[11/17/05 - 12:00 AM]
Quick Take for Wednesday, November 16, 2005 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Wednesday, November 16, 2005 (Based on Fast Affiliate Ratings)

Posting Strong Gains from the Prior Week and the Same Night Last Year, ABC Takes First Place on Wednesday Across the Key Adult Demographics

ABC is Up the Most in Viewers and Young Adults During the 2005 November Sweep

With its Strongest Numbers Since its Series Debut, ABC�s �Freddie� Builds on its Lead For the Sixth Straight Week and Wins in Adults 18-49 for the Second Week in a Row

�Lost� Grows from the Prior Week by 1.6 Million Viewers and 10% in Adults 18-49, Dominating the 9 O�clock Hour and Ranking as the No. 1 TV Program of the Night

Marking its Strongest Performance in 4 Weeks in Viewers and Young Adults, ABC�s �Invasion� Beats NBC�s �Law & Order� in Key Adult Demos in the 10 O�clock Hour

Wednesday Night (8:00-11:00 p.m.)

ABC won Wednesday night across the adult demos (AD18-34 � 4.8/14, AD18-49 � 5.6/14 and AD25-54 � 6.6/15). The Net delivered a dominant win on the evening in the key Adult 18-49 sales demographic, beating second-place CBS by 37% (5.6/14 vs. 4.1/11).

� Among Total Viewers (13.7 million) and Adults 18-49 (5.6/14), ABC posted substantial increases from the prior Wednesday (12.6 million & 5.1/13 on 11/9/05) and from the same night last November (12.2 million & 4.9/13 on 11/17/04).

� Through the first two complete weeks of the 2005 November Sweep (14 nights), ABC is up the most among the networks. The Net has grown its primetime delivery by 1.0 million viewers (11.5 million vs. 10.5 million) and by 8% among Adults 18-49 (4.3/11 vs. 4.0/11) over the same point last November.

�George Lopez� (8:00-8:30 p.m.)

ABC�s �George Lopez� took second place at 8:00 p.m. among Adults 18-49 (2.9/8). �George Lopez� outdrew its comedy competition in the time period, �Fox�s� �That �70s Show,� by 1.5 million viewers (8.2 million vs. 6.7 million). The show delivered its best numbers in 3 weeks � since 10/26/05.

�Freddie� (8:30-9:00 p.m.)

ABC�s �Freddie� moved ABC up into the No. 1 position at 8:30 p.m., leading its half-hour by 20% in Adults 18-49 (3.6/10 vs. 3.0/8 � NBC). Versus its comedy competition in the half-hour, ABC�s �Freddie� topped Fox�s �Stacked� by 3.2 million viewers (8.6 million vs. 5.4 million) and by 57% in Adults 18-49 (3.6/10 vs. 2.3/6). In viewers and young adults, �Freddie� delivered the series� second-highest numbers ever � best since its series debut telecast on 10/12/05.

� For the sixth straight week (on all 6 of its broadcasts), �Freddie� grew from its �George Lopez� lead-in across each of the key adult demos: AD18-34 (3.2/9 vs. 2.1/7), AD18-49 (3.6/10 vs. 2.9/8) and AD25-54 (4.2/10 vs. 3.4/9).

�Lost� (9:00-10:00 p.m.)

Continuing to gain momentum, ABC�s �Lost� attracted an average audience of 21.6 million viewers and delivered a 9.1 rating, 22 share among Adults 18-49. ABC led the 9 o�clock hour by wide margins over its nearest competition (CBS� �Criminal Minds� = 14.3 million & 4.1/10). �Lost� was again the No. 1 TV show on Wednesday night in Total Viewers and Adults 18-49, holding the top position on all 7 of its original telecasts this season.

� �Lost� generated its largest audience in 5 weeks and its top Adult 18-49 rating in 4 weeks � since 10/12/05 and 10/19/05, respectively.

�Invasion� (10:00-11:00 p.m.)

In the 10 o�clock hour, ABC�s �Invasion� defeated NBC�s time period veteran, �Law & Order,� across each of the adult demographics: AD18-34 (4.2/12 vs. 2.4/7), AD18-49 (4.6/12 vs. 3.4/9) and AD25-54 (5.4/13 vs. 4.3/10).

� �Invasion� marked its best performance in 4 weeks among viewers and young adults.

Source: NTI (Fast Affiliate Ratings), 11/16/05.

  [november 2005]  


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