[10/02/06 - 12:00 AM]
Fast Facts for Sunday, October 1, 2006 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Fast Facts for Sunday, October 1, 2006 (Based on Fast Affiliate Ratings)

For the Second Straight Week, ABC is the No. 1 Net on Sunday in Adults 18-49

�Desperate Housewives� is Sunday�s Top TV Show for the Second Week in a Row, As ABC Airs the Top 3 Entertainment Shows on the Evening in Adults 18-49

ABC�s �America�s Funniest Home Videos� Opens its 17th Season with its Best Season Premiere Numbers in 4 Years Among Viewers and Young Adults

�Extreme Makeover: Home Edition� Wins at 8pm in Viewers and Adults 18-49

�Desperate Housewives� Wins the 9 O�clock Hour, Beating NBC�s Sunday Night Football in Viewers and Across the Adult Demographics

Showing Strong Retention of its Week-Earlier Series Debut Audience, ABC�s �Brothers & Sisters� Tops CBS� �Without a Trace� in Each of the Adult Demos

Sunday Primetime (7:00-11:00 p.m.)

For the second straight week, ABC qualified as the No. 1 network on Sunday in Adults 18-49 (5.6/14), outpacing NBC�s coverage of NFL Sunday Night Football (4.9/13 � preliminary 7:00-11:00 p.m. time period based �fast affiliate� averages for NBC). Also of note, ABC also overcame CBS on the night, even though that network enjoyed a high-rated NFL overrun during the opening hour of prime, which greatly boosted its averages on the evening.

� ABC�s �Desperate Housewives� was again the No. 1 TV program on Sunday in Total Viewers and Adults 18-49. For the second consecutive week, ABC aired the Top 3 entertainment TV shows on Sunday in the key Adult 18-49 sales demographic, with �Desperate Housewives,� �Extreme Makeover: Home Edition� and �Brothers & Sisters.�

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

Opposite CBS� NFL overrun and NBC�s pre-game NFL coverage, the 17th season premiere of ABC�s �America�s Funniest Home Videos� drew 9.2 million viewers and a 2.7 rating, 8 share among Adults 18-49, beating its entertainment competition in the hour on Fox. The venerable ABC video clip show delivered enormous build throughout its telecast, jumping by 3.0 million viewers (7.7 million to 10.7 million) and by 62% in Adults 18-49 (2.1/6 to 3.4/10) from its first half-hour to its second half-hour.

� In its 17th season opener, �America�s Funniest Home Videos� posted its strongest season premiere numbers among viewers and young adults in 4 years � since 9/27/02, when it still aired on Friday night.

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

�Extreme Makeover: Home Edition� won its hour in Total Viewers (14.7 million) and Adults 18-49 (5.7/15). �Home Edition� outran its unscripted competition in the hour, CBS� �Amazing Race,� by 1.4 million viewers and by 50% in Adults 18-49 (CBS 8:00-9:00 p.m. average = 13.3 million & 3.8/10)

�Desperate Housewives� (9:00-10:00 p.m.)

Sunday�s No. 1 TV show for the second week in a row with Total Viewers (21.2 million) and Adults 18-49 (8.5/19), ABC�s �Desperate Housewives� overshadowed its competition in the 9 o�clock hour, beating CBS� �Cold Case� and NBC�s �Sunday Night Football� by wide margins on both measures. �Desperate Housewives� was also dominant in the hour and ranked as the top-rated television program of the evening among Adults 18-34 (7.3/19) and Adults 25-54 (9.7/20).

�Brothers & Sisters� (10:00-11:00 p.m.)

With strong retention of its week earlier series debut numbers and similar lead-in retention, ABC�s �Brothers & Sisters� continued to beat its CBS drama competition in the 10 o�clock hour across the key Adult demos. ABC�s �Brothers & Sisters� defeated CBS� �Without a Trace� by 54% in Adults 18-34 (4.3/12 vs. 2.8/8), by 28% in Adults 18-49 (5.5/14 vs. 4.3/11) and by 16% in Adults 25-54 (6.4/15 vs. 5.5/13).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 10/1/06

  [october 2006]  


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