HALLMARK CHANNEL DELIVERS ITS HIGHEST-RATED MAY EVER
Network Ranks in Top 10 in Total Day Among Households and Key Demo
Ratings With a #9 Ranking Among Women 25-54 and #9 Among Adults 25-54
Hallmark Channel has just earned its highest-rated May ever among Total Day
and Prime Time household delivery, and ranks among the Top 10 ad-supported cable
networks in Total Day HH and key demo ratings, with a #9 ranking among Women 25-
54 and a #9 ranking among Adults 25-54.
Hallmark Channel continues to experience significant ratings growth year over
year. From May �05 to May �06, Hallmark Channel increased .3 rating points in Prime
Time household ratings. The increase was second only to ESPN and the 2nd largest
increase of all 65 ad-supported cable networks due in large part to its Original movies
and popular acquisitions, including �Walker, Texas Ranger.�
�We�re delighted and a little surprised with our May ratings success and our
yearly growth,� said David Kenin, Executive Vice President, Programming, Hallmark
Channel. �Historically, most cable networks take a back seat to broadcast and suffer
ratings drop-off in May. But this time we held our own. We�re in the game and we�re
here to win.�
The premiere of Hallmark Channel�s Original movie, �Where There�s A Will,�
starring Marion Ross and Frank Whaley, Saturday, May 6 (9-11 p.m., ET/PT), was the
network�s highest-rated program ever in May delivering a 2.2 HH rating and 1.6 million
homes. The movie was seen by over 3 million unduplicated viewers P2+, and was the
highest-rated ad-supported cable movie of the day. �Where There�s a Will� also ranked
in the Top 10 for the time period in HH and key demo ratings and delivery.
Hallmark Channel�s May 2006 ratings highlights include:
� In Total Day, #10 ranking in HH (.7 rating), #9 ranking in W25-54, #9 in
A25-54 and #10 in P2+.
� In Prime Time, #11 ranking in HH (1.1 rating)
� Hallmark Channel was one of only 10 networks to show year-to-year growth
in Total Day HH rating, increasing +17%.
� In Prime Time delivery growth, the network increased +51% in households,
+21% in A18-49, +33% in A25-54 and +56% in P2+.
Source: Nielsen Media Research, 5/1-5/28/06; National People meter Sample June 2006.
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate
of high-quality entertainment programming to a national audience of 73.3 million
subscribers. The program service is distributed through more than 5,300 cable systems
and communities as well as direct-to-home satellite services across the country. Crown
Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through
its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its
award-winning collection of movies, miniseries and films for exhibition in a variety of
television media including broadcast, cable, Video-on-Demand and High Definition