CBS NEWS' "48 HOURS MYSTERY" POSTS ITS BEST-EVER HOUSEHOLD AND VIEWER DELIVERY SINCE ITS NEW FORMAT DEBUT IN SEPTEMBER 2004 AND DOMINATES ITS TIME SLOT
48 HOURS MYSTERY (10:00-11:00 PM) won its Saturday time period in households (7.2/13), viewers (10.90m), adults 25-54 (3.9/10) and adults 18-49 (3.0/09).
This is 48 HOURS MYSTERY's best delivery since it was rebranded in September 2004 in households, viewers and adults 25-54 and the season's best performance in adults 18-49.
For the second time in three weeks, 48 HOURS MYSTERY delivered series highs in households and viewers. Compared to the same night last year, the broadcast was up +9% in households, +22% in adults 25-54 and +15% in adults 18-49.
48 HOURS MYSTERY was the night's Number Two program in households, viewers, adults 18-49 (tied with FOX's "Cops") and adults 25-54.
For the week ending Nov. 27, 48 HOURS MYSTERY was the second highest-rated and second most-watched newsmagazine behind 60 MINUTES.
48 HOURS MYSTERY is broadcast Saturday (10:00-11:00 PM, ET/PT). Susan Zirinsky is the executive producer.