or


[10/04/06 - 11:43 AM]
Since Its Debut, the CW Posts Double-Digit Increases Over WB in Key Demos "Gilmore Girls" Ranks Third in Adults 18-34 and Women 18-34 Versus Tough Competition from "House" and "Dancing with the Stars"
The CW spins the numbers for the week of September 25-October 1.

[via press release from The CW]

SINCE ITS DEBUT, THE CW POSTS DOUBLE-DIGIT INCREASES OVER WB IN KEY DEMOS

"Gilmore Girls" Ranks Third in Adults 18-34 and Women 18-34 Versus Tough Competition from "House" and "Dancing With The Stars"

"America's Next Top Model" Wins Its Time Period In Adults 18-34 And Women 18-34

"One Tree Hill" Retains More Audience in Adults 18-34 and Women 18-34 Than Any Series to Premiere After "America's Next Top Model"

"Smallville" and "Supernatural" Off to Strong Starts in CW Debut

October 3, 2006 (Burbank, CA) - The CW Network is delivering dramatic double-digit growth with regularly scheduled programming compared to The WB a year ago in the network's target demos of adults 18-34 (21%, 1.7/6 v. 1.4/4) and women 18-34 (29%, 2.2/7 v. 1.7/5), as well as viewers (13%, 3.6mil v. 3.2mil), adults 18-49 (15%, 1.5/4 v. 1.3/4) and women 18-49 (12%, 1.9/5 v. 1.7/4), from the network's debut on Wednesday, Sept. 20 through Sunday, Oct 1. The CW mirrors The WB's scheduling model with 6 nights and 13 hours of primetime programming.

Through the CW's launch, which concludes tonight with "Veronica Mars," series formerly on UPN have moved to a new local station in more than two-thirds of the U.S., while series formerly on The WB have transitioned to new stations in nearly one-third of the U.S.

Tuesday 9/26/06

Returning for its seventh season, "Gilmore Girls" made its CW debut ranking third in the network's target demos of adults 18-34 (2.2/7) and women 18-34 (3.5/10) in the highly competitive 8-9:00PM time period, which included "House" and "Dancing With The Stars."

"Gilmore Girls" grew in the second half hour in key demos and viewers, increasing 15% in adults 18-34, 9% in women 18-34 and adding nearly 600,000 viewers at 8:30PM.

Wednesday 9/27/06

"America's Next Top Model" opened The CW's Wednesday in winning fashion, ranking first in its target demos of women 18-34 (4.0/12) and adults 18-34 (2.8/9-tie), versus tough reality competition from "Dancing With The Stars" and "Biggest Loser."

In week two, "America's Next Top Model" posted gains over the year ago telecast (9/28/05) in all key demos, including 12% in adults 18-34, 5% in women 18-34, 14% in adults 18-49 (2.4/7), 13% in women 18-49 (3.5/9) and 2% in viewers (4.7million).

The "One Tree Hill" premiere retained more of its "Top Model" lead-in among adults 18-34 (2.2/7, 75%) and women 18-34 (70%) than any show to debut after "Top Model."

The CW's new Wednesday line-up marks an improvement over either UPN or The WB on the same night a year ago (9/28/05) in all key demos. Compared to The WB's Wednesday, The CW was up 167% in adults 18-34, 162% in women 18-34, 150% in adults 18-49 and 155% in women 18-49. Versus UPN's year ago Wednesday, The CW improved 9% in adults 18-34, 6% in women 18-34, 11% in adults 18-49 and 12% in women 18-49.

Thursday 9/28/06

The CW Thursday line-up of "Smallville" and "Supernatural" debuted in stronger form in key demos than when the two were first paired together on the WB on March 30, 2006, improving by 10% in adults 18-34 (2.2/6), 14% in men 18-34 (2.4/8), 14% in adults 18-49 (2.0/5), and 100,000 viewers (4.4million). This also matches the best performance of the "Smallville," "Supernatural" pairing on The WB last year (4/20/06) in adults 18-34, women 18-34 (2.0/5) and men 18-34.

Considering the incredibly tougher competition this year on Thursday, The CW equaled the year ago night on The WB and up 22% over UPN a year ago in adults 18-34.

The "Smallville" premiere kicked off Thursday to this week's "America's Next Top Model." In relation to Wednesday's episode of "Top Model," "Smallville" garnered a larger audience (5.0million vs. 4.7million) and was within 0.3 tenths in adults 18-34 (2.5/8 vs. 2.8/9).

"Supernatural" out-performed last year's premiere of "Everwood" Thursday at 9PM on The WB by 46% in adults 18-34 (1.9/5), 111% in men 18-34 (1.9/6), 19% in women 18-34 (1.9/4), 31% in adults 18-49 (1.7/4), 60% in men 18-49 (1.6/4) and 11% in viewers (3.9mil).

For the night, The CW's Thursday line-up beat Fox in adults 18-34, men 18-34, adults 18-49 and men 18-49 (1.9/5).

Friday 9/29/06

"Friday Night SmackDown" once again gave The CW a second place finish for the night in the target demo of men 18-34 (1.7/8) and men 18-49 (1.8/7-tie). "SmackDown" also beat Fox in adults 18-34 (1.4/6), adults 18-49 (1.4/5) and viewers (4.0mil).

Compared to its performance on UPN a year ago (9/30/05), "SmackDown" on The CW improved by 6% in men 18-34, 8% in adults 18-49, 6% in men 18-49 and more than 100,000 viewers. "SmackDown" matched the same night last year in adults 18-34.

"SmackDown" continues to post dramatic increases over the WB's line-up of original comedies on the same night a year ago, with increases of 27% in adults 18-34, 113% in men 18-34, 27% in adults 18-49, 157% in men 18-49 and more than 1.5 million viewers.

"SmackDown" built over its CW premiere last week in viewers (8%), adults 18-49 (8%) and men 18-49 (13%) and matched last week in adults 18-34.

Source: NTI, STD: 9/20/06-10/1/06 v. 9/26/05-10/2/05 (regularly scheduled programming)





  [october 2006]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (VH1)
· BIGGEST LOSER, THE (USA)
· DANCING WITH THE STARS (ABC)
· EVERWOOD (WB)
· GILMORE GIRLS (CW)
· HOUSE (FOX)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VERONICA MARS (HULU)
· WWE SMACKDOWN (FOX)





most recent ratings | view all posts
[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

[03/11/24 - 11:52 AM]
"Rock the Block" Season Premiere Delivers Triple-Digit Ratings Gains for HGTV on Monday, March 4
The episode, which attracted 3.9 million total viewers, posted an impressive 104 percent lift from the prior six-week average and a 66 percent increase over year-ago levels.

[03/08/24 - 01:32 PM]
ABC News' Special Coverage of the 2024 State of the Union Address and Super Tuesday Wins in Total Viewers Among All Broadcast Television
ABC News' coverage of the State of the Union address was up +14% from the prior year in Total Viewers.

[03/07/24 - 08:00 AM]
"BMF" Season Three Premiere Delivers 5.1 Million Multiplatform Viewers for Starz
The third season, which premiered on Friday, March 1, achieved a series high growing season over season by 25%.

[03/06/24 - 02:30 PM]
"Tamron Hall" Hits 4-Week High in Households and Total Viewers
During the week of February 19, "Tamron Hall" improved week to week in Households (+6% - 0.68 vs. 0.64), Total Viewers (+9% - 1.008 million vs. 928,000) and Women 25-54 (+1% - 141,000 vs. 139,000).

[03/06/24 - 09:00 AM]
FX's "Shogun" Premiere Breaks Records with 9 Million Views Globally on Hulu and Disney+
Domestically, "Shogun" is the No. 1 FX premiere on Hulu, just ahead of "The Bear" Season 2, aided by viewership from Hulu on Disney+.

[03/05/24 - 04:30 PM]
ABC's "Abbott Elementary" Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
"Abbott Elementary" also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).

[03/05/24 - 03:31 PM]
ABC's "The Bachelor" Hits Its Strongest Multiplatform Telecast in Nearly 2 Years
"The Bachelor" tripled its initial Live+Same Day rating among Adults 18-49, skyrocketing by +197% after just three days of multiplatform viewing (0.62 rating to 1.84 rating).

[03/05/24 - 09:14 AM]
Netflix Top 10 Week of Feb. 26: "Avatar: The Last Airbender" Holds Onto #1; "Code 8: Part II" Debuts on Top
Cupid kept his hold on the English TV List, with Season 6 of fan-favorite dating experiment "Love Is Blind" claiming #2 (5.1M views) and "One Day," the limited series adapted from David Nicholls' beloved romance novel, taking #3 (4.8M views).

[03/05/24 - 09:09 AM]
CBS Wins Monday Night For Fourth Consecutive Week with #1 Show of the Night, "NCIS"
"NCIS" averaged 6.81 million viewers, retaining nearly 100% of its week ago average.