or


[10/10/06 - 04:35 PM]
Quick Take for Monday, October 9, 2006 - Final Ratings
ABC spins the numbers for Monday, October 9.

[via press release from ABC]

QUICK TAKE FOR MONDAY, OCTOBER 9, 2006 - FINAL RATINGS

ABC Draws its Largest Monday Audience with Regular Programming Since Early-May and Hits Season Highs on the Night Across the Key Women Demos

ABC's "Wife Swap" Hits Season Highs at 8pm in Total Viewers and Adults 18-49

From 9-10pm, "The Bachelor: Rome" Grows from its Season Premiere By 10% in Viewers and by 11% in Adults 18-49 in the Hour the Prior Week

Retaining Nearly All of its Young Adult Lead-in and Building in Key Women, ABC's "What About Brian" Tops NBC's "Studio 60" by Wide Margins in the Women Demos

Monday Night (8:00-11:00 p.m.)

With "Wife Swap" leading into "The Bachelor: Rome," followed by the second season premiere of "What About Brian" at 10:00 p.m., ABC produced its largest Monday night audience (7.5 million) with regular programming since early May - since 5/1/06. ABC hit Monday season highs in each of the women demographics.

* ABC was up over the same night last year by +20% in Women 18-34 (4.2/11 vs. 3.5/10), by +13% in Women 18-49 (4.5/11 vs. 4.0/10) and by +9% in Women 25-54 (4.9/11 vs. 4.5/10), a night which included a Monday Night Football game (Pitts-San Diego) and an episode of "Wife Swap."

"Wife Swap" (8:00-9:00 p.m.)

"Wife Swap" gave ABC a solid start from 8:00-9:00 p.m., taking second place in the hour among Women 18-34 (3.8/11) and Women 18-49 (4.4/11).

* "Wife Swap" delivered a season high in the 8 o'clock hour among Total Viewers (7.6 million) and Adults 18-49 (3.2/9).

"The Bachelor: Rome" (9:00-10:00 p.m.)

From 9:00-10:00 p.m. "The Bachelor" built on its lead-in and grew by 1 million viewers and by 14% in Adults 18-49 from start to finish. "The Bachelor: Rome" took second place in its time period with its core audience of Women 18-34 (4.3/11), beating CBS' comedies by 16% ("Two and a Half Men"/"Old Christine" - 3.7/10).

* ABC's "The Bachelor: Rome" was up from its week-ago season premiere delivery in the hour by 10% in Total Viewers (7.9 million vs. 7.2 million) and by 11% in Adults 18-49 (3.1/7 vs. 2.8/7).

"What About Brian" (10:00-11:00 p.m.)

In its season premiere, ABC's "What About Brian" retained an impressive 97% of its Adult 18-49 lead-in from "The Bachelor" (3.0/8 vs. 3.1/7) and built on its lead with Adults 18-34 (3.0/8 vs. 2.9/8). "What About Brian" also built on "The Bachelor" lead-in among Women 18-34 (4.5/12 vs. 4.3/11) and Women 18-49 (4.7/11 vs. 4.6/11). "What About Brian" took second place during the 10 o'clock hour in each of the women demographics, beating NBC's "Studio 60" by solid margins: W18-34 +36% (4.5/12 vs. 3.3/9), W18-49 +18% (4.7/11 vs. 4.0/10) and W25-54 +11% (5.1/11 vs. 4.6/10).

* "What About Brian" attracted its second-largest audience ever on Monday night (7.0 million), behind only and just shy of its premiere in the time period last April (7.1 million on 4/17/06). It delivered series-best numbers on the night with W18-34, W18-49 (tie) and W25-54.

Source: Nielsen Media Research (Preliminary, Live+SD), 10/9/06.





  [october 2006]  
S
M
T
W
T
F
S


· BACHELOR, THE (ABC)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· STUDIO 60 ON THE SUNSET STRIP (NBC)
· TWO AND A HALF MEN (CBS)
· WHAT ABOUT BRIAN (ABC)
· WIFE SWAP (ABC)





most recent ratings | view all posts
[06/26/17 - 08:41 AM]
Sunday's Broadcast Ratings: Game Show Lineup Puts ABC on Top
The Alphabet's "Celebrity Family Feud" tops the night among adults 18-49.

[06/25/17 - 10:55 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC, FOX
A rebroadcast of "48 Hours" on the Eye leads the night in both categories.

[06/24/17 - 08:25 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Second Straight Week
"Dateline NBC" and a rebroadcast of "America's Got Talent" put the Peacock on top.

[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.