or


[10/17/06 - 03:29 PM]
Quick Take for Monday, October 16, 2006 - Final Ratings
ABC spins the numbers for Monday, October 16.

[via press release from ABC]

QUICK TAKE FOR MONDAY, OCTOBER 16, 2006 - FINAL RATINGS

ABC Marks its Strongest Monday of the Season in Total Viewers, Young Adults and Women, Winning the Evening with Women 18-34

ABC's "Wife Swap" Hits Season Highs at 8pm in Total Viewers and Adults 18-49

Hitting Season Highs, "The Bachelor: Rome" is up from the Prior Week By 10% among Total Viewers and by 6% among Adults 18-49

Achieving Monday Highs Across-the-Board, ABC's "What About Brian" Beats NBC's "Studio 60" in the Key Adult 18-49 Sales Demographic

Monday Night (8:00-11:00 p.m.)

With "Wife Swap" leading into "The Bachelor: Rome," followed by "What About Brian" at 10:00 p.m., ABC produced its largest Monday night audience (8.0 million) and top Adult 18-49 rating (3.3/8), with regular programming on the night, since early May - since 5/1/06. For the second straight week, ABC hit Monday season highs in each of the women demographics. ABC ranked as the No. 1 Network on Monday night among Women 18-34 (4.4/12).

* ABC surged from its delivery on the same night last year by +29% in Women 18-34 (4.4/12 vs. 3.4/10), by +20% in Women 18-49 (4.8/11 vs. 4.0/10) and by +18% in Women 25-54 (5.2/12 vs. 4.4/10), a night which included a Monday Night Football game (St. Louis at Indianapolis) and an episode of "Wife Swap."

"Wife Swap" (8:00-9:00 p.m.)

"Wife Swap" gave ABC a solid start from 8:00-9:00 p.m., taking second place in the hour among Adults 18-34 (2.9/9) and Adults 18-49 (3.3/9).

* "Wife Swap" delivered a season high in the 8 o'clock hour among Total Viewers (8.1 million) and across the adult demos: AD18-34 (2.9/9), AD18-49 (3.3/9) and AD25-54 (3.6/9).

"The Bachelor: Rome" (9:00-10:00 p.m.)

From 9:00-10:00 p.m. "The Bachelor" built on its lead-in and grew by 10% in Total Viewers and by 9% in Adults 18-49 from start to finish. "The Bachelor: Rome" took second place in its time period with its core audience of Women 18-34 (4.5/11), beating CBS' comedies by 13% ("Two and a Half Men"/"Old Christine" - 4.0/10).

* Hitting season highs, ABC's "The Bachelor: Rome" was from the prior week by 10% in Total Viewers (8.7 million vs. 7.9 million) and by 6% in Adults 18-49 (3.3/8 vs. 3.1/7).

"What About Brian" (10:00-11:00 p.m.)

ABC's "What About Brian" beat NBC's "Studio 60" during the 10 o'clock hour by 3% among Adults 18-49 (3.2/8 vs. 3.1/8) and by a more substantial 28% in Adults 18-34 (3.2/9 vs. 2.5/7). The new NBC drama sank to new lows in viewers and young adults.

* Growing from its week earlier season premiere, "What About Brian" achieved its largest-ever Monday audience (7.3 million), matched its high among Adults 18-49 (3.2/8) and hit a new Monday high with Adults 18-34 (3.2/9).

* ABC's "What About Brian" retained an impressive 97% of its Adult 18-49 lead-in from "The Bachelor" (3.2/8 vs. 3.3/8) and built on its lead-in by 10% in Adults 18-34 (3.2/9 vs. 2.9/7).

Source: Nielsen Media Research (Preliminary, Live+SD), 10/16/06.





  [october 2006]  
S
M
T
W
T
F
S


· BACHELOR, THE (ABC)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· STUDIO 60 ON THE SUNSET STRIP (NBC)
· TWO AND A HALF MEN (CBS)
· WHAT ABOUT BRIAN (ABC)
· WIFE SWAP (ABC)





most recent ratings | view all posts
[09/28/16 - 10:20 AM]
OWN Delivers Its Highest-Rated, Most-Watched and Highest-Ranked Quarter in Network History
OWN spins the numbers for the quarter to date.

[09/28/16 - 09:31 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "The Voice," "This Is Us"
The newcomer posts big gains from the Peacock's audience a year ago.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/22/16 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top, But Down
FOX's juggernaut is off nearly 37% from a year ago among adults 18-49.