[10/11/06 - 12:37 PM]
Quick Take for Tuesday, October 10, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Tuesday, October 10.

[via press release from ABC]

Quick Take for Tuesday, October 10, 2006 (Based on Fast Affiliate Ratings)

ABC Dominates Tuesday, Leading the Night for the Fifth Week in a Row Among Viewers and for the 4th time in 5 Weeks Among Adults 18-49

ABC Sees Big Gains on Tuesday in Viewers and Young Adults Over Last Year

Growing Week to Week, ABC�s �Dancing with the Stars� is Tuesday�s No. 1 TV Program in Total Viewers, Adults 18-49 and Adults 18-34

�Help Me Help You� Retains All of its Week-Ago Viewers and Young Adults, While Growing its Audience with Women 18-49 and Women 25-54

ABC�s �Boston Legal� Takes Second During the 10 O�clock Hour in Viewers And Garners its Best Women 18-49 and Women 25-54 Numbers Since Premiere

Tuesday Night (8:00-11:00 p.m.)

ABC posted a dominant victory on Tuesday night, beating its nearest competition (CBS) by 2.2 million viewers (15.1 million vs. 12.9 million) and by 19% in Adults 18-49 (4.3/11 vs. 3.6/9). ABC has been the most-watched network on Tuesdays for 5 straight weeks and the top-rated in Adults 18-49 on 4 of the past 5.

� ABC was up 5% in Total Viewers and 5% in Adults 18-49 from the prior week (14.4 million & 4.1/11 on 10/3/06), with its best numbers since the first Tuesday of the season (9/19/06).

� Through the first four weeks this season, ABC is up nicely on Tuesday night in viewers and young adults. Versus the same nights last year, ABC�s Tuesday numbers have jumped by 32% in Total Viewers (14.9 million vs. 11.3 million) and by 26% in Adults 18-49 (4.3/11 vs. 3.4/9).

�Dancing with the Stars� (8:00-9:30 p.m.)

Tuesday's most-watched television show for 5 weeks in a row, ABC's �Dancing with the Stars� continued to win its time period in viewers and young adults. In its time period, ABC�s �DWTS� outpaced second-place CBS by 23% in Total Viewers (20.0 million vs. 14.6 million) and by 51% in Adults 18-49 (5.6/15 vs. 3.7/10). In addition to ranking as the most-watched TV program on Tuesday, the ABC unscripted program was also the night�s No. 1 program in Adults 18-49 (5.6/15) and Adults 18-34 (4.0/12).

� �DWTS� generated ABC�s largest non-sports audience in the time period in nearly 6 years and its top Adult 18-49 number in almost 3 years � since 11/14/00 and 11/4/03, respectively.

� �Dancing with the Stars� was up by 9% in Total Viewers and by 8% in Adults 18-49 from the prior week (18.4 million & 5.2/14 on 10/3/06). Among Women 18-49 (8.1/20) and Women 25-54 (9.9/22), �DWTS� posted its third-highest ratings ever, behind only the two previous season finales for the series.

�Help Me Help You� (9:30-10:00 p.m.)

ABC�s �Help Me Help You� earned second place in its time period among Women 18-49 (4.5/11) and Women 18-34 (3.1/9).

� �Help Me Help You� retained all of its Total Viewers (10.3 million) and Adult 18-49 audience (3.1/8) from the prior week, while growing among Women 18-49 (4.5/11 vs. 4.0/10) and Women 25-54 (5.4/12 vs. 5.0/11).

�Boston Legal� (10:00-11:00 p.m.)

ABC's �Boston Legal� took second place during the 10 o�clock hour among Viewers (10.1 million), Women 18-49 (3.8/10) and Women 25-54 (4.9/12).

� �Boston Legal� garnered its best numbers since its season premiere among Women 18-49 and Women 25-54 � since 9/19/06.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 10/10/06

  [october 2006]  


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