[02/16/06 - 12:00 AM]
Quick Take for Wednesday, February 15, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Wednesday, February 15, 2006 (Based on Fast Affiliate Ratings)

Opposite Fox�s �American Idol� and NBC�s Winter Olympics, ABC�s �Freddie� Builds on its �George Lopez� Lead-in Among Young Adults, as Both Comedies Are up

The No. 1 Scripted Program on Wednesday, ABC�s �Lost� Beats the Olympics by 25% in Adults 18-49, While Dominating Fox�s Competing Drama, �Bones,� in the Time Slot

Despite Olympics Competition in the Time Period, �Invasion� is up Week to Week

�George Lopez�/�Freddie� (8:00-9:00 p.m.)

From 8:00�9:00 p.m., opposite Fox�s �American Idol� and NBC�s Winter Olympics coverage, ABC freshman comedy �Freddie� built on its �George Lopez� lead-in among young adults (2.4/6 vs. 2.3/6). Head to head in each half-hour, �George Lopez� and �Freddie� beat their comedy competition in the hour in Adults 18-49, CBS� �Still Standing� (2.0/5) and �Yes, Dear� (2.2/5), respectively. In addition, both ABC comedies were up from the prior week.

�Lost� (9:00-10:00 p.m.)

ABC�s �Lost� surged from its lead-in and gained audience throughout its telecast to rank a strong No. 1 in its time period, beating NBC�s Winter Olympics coverage by 25% in Adults 18-49 (7.6/17 vs. 6.1/14). �Lost� defeated its nearest regular competition during the 9 o�clock hour, Fox�s �Bones,� by 5.8 million viewers (18.0 million vs. 12.2 million) and by 65% in Adults 18-49 (7.6/17 vs. 4.9/11). This came despite an enormous lead-in advantage for Fox coming into the hour from �Idol.� In addition, the ABC sophomore drama delivered the No. 1 position in its time period, defeating the Olympics by wide margins among Adults 25-54 (8.8/18), Adults 18-34 (5.9/16) and Teens 12-17 (4.3/13).

� �Lost� qualified as the No. 1 scripted show on the evening in Total Viewers and Adults 18-49. The sophomore drama has been the strongest scripted program on the night in all 14 of its original telecasts this season.

�Invasion� (10:00-11:00 p.m.)

During the final hour of primetime, ABC�s �Invasion� beat its regular time period competition, CBS� �C.S.I.: NY,� among Adults 18-34 (3.1/9 vs. 2.6/8).

� Opposite Olympics competition this week, �Invasion� was up from the prior week in Total Viewers (9.6 million vs. 9.1 million) and Adults 18-49 (3.8/10 vs.3.6/9).

Source: NTI (Fast Affiliate Ratings, Live+SD), 2/15/06.

  [february 2006]  


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