[05/22/06 - 12:00 AM]
Fast Facts for Sunday, May 21, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Fast Facts for Sunday, May 21, 2006 (Based on Fast Affiliate Ratings)

ABC Delivers a Dominant Victory on the Final Sunday of the TV Season, Beating Its Nearest Competitors by 5.9 Million Viewers and by 100% in Adults 18-49

ABC Concludes the 2005-06 TV Season Winning 17 Straight Sundays in Adults 18-49

ABC Airs the Top 2 Television Programs on Sunday in Viewers and Young Adults

In its 8pm Season Finale, �Extreme Makeover: Home Edition� Defeats Season Finales Of CBS� �Cold Case� and Fox�s �The Simpsons� to Win in Viewers and Adults 18-49

ABC�s �Desperate Housewives� Finishes its Sophomore Season as Sunday�s No. 1 Program, Dominating its Time Period with its Largest Audience in 4 Months

Sunday Primetime (7:00-11:00 p.m.)

ABC delivered a dominant victory on the final Sunday of the 2005-06 TV Season, beating its nearest competitors by 5.9 million viewers (17.4 million vs. 11.5 million - CBS) and by 100% in Adults 18-49 (7.0/18 vs. 3.5/9). ABC�s Sunday lineup experienced growth during each half-hour of the night among Total Viewers and Adults 18-49, building by 17.4 million viewers (7.6 million to 25.0 million) and by 262% in Adults 18-49 (2.9/10 to 10.5/25) from the first to the final half-hour of the evening. ABC won all 4 hours of the night in Adults 18-49 for the 5th time in 6 weeks.

� ABC finished out the 2005-06 TV Season enjoying its longest Sunday winning streak in at least 15 years, standing as the No. 1 network on the night in Adults 18-49 for 17 consecutive weeks � its longest streak since at least September 1991, the beginning of Nielsen�s electronic database. The Network was the consistent leader on Sunday throughout the season in the key young adult sales demo, holding the top network position on 30 of 35 weeks.

� In Total Viewers and Adults 18-49, the Network marked its strongest Sunday in 10 weeks � since 3/12/06.

� ABC claimed the Top 2 TV shows on Sunday in Total Viewers and Adults 18-49, with �Desperate Housewives� and �Extreme Makeover: Home Edition,� respectively.

�Extreme Makeover: Home Edition � 7P� (7:00-8:00 p.m.)

A 7:00 p.m. installment of ABC�s �Extreme Makeover: Home Edition� topped its hour Adults 18-49, leading second-place Fox by 23% (3.2/10 vs. 2.6/8).

� The ABC unscripted series generated ABC�s largest audience in the time period in 8 weeks and its top Adult 18-49 rating in 9 weeks � since 3/26/06 and 3/19/06, respectively.

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

In its third season finale, �Extreme Makeover: Home Edition� won its time period among Total Viewers (13.6 million) and Adults 18-49 (5.3/14). In the key Adult 18-49 sales demo, �Home Edition� outpaced second-place Fox with the season finale of �The Simpsons� and �Family Guy� in the hour by 36% (5.3/14 vs. 3.9/11).

� The broad appealing ABC unscripted series was a strong draw in its season closer among TV�s youngest viewers. It ranked as the No. 1 broadcast of the night among Kids 2-11 (3.5/12). In addition, �Home Edition� achieved its highest Teen 12-17 rating in 4 months (4.4/14 � best since 1/29/06), tying its second-highest number in that demographic this season.

�Desperate Housewives� (9:00-11:00 p.m.)

In its sophomore season finale, �Desperate Housewives� towered over its nearest competition. From 9:00-11:00 p.m., ABC�s �Desperate Housewives� outdelivered its nearest competitors by 13.0 million viewers (24.0 million vs. 11.0 million - CBS) and by 151% in Adults 18-49 (9.8/23 vs. 3.9/9 � Fox from 9:00-10:00 p.m.).

� �Desperate Housewives� drew its biggest audience since January and its top Adult 18-49 rating since February � since 1/22/06 and 2/19/06, respectively.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD) 5/21/06.

  [may 2006]  


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