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[01/17/06 - 12:00 AM]
Quick Take for Monday, January 16, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Monday, January 16, 2006 (Based on Fast Affiliate Ratings)

Despite Facing Stiff Competition from NBC�s �Golden Globes� and Fox�s �24,� ABC is up Week to Week on Monday Night in Total Viewers and Adults 18-49

�Wife Swap� Posts its Second-Strongest Performance Ever in the Time Period

Opposite the Final Hour of NBC�s Golden Globes, ABC�s �The Bachelor: Paris� Builds on its Lead-in, Gains Audience Throughout its Telecast and is Up from its Week-Earlier Season Premiere by 1.6 Million Viewers and by 33% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

Despite facing tougher competition on the night from NBC�s �Golden Globes� and Fox�s Monday season premiere of �24,� ABC�s delivery was up from the previous Monday among Total Viewers (7.8 million vs. 7.7 million) and Adults 18-49 (3.5/8 vs. 3.3/8).

�Wife Swap� (8:00-9:00 p.m.)

ABC�s �Wife Swap� earned second place in its hour to the �Golden Globes� among Women 18-49 (5.0/11) and Women 18-34 (3.9/10), beating Fox�s �24.�

� Coming off of season highs set the previous Monday, �Wife Swap� marked its second-strongest performance ever in the time period among Total Viewers (9.3 million) and Adults 18-49 (3.9/9).

�The Bachelor: Paris� (10:00 -11:00 p.m.)

Building on its lead-in and throughout its broadcast among viewers and young adults opposite the final hour of NBC�s �Golden Globes� telecast, ABC�s �The Bachelor: Paris� took second place in its time period among Adults 18-34 (3.6/10) and Women 18-34 (5.3/13).

� �The Bachelor: Paris� was up from its week-ago season premiere by 1.6 million viewers (7.8 million vs. 6.2 million), by 33% in Adults 18-49 (3.6/9 vs. 2.7/7) and by 38% in Adults 18-34 (3.6/10 vs. 2.6/7).

Source: NTI (Fast Affiliate Ratings, Live+SD), 1/16/06.





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· 24 (FOX)
· BACHELOR, THE (ABC)
· WIFE SWAP (ABC)





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