.5/9). Like its lead-in, �Freddie� beat out its comedy competition in its time period (CBS� �Yes, Dear�) by solid margins in Total Viewers (+6% - 8.2 million vs. 7.7 million) and Adults 18-49 (+35% - 3.5/9 vs. 2.6/7).

�Lost� (9:00-10:00 p.m.)

ABC�s �Lost� posted a dominant victory in its time period competition, surpassing second-place Fox�s MLB Baseball Playoff game between Houston and St Louis by 7.6 million viewers (20.7 million vs. 13.1 million) and by 112% in Adults 18-49 (8.9/21 vs. 4.2/10).

� The sophomore ABC drama was the highest-rated television program on Wednesday in viewers and young adults for the fifth straight week.

� Opposite the deciding sixth game of professional baseball�s 2005 National League Championship Series, �Lost� delivered the series� second-highest rating ever among Men 18-34 (7.2/21).

�Invasion� (10:00-11:00 p.m.)

ABC�s �Invasion� ranked No. 1 in the 10 o�clock hour among Adults 18-49 (4.8/12) and Adults 18-34 (4.5/13), against NBC�s �Law & Order� and CBS� �C.S.I.: NY.� On both measures, �Invasion� was the second-highest-rated show of the night, trailing only �Lost.�

� Behind only its series debut, ABC�s �Invasion� marked the series� second-highest numbers to date across the key women demographics: W18-34 (5.1/13), W18-49 (5.6/13) and W25-54 (6.3/14).

� On average, �Invasion� has improved ABC�s performance in the hour by 38% in Total Viewers (12.6 million vs. 9.1 million), by 37% in Adults 18-49 (5.2/13 vs. 3.8/10) and by 40% in Adults 25-54 (6.0/14 vs. 4.3/10) over the Net�s average with original regular programming last season.

Source: NTI (Fast Affiliate Ratings), 10/19/05.

  [october 2005]  


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