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[12/20/05 - 12:00 AM]
The WB Network Achieves Year-To-Year Gains for the Week in All 18-34, 12-34 and 18-49 Demos, Plus Total Viewers

[via press release from The WB]

THE WB NETWORK ACHIEVES YEAR-TO-YEAR GAINS FOR THE WEEK IN ALL 18-34, 12-34 AND 18-49 DEMOS, PLUS TOTAL VIEWERS

Burbank, CA December 20, 2005

�7TH HEAVEN� IS #7 FOR THE WEEK AMONG ALL PRIMETIME SHOWS IN WOMEN 12-34, #14 IN WOMEN 18-34 AND #19 IN PERSONS 12-34

�RELATED� AND �THE GRINCH� ALSO SCORE FOR THE WB

The WB Network achieved gains for the week compared to the parallel week last season in all 18-34, 12-34 and 18-49 demos and total viewers, including the greatest gains for the week in all male demos.

The network achieved gains of +8% in adults 18-34 (1.4/4), persons 12-34 (1.4/4), +17% in adults 18-49 (1.4/4), +6% in women 18-34 (1.8/5), women 12-34 (1.8/5) and women 18-49 (1.7/4), plus +15% in total viewers (3.4 million). The WB also had the greatest gains on network television in men 18-34 (+25%, 1.0/3), men 12-34 (+11%, 1.0/3) and men 18-49 (+25%, 1.0/3).

7TH HEAVEN had a stellar week for the network, ranking #7 among all shows on television among women 12-34 (3.9/12). The longest-running family drama on television was also #14 among women 18-34 (4.0/11) and #19 in persons 12-34 (2.7/8).

7TH HEAVEN, along with RELATED, both scored season highs and led The WB to a victory for the night among women 18-34. The WB also received an outstanding performance from the holiday classic, HOW THE GRINCH STOLE CHRISTMAS.

�Related� Puts The WB In �7th Heaven�

The Sorelli sisters helped The WB have a merry Christmas as the holiday episode of RELATED scored new all-time series record ratings in all 12-34, 18-34 and 18-49 demos, and improved the time period by triple-digit gains in key demos over the parallel night a year ago. RELATED was also #3 in its time period among women 12-34 (2.6/7). Meanwhile, a very Camden Christmas led 7TH HEAVEN to its best ratings since February 2005 in key female demos.

The two shows led The WB to a nightly victory in women 18-34 (3.4/9), women 12-34 (3.3/9) and female teens (3.0/11) and the best Monday ratings of the season among adults 18-34 (2.4/7), persons 12-34 (2.2/7), adults 18-49 (2.0/5), women 18-34 (3.4/9), women 12-34 (3.3/9), men 18-34 (1.4/4), men 12-34 (1.2/4), adults 18-49 (2.0/5), women 18-49 (2.8/7), men 18-49 (1.1/3) and total viewers (4.9 million).

RELATED also improved the time period over the parallel week last season by +111% in adults 18-34 (1.9/5), +108% in women 18-34 (2.7/7) and +100% in women 12-34 (2.6/7). The show also posted very strong growth of +89% in persons 12-34 (1.7/5), +67% in adults 18-49 (1.5/4), +57% in women 18-49 (2.2/5) and +77% in female teens (2.3/8).

The Christmas episode of 7TH HEAVEN also spread a lot of holiday cheer achieving season-high deliveries across all 12-34, 18-34 and 18-49 demos, as well as in total viewers (6.5 million). The episode ranked #1 in its time period in adults 18-34 (2.9/9), persons 12-34 (2.7/8), women 18-34 (4.0/11), women 12-34 (3.9/12) and teens 12-17 (2.3/8), finished #2 in women 18-49 (3.5/9), and was #3 in the time slot in adults 18-49 (2.5/7), men 18-34 (1.8/6) and men 12-34 (1.5/5). 7TH HEAVEN was the #1 show for all of Monday night in female teens (3.7/14).

7TH HEAVEN was up dramatically both week-to-week and year-to-year, securing outstanding gains versus the same night a year ago in persons 12-34 (up +80%), women 12-34 (up +77%), men 12-34 (up +88%), adults 18-34 (up +93%), women 18-34 (up +82%), men 18-34 (up +157%), adults 18-49 (up +79%), women 18-49 (up +75%), men 18-49 (up +88%) and total viewers (up +62%).

For the night, The WB was also #3 in adults 18-34 (2.4/7) and persons 12-34 (2.2/7). The WB Monday was up in all 18-34, 12-34 and 18-49 demos compared to the parallel week last year including +100% in adults 18-34 (2.4/7).

�How The Grinch Stole Christmas� Scores #2 Ranks In Adults 18-34 And Persons 12-34 As Well As In Eight Additional Demos

5.3 Million Tune In To See The Classic Dr. Seuss Cartoon

DR. SEUSS� HOW THE GRINCH STOLE CHRISTMAS followed in the footsteps of other Christmas classics �Rudolph the Red-Nosed Reindeer� and �A Charlie Brown Christmas� by having a joyous holiday season.

THE GRINCH was #2 in its time period among adults 18-34 (1.9/7) and persons 12-34 (1.8/6). The animated perennial also ranked #2 in men 18-34 (1.5/6), women 12-34 (2.3/7), men 12-34 (1.4/5), women 18-49 (2.7/8) and men 18-49 (1.8/6). THE GRINCH was also #3 among adults 18-49 (2.2/7) and women 18-34 (2.4/7).

The special also improved year-to-year in total viewers (5.3 million, +5%), and across the 18-49 and teen demos, including +50% in teens (1.5/5), +58% in female teens (1.9/7) and +71% in male teens (1.2/4).





  [december 2005]  
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· RELATED (WB)
· SEVENTH HEAVEN (CW)





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