QUICK TAKE FOR TUESDAY, OCTOBER 3, 2006 (BASED ON FAST AFFILIATE RATINGS)
ABC Wins Tuesday Night in Total Viewers and Adults 18-49
Through the First Three Weeks This Season, ABC's Tuesday Delivery Jumps by 33% Among Total Viewers and by 30% Among Adults 18-49
ABC's "Dancing With the Stars" is Again Tuesday's Most-Watched TV Show, Also Ranking as the Night's No. 1 Show in Adults 18-49 and Across the Women Demos
"DWTS" Delivers Increases in Total Viewers and Key Men Demographics
"Help Me" Delivers Solid Retention of its Week-Earlier Debut in Total Viewers And Adults 18-49, While Growing its Audience Among Men 18-49 and Teens 12-17
ABC's "Boston Legal" Beats CBS' "Smith" in the 10 O'clock Hour, Up Week-to-Week in Viewers and Young Adults and Hitting its Top Men 18-34 Number in 8 Months
Tuesday Night (8:00-11:00 p.m.)
ABC won Tuesday night in Total Viewers (14.4 million) and Adults 18-49 (4.1/11). ABC has been the most-watched network on all 3 Tuesdays this season and ranked as the No. 1 net in Adults 18-49 on 2 of 3 Tuesdays.
* Through the first three weeks this season, ABC was up sharply on Tuesday night in viewers and young adults. Compared to the same nights last year, ABC's Tuesday delivery this season has jumped by 33% in Total Viewers (14.9 million vs. 11.2 million) and by 30% in Adults 18-49 (4.3/11 vs. 3.3/9).
"Dancing with the Stars" (8:00-9:30 p.m.)
Tuesday's most-watched television show for the fourth straight week and also the top-rated show of the night in Adults 18-49 (tie), ABC's "Dancing with the Stars" continued to lead its time period on both counts. From 8:00-9:30 p.m., ABC's "DWTS" outpaced second-place CBS by 25% in Total Viewers (18.3 million vs. 14.6 million) and by 30% in Adults 18-49 (5.2/14 vs. 4.0/11). In addition to ranking as the top show of the night in Total Viewers and Adults 18-49, the ABC unscripted program was the night's No. 1 program across the women demos: W18-34 (5.7/16), W18-49 (7.1/18) and W25-54 (8.7/20).
* "Dancing with the Stars" increased its overall audience week to week (18.3 million vs. 17.9 million) and also posted gains in key men demographics: M18-49 (3.2/10 vs. 3.0/9) and M25-54 (3.7/10 vs. 3.5/9).
"Help Me Help You" (9:30-10:01 p.m.)
ABC's "Help Me Help You" continued to receive strong sampling and delivered solid retention of its series debut, holding on to 90% of its week ago Total Viewers (10.4 million vs. 11.5 million) and 89% of its Adults 18-49 (3.1/8 vs. 3.5/9). "Help Me Help You" took second place in its time period among Women 18-34 (3.2/9) and Women 25-54 (5.2/11).
* "Help Me Help You" grew from its week-earlier series debut by 11% in Men 18-49 (2.0/5 vs. 1.8/5) and by 50% in Teens 12-17 (1.5/5 vs. 1.0/3).
"Boston Legal" (10:00-11:00 p.m.)
ABC's "Boston Legal" topped CBS' competing drama, "Smith," in the 10 o'clock hour among Total Viewers (10.6 million vs. 8.4 million) and Adults 18-49 (2.9/8 vs. 2.8/8). It was the third straight week that the ABC drama has drawn a larger audience than the CBS drama.
* "Boston Legal" posted increases from the prior week in Total Viewers (10.6 million vs. 9.9 million) and Adults 18-49 (2.9/8 vs. 2.8/8). The ABC legal delivered a season high among Men 18-34 (2.0/6), the series' strongest delivery in the demo in nearly 8 months - since 2/7/06.
Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 10/3/06