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[12/20/05 - 12:00 AM]
Hallmark Channel Original Holiday Movie 'Meet the Santas' Becomes Network's Highest-Ever-Rated Telecast |
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| [via press release from The Hallmark Channel] |
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HALLMARK CHANNEL ORIGINAL HOLIDAY MOVIE �MEET THE SANTAS� BECOMES NETWORK�S HIGHEST-EVER-RATED TELECAST
Movie Wins Time Period Among Key Demos, W25-54 and W18-49
Once again Hallmark Channel has produced a ratings winner. The premiere of
�Meet the Santas,� starring Steve Gutenberg and Crystal Bernard, on Saturday,
December 17, has become the network�s highest-ever-rated telecast scoring an
impressive 3.6 household rating, 2.5 million homes and 4.65 million
unduplicated persons 2+. The airing won the time period in the key demographic
groups of W25-54 and W18-49 with 2.7 and 1.7 ratings, respectively, and also ranked
#1 in W25-54 delivery (1.1 million).
�Meet the Santas� was the highest-rated ad-supported cable movie for the week
of 12/12-12/18/05 and the second highest-rated telecast of the day. The movie ranked
#2 in HH, P2+ (2.0 rating/3.6 m) and A25-54 (2.0 rating/1.6 m) ratings and delivery,
and in A18-49 (1.3 rating) ratings. It also ranked #3 in W18-49 (737,000) delivery and
#4 in A18-49 (1.05 m) delivery.
The continuous success of Hallmark Channel�s Original Holiday movies proves
that the network is a choice destination for viewers during this time of year. �Meet the
Santas� is a sequel to �Single Santa Seeks Mrs. Claus,� which premiered December 11,
2004, and was the network�s highest-ever-rated original movie until the December 3,
2005 premiere of �Loves Long Journey,� another Hallmark Channel Original Holiday
movie.
Source: Nielsen Media Research, 12/17/05
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