[01/13/06 - 12:00 AM]
Quick Take for Thursday, January 12, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Thursday, January 12, 2006 (Based on Fast Affiliate Ratings)

Holding Nearly All of its Week-ago Premiere Audience, �Dancing with The Stars� Takes First-Place in its Time Period in Viewers and a Solid Second in Adults 18-49

Improving its Time Period by 10.8 Million Viewers and by 109% in Adults 18-49, �Dancing with the Stars� is ABC�s Strongest Thursday Series in the Last 6 Seasons

ABC�s �Crumbs� Outdraws NBC�s �The Office� at 9:30pm, Producing the Net�s Best Adult 18-49 Rating with a Scripted Series Telecast in the Time Period in Over 8 Years

ABC News� �Primetime� Hits Season Highs for the Third Week in a Row, with its Largest Audience Since March 2004 and its Top Adult Numbers Since May 2004

�Dancing with the Stars� (8:00-9:30 p.m.)

On its second telecast of its new season, ABC�s �Dancing with the Stars� continued to impress. The program ranked No. 1 during its 90-minute time period among Total Viewers (17.2 million), Adults 25-54 (5.9/14) and Women 18-49 (6.3/15). The ABC unscripted series posted a solid second-place finish in the time period among Adults 18-49 (4.5/12). From start to finish, �Dancing with the Stars� gained 2.8 million viewers (15.5 million to 18.3 million) and 26% in Adults 18-49 (3.9/11 to 4.9/12).

� �Dancing with the Stars� retained nearly all of its week-earlier season premiere audience in the 90-minute time period among Total Viewers (17.2 million vs. 17.3 million) and Adults 18-49 (4.5/12 vs. 4.6/12).

� So far in its two broadcasts, �Dancing with the Stars� has improved the 90-minute time period for ABC by 10.8 million viewers (17.3 million vs. 6.5 million) and by 109% in Adults 18-49 (4.6/12 vs. 2.2/6) from the Net�s season average with regular programming prior to its debut.

� On average, �Dancing with the Stars� represents ABC�s strongest Thursday night series in viewers and young adults in the last 6 seasons � since the 1999-00 season.

�Crumbs� (9:30-10:00 p.m.)

The series debut of ABC�s �Crumbs� outdrew NBC�s �The Office� by 1.7 million viewers (12.0 million vs. 10.3 million). In its premiere �Crumbs� boosted the half-hour for ABC by 6.5 million viewers (12.0 million vs. 5.5 million) and by 89% in Adults 18-49 (3.6/9 vs. 1.9/5) over its average with regular programming in the time period this season.

� Excluding the final half-hour of last week�s expanded �Dancing with the Stars� debut, �Crumbs� generated ABC�s largest audience in the time slot with regular programming since October 2001 � since 10/25/01. Additionally, it was ABC�s top-rated scripted series telecast in the hour among Adults 18-49 in more than 8 years � since 10/23/97.

� �Crumbs� is ABC�s most-watched comedy series premiere in nearly 2-1/2 years � since 9/23/03. It is also the third-most-watched comedy debut on any network this season, behind only NBC�s �My Name is Earl� and CBS� �Out of Practice.�

�Primetime� (10:00-11:00 p.m.)

At 10:00 p.m., ABC News� �Primetime� marked its top numbers this season in Total Viewers (9.2 million), Adults 18-49 (3.1/8) and Adults 25-54 (3.8/9). In fact over the past three weeks, �Primetime� has achieved its three strongest performances this season on each count.

� ABC News� �Primetime� attracted its biggest audience since March 2004 and its highest Adult 25-54 and Adult 18-49 ratings since May 2004 � since 3/18/04 and 5/27/04, respectively.

Source: NTI (Fast Affiliate Ratings) 1/12/06.

  [january 2006]  


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