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[03/21/06 - 12:00 AM]
Quick Take for Monday, March 20, 2006 - Based on Fast Affiliate Ratings

[via press release from ABC]

Quick Take for Monday, March 20, 2006 - Based on Fast Affiliate Ratings

ABC's New Monday Lineup Grows by 2.6 Million Viewers and by 46% in Adults 18-49 Over the Same Night Last Year

ABC's Repeat "Wife Swap" Places Second in Key Women Demographics

ABC's "Supernanny" Produces Series-High Delivery with Adults 18-34 and Season-High Performances in Total Viewers and Adults 18-49

ABC's "Miracle Workers" Beats NBC's "Medium" in Adults 18-34 and Adults 18-49

Monday Night (8:00-11:00 p.m.)

ABC's new Monday night lineup won the night among Women 18-34 (4.5/11). It was the fourth consecutive week that ABC led the night among Women 18-34, its 8th occasion in the past 9 weeks.

* The Network's Monday lineup continued to produce increased returns over last year. ABC was up from the same night last year (3/21/05) by 2.6 million viewers (8.9 million vs. 6.3 million) and by 46% in Adults 18-49 (3.5/9 vs. 2.4/6).

"Wife Swap" (8:00-9:00 p.m.)

In the opening hour of the night, a repeat of ABC's "Wife Swap" took second place in its time period among Women 18-49 (4.3/10) and Women 25-54 (4.9/11).

* "Wife Swap" grew by 10% in viewers (8.0 million to. 8.8 million) and by 19% Adults 18-49 (3.1/8 vs. 3.7/9) from its first half-hour to its second half-hour.

"Supernanny" (9:00-10:00 p.m.)

ABC's "Supernanny" won its hour with a series-best delivery among Adults 18-34 (4.8/12). In addition, the unscripted series turned in a season-high performance in Total Viewers (10.9 million) and Adults 18-49 (4.4/10). "Supernanny" also took first place in the hour among Women 18-34 (6.4/15) and Kids 2-11 (2.6/9).

"Miracle Workers" (10:00-11:00 p.m.)

ABC's "Miracle Workers" finished second it its hour, beating NBC's "Medium" by 8% among Adults 18-49 (2.8/7 vs. 2.6/7) and by 63% among Adults 18-34 (2.6/8 vs. 1.6/5).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 3/20/06.





  [march 2006]  
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· MEDIUM (CBS)
· MIRACLE WORKERS (ABC)
· SUPERNANNY (LIFETIME)
· WIFE SWAP (PARAMOUNT)





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