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[02/02/06 - 12:00 AM]
Bravo's 'Project Runway' Redesigns Ratings Records as More Than 2.3 Million Viewers Tune-In

[via press release from Bravo]

BRAVO'S 'PROJECT RUNWAY' REDESIGNS RATINGS RECORDS AS MORE THAN 2.3 MILLION VIEWERS TUNE-IN

BRAVO'S 'PROJECT RUNWAY' REDESIGNS RATINGS RECORDS AS MORE THAN 2.3 MILLION VIEWERS TUNE-IN

NEW EPISODE SETS NEW SERIES HIGHS IN ALL KEY DEMOGRAPHICS

'PROJECT RUNWAY' WAS THE #1 SHOW ON CABLE FOR THE DAY IN 18-34, 18-49 AND 25-54 AND TOPPLED NETWORK ORIGINALS ON UPN AND WB IN ADULTS 18-49

NEW YORK � February 2, 2006 � Bravo's Emmy-nominated series "Project Runway" continues to grow week-to-week in all key demographics, surpassing the record-breaking season one finale in just the eighth episode into the second season. Wednesday night's episode, in which designer Andrae Gonzolo was sent packing, brought in a series-high 2.3 million total viewers (up 25 percent versus last week), 1.7 million viewers 18-49 (up 23 percent) and 1.5 million viewers 25-54 (up 19 percent). The episode garnered a 2.0 Household Coverage Rating and was also the number one show on cable for the day in 18-34, 18-49 and 25-54 demographics.

"We always knew we had something special with 'Project Runway' and it's great to see the viewers coming back each week and bringing friends with them," said Lauren Zalaznick, President of Bravo. "The best thing is that we really think the best episodes of this series are yet to come."

The episode also grew throughout the hour in all key demos, peaking at 2.4 million total viewers in the final quarter hour. The episode delivered more viewers in the 18-49 demographic than new episodes of the WB's "One Tree Hill" and UPN's "Veronica Mars."

"Project Runway" also surpassed one-half million men 18-49 for the first time in its history with an average audience of 533,000 men 18-49. It also out-performed ABC's "Invasion" head-to-head among women 18-34. The series delivered the highest 18-49 ratings for Bravo in more than two years.

The "Project Runway" site on BravoTV.com has experienced tremendous traffic as well, with more than one million unique visitors and 35 million page views since the launch of the new season. Last week BravoTV.com launched Bravo to Go, an online mobile store offering "Project Runway" ringtones and wallpapers for cell phones.

"Project Runway" airs Wednesdays at 10:00 p.m. only on Bravo.

"Project Runway" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing"). Heidi Klum and her managers Desiree Gruber and Jane Cha of NYC-based Full Picture also executive produce the series. Barbara Schneeweiss oversaw the production on behalf of Miramax Television and The Weinstein Company.

Source: Nielsen Media Research, NHI. All data for Live+Same Day except if indicated. History data before 12/26/05 is Pre-DVR.





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· INVASION (ABC)
· LAST COMIC STANDING (NBC)
· ONE TREE HILL (CW)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (LIFETIME)
· VERONICA MARS (CW)





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