HALLMARK CHANNEL SCORES HIGHEST-EVER-RATED QUARTER AND SEPTEMBER
Hallmark Channel cemented third quarter 2006 and the month of
September at all-time-highs, delivering its highest-ever-rated quarter
(among all quarters since launch) and highest-ever-rated September
in both Total Day and Prime Time household ratings and delivery.
The channel ranked among the top 10 ad-supported cable networks
in Total Day and Prime Time HH ratings and in key demos, for both
3Q and September. The network also experienced impressive yearto-
year growth across HH, homes and demos. Following are
highlights of Hallmark Channel�s 3Q and September 2006
� Ranked #7 in Prime Time HH ratings (1.3), up 18% over 3Q �05.
� Ranked #9 in Total Day HH ratings (0.8), up 14% over 3Q �05.
� Ranked #5 in P2+ Prime Time ratings (0.7); #7 in P2+ Total Day
� Ranked #9 in W25-54 Prime Time ratings (0.5); #10 in A25-54
Total Day ratings (0.3).
� Delivered all-time highs of 958,000 homes in Prime Time (up
27%) and 581,000 homes in Total Day (up 17%), over 3Q �05.
� Ranked #7 in Prime Time HH ratings (1.2), up 20% over
� Ranked #10 in Total Day HH ratings (0.7).
� Ranked #6 in P2+ Prime Time ratings (0.6); #10 in P2+ Total Day
� Ranked #10 in W25-54 Prime Time ratings (0.5) and Total Day
� Ranked #10 in A25-54 Total Day ratings (0.3).
� Delivered all-time September highs of 875,000 homes in Prime
Time (up 21%) and 548,000 homes in Total Day (up 14%), over
Hallmark Channel continues aggressive ratings growth each month
and quarter since its launch in 2001. The network attributes the
unprecedented pace to its strong slate of entertaining and highquality
Original movies. In July, the channel�s premieres of �Wild
Hearts� and �Desolation Canyon� achieved stellar success with 2.8 and
2.4 HH ratings, respectively. In August, the network treated viewers
to one of their favorite genres on Hallmark Channel with a month-long
line-up of mystery movies, including its Mystery Movie franchises:
�Mystery Woman,� �Jane Doe� and �McBride.� In September,
Hallmark Channel saw impressive ratings growth despite the broadcast
television fall premieres.
Hallmark Channel is a 24-hour basic cable channel that provides a
diverse slate of high-quality entertainment programming to a national
audience of 75 million subscribers. The top tier program service is
distributed through more than 5,300 cable systems and communities
as well as direct-to-home satellite services across the country. It
consistently ranks in the Top 10 in Total Day and Prime Time
household ratings. Crown Media also operates a second 24-hour
linear channel, Hallmark Movie Channel. Through its subsidiary,
Crown Media Distribution, LLC, Crown also distributes titles from its
award-winning collection of movies, miniseries and films for
exhibition in a variety of television media including broadcast, cable,
Video-on-Demand and High Definition Television.
Source: Nielsen Media Research