Quick Take for Wednesday, October 11, 2006 (Based on Fast Affiliate Ratings)
ABC Wins its Second Straight Wednesday Among Young Adults
ABC Airs Wednesday�s Top TV Programs in Total Viewers and Adults 18-49
Building Viewer and Young Adult Audience for the Third Straight Week, �DWTS the Results Show� Dominates its Hour and Hits Series Highs in Viewers and Young Adults
For the Second Week in a Row, ABC�s �Lost� is Wednesday�s No. 1 TV
Program in Adults 25-54, Adults 18-49, Adults 18-34 and Among Teens 12-17
ABC�s �The Nine� Takes Second to CBS� Time Period Veteran �C.S.I.: NY� at 10pm
Wednesday Night (8:00-11:00 p.m.)
ABC turned in its second straight Wednesday night victory in Adults 18-49 (4.8/13) and Adults 18-34 (3.6/11).
�Dancing with the Stars the Results Show� (8:00-9:00 p.m.)
Building its Total Viewer and Adult 18-49 numbers for the third straight week, �Dancing with the Stars the Results Show� ranked No. 1 during Wednesday's 8 o'clock hour for the fifth week in a row. Singer Willa Ford was the next celebrity dancer to be eliminated from the contest. In the hour, �DWTS the Results Show� overshadowed second-place CBS' �Jericho� by 7.2 million viewers (18.1 million vs. 10.9 million) and by 44% in Adults 18-49 (4.6/13 vs. 3.2/9). Of note, NBC�s series debuts of �30 Rock� and �20 Good Years� placed a distant third in Nielsen measures (7.6 million & 2.7/8), losing viewers and young adults throughout the hour. ABC�s �DWTS the Results Show� stood as Wednesday�s most-watched television program.
� ABC�s �Dancing� results show delivered a series high in viewers and young adults, once again generating the Network�s largest non-sports audience in the time period since May 2005 and its top Adult 18-49 number since January 2006 � since 5/25/05 and 1/11/06, respectively.
�Lost� (9:00-10:00 p.m.)
The No. 1 TV program of the night in Adults 18-49 for the second week in a row, ABC's �Lost� won the 9 o�clock hour in Total Viewers (16.7 million) and Adults 18-49 (6.7/17). Among Adults 18-49, �Lost� (6.7/17) beat out second-place CBS� �Criminal Minds� by 52% (4.4/11) and third-place NBC�s �Biggest Loser� by 123% (3.0/8).
� �Lost� qualified as Wednesday�s No. 1 TV program across the key adult demos (AD18-34 � 5.6/16, AD18-49 � 6.7/17 and AD25-54 � 7.4/17) and among Teens 12-17 (4.2/14).
� Compared to where it ended last season, �Lost� was up in viewers and young adults (2006 May Sweep = 15.7 million viewers & 6.6/15 in Adults 18-49). In fact, excepting last week�s season opener and the season finale in May, �Lost� attracted its largest audience since February and its second-highest Adult 18-49 number since April � since 2/15/06 and 4/5/06, respectively.
�The Nine� (10:00-11:00 p.m.)
ABC's �The Nine� took second place during the 10 o�clock hour to CBS� time period veteran �C.S.I.: NY� among Total Viewers (8.4 million) and Adults 18-49 (3.2/9).
Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD) 10/11/06.