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[08/22/06 - 12:00 AM]
Primetime Ratings Report for the Week of August 14, 2006

[via press release from ABC]

Primetime Ratings Report For the week of August 14, 2006

ABC Produces its Strongest Weekly Performance in Total Viewers and Adults 18-49 Since June

�Wife Swap� at 9pm on Monday Posts ABC�s Highest Adults 18-49 Rating in the Hour in 9 Weeks

Time Period Premiere of �Supernanny� Delivers Week-to-Week Increases in the Monday 10pm Hour of 2.2 Million Viewers and 81% Among Adults 18-49

Tuesday Debut of ABC News� �Primetime: The Outsiders� at 10pm Produces ABC�s Strongest Ratings in the Hour for the Summer in All Key Adults Demos

ABC Takes Second Place on Thursday in Viewers and Young Adults, Logging Its Highest Non-Sports Adult 18-49 Number on the Evening in 11 Weeks

With its Best Viewer and Young Adult Numbers Ever in its New Slot, A Replay �Grey�s� Wins its Hour, Topping �America�s Got Talent� Finale in Women 18-34

ABC News� �Primetime� Wins at 10pm Across the Key Adult Demos, With Its Strongest Numbers Since April; TV�s Top-Rated Newsmag Since June

ABC is No. 1 on Friday Night in Viewers, Adults 25-54 and Women 18-49

�20/20� Leads Friday at 10pm Among Adults 18-49 for the 7th Consecutive Week

ABC Wins Saturday Night Across All Key Adults Demos with �Cast Away,� Marking the Net�s Strongest Numbers on the Night Since April

�America�s Funniest Home Videos� and �Extreme Makeover: Home Edition� Each Deliver Summer-Best in Viewers and Across All Key Adult Demos

�Desperate Housewives� Post Strongest Adults 18-34 Rating in 11 Weeks

�Grey�s Anatomy� Tops its Hour with Adults 18-34 and Adults 18-49

WEEK No. 48:

During the week August 14, 2006, ABC registered its largest audience (5.8 million) and highest Adults 18-49 rating (2.0/6) since June � since weeks of 6/12/06 and 6/19/06, respectively.

Rankings: For the second straight week, ABC News aired the Top 2 newsmagazines during the week in Adults 18-49, with �Primetime� and �Primetime: Medical Mysteries�. In addition, �Primetime� was the top newsmag of the week with Adults 25-54.

Monday

�Wife Swap� (9:00-10:00 p.m.)

Building on its young adult lead-in by 14%, the 9 o�clock telecast of a repeat �Wife Swap� registered ABC�s strongest Adults 18-49 (2.4/6) rating in the time slot in 9 weeks � since 6/12/06.

�Supernanny� (10:00-11:00 p.m.)

The time period premiere of a repeat �Supernanny� took second place in the hour, posting week-to-week increases of 2.2 million in Total Viewers (4.9 million vs. 2.7 million) and 81% among Adults 18-49 (2.0/6 vs. 1.1/3). The program ranked No. 1 in its time period among Women 18-34 (2.6/8 - tied).

Tuesday

�Primetime: The Outsiders� (10:01-11:00 p.m.)

The premiere of �Primetime: The Outsiders� scored ABC�s highest ratings in the Tuesday 10 o�clock hour this summer across each of the key adult demographics: Adults 18-34 (1.8/6), Adults 18-49 (2.2/6) and Adults 25-54 (2.5/6).

� �Primetime: The Outsiders� took the top spot in the hour among Adults 18-34 (1.8/6 - tied), Men 18-34 (1.7/6) and Men 18-49 (1.9/6).

Wednesday

�Primetime: Medical Mysteries� (10:00-11:00 p.m.)

ABC News� �Primetime: Medical Mysteries� ranked No. 1 in the time period among Adults 18-34 (2.0/6) and Adults 18-49 (2.5/7 � tied).

� In its fourth telecast in the 10:00 p.m. hour, �Primetime: Medical Mysteries� posted series highs among Adults 18-34 (2.0/7) and Adults 25-54 (3.0/8).

Thursday

Boosted by strong turnout from a rebroadcast �Grey�s Anatomy� followed by another winning performance by ABC News� Primetime, ABC took second place on Thursday in Total Viewers (7.4 million) and Adults 18-49 (2.4/8), once again registering its most competitive finish on the evening this summer.

� ABC marked its highest-rated non-sports Thursday among Adults 18-49 in 11 weeks � since 6/1/06.

�Grey�s Anatomy� (9:00-10:00 p.m.)

Although it competed against the season finale of �America�s Got Talent,� ABC�s replay �Grey�s Anatomy� surged from its lead-in by 1.3 million viewers and by 44% in Adults 18-49. The rebroadcast �Grey�s Anatomy� recorded another high in its new Thursday time period. �Grey�s Anatomy� ranked No. 1 in during the 9 o�clock hour among Women 18-34 (3.2/10), beating all competition, including NBC�s �America�s Got Talent� finale.

� �Grey�s� (7.3 million & 2.6/7) surpassed its previous high, set the previous Thursday, by 4% in Total Viewers and by 8% in Adults 18-49 (8/10/06 = 7.0 million & 2.4/10).

�Primetime� (10:00-11:00 p.m.)

Growing from a solid lead-in among viewers and young adults, ABC News� �Primetime,� hosted by Chris Cuomo, qualified as the No. 1 TV program during the Thursday 10 o�clock hour across all key adult demographics: AD18-34 (2.3/8), AD 18-49 (2.9/9) and AD 25-54 (3.6/10). The newsmagazine reported on the dramatic arrest in the decade-old JonBenet Ramsey murder case.

� �Primetime� attracted its largest audience (8.9 million) in nearly 5 months (since 3/23/06), along with its highest Adult 18-49 and Adult 25-54 ratings in the time period in over 3 months � since 4/6/06.

� In Adults 25-54 and Adults 18-49, ABC News� �Primetime� stood as the highest-rated newsmagazine on all of television (any network) in more than 2 months - since 6/15/06.

Friday

ABC was the most-watched Network on Friday night, with 5.2 million viewers. The Network also ranked No. 1 on the night with Adults 25-54 (1.9/6) and Women 18-49 (1.8/6).

�20/20� (10:00-11:00 p.m.)

ABC News� �20/20� took the Network to the top in the final hour of primetime in Total Viewers (6.2 million), Adults 18-49 (1.8/6) and Adults 25-54 (2.3/7).

� �20/20� led its time period among Adults 18-49 for the seventh week in a row.

Saturday

�ABC Saturday Movie of the Week: Cast Away� (8:00-11:00 p.m.) With the �ABC Saturday Movie of the Week: Cast Away,� ABC ranked No. 1 on Saturday with Adults 18-49 (1.7/6 - tied) and across each of the key women demos: Women 18-34 (1.5/6 - tied), Women 18-49 (1.9/6) and Women 25-54 (2.1/6). In addition, the 2000 theatrical delivered ABC�s best Saturday night performance of the summer in all four Nielsen measures.

� �Cast Away� saw its adult audience increase throughout its telecast. The movie grew by 140% among Adults 18-49 (1.0/4 to 2.4/8) from its first half-hour to its final half-hour.

Sunday

Airing against NBC�s telecast of the �NFL Pre-Season Game,� ABC�s all repeat lineup delivered the Net�s highest non-sports Sunday performance of the summer in Total Viewers (6.8 million) and across each of the key Adults demographics: Adults 18-34 (2.1/7), Adults 18-49 (2.4/7 - tied) and Adults 25-54 (2.7/7).

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

A repeat of �America�s Funniest Home Videos� posted a summer best for the Network in the hour in Total Viewers (7.5 million) and across all key adults demos: Adults 18-34 (2.1/8), Adults 18-49 (2.4/8) and Adults 25-54 (2.7/8). In addition, the video clip show led its time period among Adults 18-34 and Adults 18-49.

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

Similar to its lead-in, a rebroadcast �Extreme Makeover: Home Edition� attracted its biggest audience (7.8 million) and strongest adult ratings [Adults 18-34 (2.3/7), Adults 18-49 (2.7/8) and Adults 25-54 (2.9/8)] of the summer.

�Desperate Housewives� (9:00-10:00 p.m.)

An encore airing of ABC�s �Desperate Housewives� saw its best Adults 18-34 rating (1.7/5) in 11 weeks (since 6/4/06) and second-highest performance in the demo this summer.

�Grey�s Anatomy� (10:00-11:00 p.m.)

A repeat of ABC�s �Grey�s Anatomy� won the final hour of primetime among Adults 18-34 (2.5/7) and Adults 18-49 (2.7/7). Additionally, the drama led the 10 o�clock hour across all key women demographics [Women 18-34 (3.4/10), Women 18-49 (3.8/10) and Women 25-54 (4.1/10)] for the fourth week in a row.

Source: Nielsen Media Research (Live+SD), week of 8/14/06, or as dated.





  [august 2006]  
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M
T
W
T
F
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· 20/20 (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· AMERICA'S GOT TALENT (NBC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· GREY'S ANATOMY (ABC)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· SUPERNANNY (LIFETIME)
· WIFE SWAP (PARAMOUNT)





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