or


[02/24/06 - 12:00 AM]
Quick Take for Thursday, February 23, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Quick Take for Thursday, February 23, 2006 (Based on Fast Affiliate Ratings)

On a Huge Night for Broadcast TV, ABC Marks its Strongest Non-Sports Thursday in 1 Year in Viewers and Adults 18-49 and 3 Years in Adults 18-34

Facing Competition from the Olympics, �American Idol,� �Survivor� and �CSI,� ABC�s �Dancing with the Stars� Takes Second Place in its Slot Among Total Viewers, Outdrawing Fox by More Than 2 Million Viewers and CBS by 3 Million Viewers

�DWTS� Sees its Numbers Jump Sharply in its Second Hour, as the Actual Dance Competition Begins, Gaining +5.8 Million Viewers and +65% among Adults 18-49

�Dancing with the Stars� Draws ABC�s Biggest Audience and Best Adult 18-49 Number with Regular Programming in the Time Period in More Than 5 Years

ABC News� �Primetime� Attracts its Largest Audience Since April 2003 And its Top Ratings Across the Adult Demographics Since November 2003

Thursday Night (8:00-11:00 p.m.)

ABC stood as the second-most-watched network on Thursday night (15.9 million), behind only NBC with its Winter Olympics coverage on the evening. It was a big night for broadcast TV, with ABC�s �Dancing with the Stars,� NBC�s Winter Olympics, Fox�s �American Idol� and CBS� �Survivor� and �C.S.I.� helping draw in nearly 11 million more viewers to their television sets than on a typical Thursday evening this season (Primetime Viewer 2+ TV Usage = 122.02 million last night vs. 111.36 million on an average Thursday this season).

� ABC generated its strongest non-sports Thursday in over 1 year among Total Viewers (15.9 million) and Adults 18-49 (4.7/11) � since 2/3/05. The Net logged its highest non-sports Adult 18-34 number (3.8/11) on the night in 3 years � since 2/20/03.

� Versus the same night last February Sweep (2/21/05), ABC�s primetime numbers shot up by 6.0 million viewers (15.9 million vs. 9.9 million) and by 62% in Adults 18-49 (4.7/11 vs. 2.9/7).

�Dancing with the Stars� (8:00-10:00 p.m.)

Facing intense competition during its 2-hour time period from the Olympics, �American Idol,� �Survivor� and �C.S.I.,� �Dancing with the Stars� (17.7 million) earned second place to NBC in Total Viewers, outpacing third-place Fox by over 2 million viewers (15.6 million) and fourth-place CBS by 3 million viewers (14.7 million). The ABC unscripted series saw its numbers climb steadily throughout its broadcast, jumping sharply during the second hour as the actual dance competition began. From 9:00-10:00 p.m. during the dancing portion of the program, �DWTS� drew an average audience of 20.6 million viewers and a 6.1/14 in Adults 18-49, up by +5.8 million viewers and +65% in the among young adults (8:00-9:00 p.m. = 14.8 million & 3.7/9, during the first hour which was a recap of the season).

� �Dancing with the Stars� produced ABC�s biggest audience with regular programming in the time period since November 2000 and its second-highest Adult 18-49 number since January 2001 � since 11/16/00 and 1/18/01.

� Despite the fierce competition for young adult audience, �DWTS� marked its second-highest numbers this season among Adults 18-34 (3.9/11) and Men 18-34 (2.4/8).

�Primetime� (10:00-11:00 p.m.)

Capitalizing on its strong lead-in, ABC News� �Primetime� took second place during the 10 o�clock hour, drawing an average audience of 12.4 million viewers and a 4.4/11 in Adults 18-49. The ABC newsmagazine featured Chris Cuomo�s exclusive interview with Joran Van Der Sloot � the prime suspect in the Natalee Holloway disappearance � as he offered his side of what happened the night of May 29, when Natalee went missing.

� �Primetime� drew its largest audience since April 2003 and garnered its top ratings across the adult demographics (AD18-34 � 3.7/10, AD18-49 � 4.4/11 & AD25-54 � 5.1/11) since November 2003 � since 4/24/03 & 11/13/03.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 2/23/06





  [february 2006]  
S
M
T
W
T
F
S
   


· AMERICAN IDOL (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DANCING WITH THE STARS (ABC)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· SURVIVOR (CBS)





most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 11:51 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Lead Demo Race
Among total viewers: CBS, "60 Minutes" top the night.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/21/21 - 11:06 AM]
Saturday's Broadcast Ratings: ABC, NBC Share in Demo Victory
CBS however was the most-watched network on another low key evening.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.