or


[02/12/06 - 12:00 AM]
50 Million Viewers Watch Torino Winter Olympic Opening Ceremony on Nbc

[via press release from NBC]

MORE THAN 88 MILLION VIEWERS HAVE WATCHED THE TWO DAYS OF THE TORINO WINTER OLYMPICS ON NBC UNIVERSAL

MORE THAN 88 MILLION VIEWERS HAVE WATCHED THE TWO DAYS OF THE TORINO WINTER OLYMPICS ON NBC UNIVERSAL

NBC's Torino Olympics Coverage Produces Highest Rated First Saturday Night of Any Non-Domestic Olympics Since 1994

Saturday Night's Primetime Coverage of the Winter Games is the Highest Rated Show on NBC Since 2004

TORINO, Italy - Feb. 12, 2006 - Through Saturday, more than 88 million people have watched the Torino Winter Olympics on the networks of NBC Universal. NBC's Saturday night broadcast was seen by 47 million total viewers. NBC's coverage of the first night of competition of the Torino Winter Games drew a 13.5 household rating and 23 share, and is the highest rated first Saturday night for any non-domestic Olympics, Winter or Summer, since the tabloid Lillehammer Games in 1994 (20.9), surpassing Athens in 2004 (11.8) and Sydney in 2000 (13.1). The 13.5/23 is up 10 percent from CBS's rating for the first night of competition in Nagano in 1998, the last non-domestic Winter Games (12.3/22).

The 13.5/23 (8:30-11:15 p.m. ET/PT) is the highest rating for any NBC show since the last Olympics, the Athens Games in Aug. 2004 (13.8, 8/26/04) and the highest rating for a Saturday night on NBC since the Salt Lake Games (15.5, 2/23/02). The first two days of the Torino Olympics, have given NBC its two highest-rated back-to-back nights since the last Olympics, the Athens Games in 2004. Last night's 13.5 out-rates every night of the 2005 World Series.

"The Olympics remain one of the biggest events on television," said Randy Falco, President and COO, NBC Universal Television Group. "Despite this being the most competitive quarter I've seen in my 30 years in the television business, the Olympics continue to perform as they have throughout the past decade, compared to the current network television landscape."

Based on the dramatic changes in the media environment from Olympics to Olympics, the real measure of its success is to compare the Olympic rating to the underlying primetime average. NBC's primetime rating last night (13.6, 8:30-11 p.m. ET/PT) tripled the underlying 4-network primetime average rating for a Saturday night (+216 percent, 4.3) and also more than tripled NBC's usual Saturday night delivery this season (+240 percent, 4.0).

An average of 23.6 million viewers tuned in to watch NBC's primetime coverage last night (8:30-11 p.m. ET/PT), including Chad Hedrick's gold medal speedskating victory in the 5000m and the pairs figure skating short program, twice as many average viewers as the other networks combined (20.4M), and 293 percent higher than NBC's primetime average this season (6M). The 23.6 million viewers tuning in to NBC's broadcast last night is 19 percent higher than the 19.8 million that tuned in to CBS's first night of competition in Nagano in 1998.

Other notes:

- NBC's 6.8 Adults 18-49 rating for primetime coverage of the Winter Games last night was 323 percent higher than CBS (1.6) and 133 percent above both ABC and Fox (2.9) and was 278 percent higher than NBC's normal Saturday night rating this season (1.8).

- Saturday's afternoon coverage of the Torino Winter Games (3-6 p.m. ET/PT) drew a 6.8 HH rating, up 19 percent from the first Saturday afternoon in Nagano, the last non-domestic Winter Games (5.7/14).

- The rating for NBC's primetime coverage last night peaked with a 14.2 between 9-9:30 p.m. ET as the pairs figure skating short program began and Canadian Jennifer Heil raced to the gold in the women's moguls.

The networks of NBC Universal, NBC, USA, MSNBC, CNBC, NBC HD and Universal HD will provide 418 total hours of coverage - including the most live coverage - across the most platforms of any Winter Olympics in history of the XX Olympic Winter Games from Torino, Italy, Feb. 10-26.





  [february 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/30/26 - 08:57 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: Help Dale Find Dee" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/29/26 - 03:25 PM]
Champions at Last: 14.2 Million Viewers Projected for FOX Sports' Coverage of Milwaukee Brewers World Series Clinch
13,476,000 viewers tuned in for World Series Game 4 presented by Capital One across FOX and FOX Deportes.

[10/29/26 - 12:21 PM]
ABC Thursday Returns Strong with "9-1-1" and "9-1-1: Nashville" Rising Over Previous Season Averages
The Season 10 debut of "9-1-1" (8 p.m.) earned 8.14 million Total Viewers after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, based on Nielsen's competitive multiplatform measurement.

[10/28/26 - 03:31 PM]
Cowboys-Eagles on "Monday Night Football" Delivers 18.8M Viewers
Seven weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 26% compared to the same point in 2025, averaging 19M viewers.

[10/28/26 - 11:30 AM]
"The Drew Barrymore Show" Hits All-Time Series High
This season to date, "The Drew Barrymore Show" averaged 1.90 million total viewers, up +36% year over year.

[10/28/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 19
"The Terminal List," "Carrie," "Reacher," "Neagley," and "Off Campus" led all original series worldwide.

[10/27/26 - 03:36 PM]
College Football on FOX Scores Big Numbers in Week 8
7,015,000 viewers tuned into FOX "Big Noon Saturday" for Indiana's win over Michigan.

[10/27/26 - 03:14 PM]
FOX's "America's Game of the Week" Roars with 24,670,000 Viewers in Week 7
The network's Sunday window ranks as the #1 program in all of television through the first seven weeks of the season (24,749,000 average).

[10/27/26 - 03:10 PM]
NFL's First-Ever Paris Game Draws 7.7M Viewers, Concluding Strong October for NFL Network
NFL Network's October International Series slate is averaging 7.1M viewers, up 18% vs. the network's overall six-game International Series average last season.

[10/27/26 - 03:03 PM]
No Time Like October: FOX Sports Drives in 12,259,000 Viewers for Game 1 and 10,854,000 Viewers for Game 2
Both telecasts were the most-watched of their respective days on any network.

[10/27/26 - 02:59 PM]
NBC and Peacock Deliver Most-Watched WNBA Finals Game 4 Ever
Led by Gabby Williams' 17 points, Golden State's 67-62 win over Atlanta peaked at 2.5 million viewers for the game's exciting conclusion from 3:30-3:45 p.m. ET.

[10/27/26 - 02:40 PM]
"College GameDay Built by The Home Depot" Continues Record-Setting Season; ESPN Networks Deliver Three of the Top Five Games Across All Nets
Ole Miss/Texas (8.1 million) was the top game of the week and added to ESPN's nine total games this season with 8+ million viewers.

[10/27/26 - 02:06 PM]
Chiefs-Seahawks Is Most Watched Week 7 NBC "Sunday Night Football" Game Since 2013, Averaging 26.3 Million Viewers on NBC & Peacock
The audience peaked at 29.0 million viewers on NBC and Peacock in the second quarter (9:30-9:45 p.m. ET).

[10/27/26 - 01:01 PM]
"Crystal Lake" Makes Killer Debut on Peacock
"Crystal Lake" has generated 1.3 billion minutes watched over its first 11 days, making it the fourth highest scripted original series ever on Peacock.

[10/26/26 - 11:32 AM]
ESPN's NBA Opening Week Delivered Its Largest Audience Since 2014
The Philadelphia 76ers' victory over the Cleveland Cavaliers averaged 2.5 million viewers, up 26% from last year's comparable game.