or


[10/17/06 - 03:29 PM]
Quick Take for Monday, October 16, 2006 - Final Ratings
ABC spins the numbers for Monday, October 16.

[via press release from ABC]

QUICK TAKE FOR MONDAY, OCTOBER 16, 2006 - FINAL RATINGS

ABC Marks its Strongest Monday of the Season in Total Viewers, Young Adults and Women, Winning the Evening with Women 18-34

ABC's "Wife Swap" Hits Season Highs at 8pm in Total Viewers and Adults 18-49

Hitting Season Highs, "The Bachelor: Rome" is up from the Prior Week By 10% among Total Viewers and by 6% among Adults 18-49

Achieving Monday Highs Across-the-Board, ABC's "What About Brian" Beats NBC's "Studio 60" in the Key Adult 18-49 Sales Demographic

Monday Night (8:00-11:00 p.m.)

With "Wife Swap" leading into "The Bachelor: Rome," followed by "What About Brian" at 10:00 p.m., ABC produced its largest Monday night audience (8.0 million) and top Adult 18-49 rating (3.3/8), with regular programming on the night, since early May - since 5/1/06. For the second straight week, ABC hit Monday season highs in each of the women demographics. ABC ranked as the No. 1 Network on Monday night among Women 18-34 (4.4/12).

* ABC surged from its delivery on the same night last year by +29% in Women 18-34 (4.4/12 vs. 3.4/10), by +20% in Women 18-49 (4.8/11 vs. 4.0/10) and by +18% in Women 25-54 (5.2/12 vs. 4.4/10), a night which included a Monday Night Football game (St. Louis at Indianapolis) and an episode of "Wife Swap."

"Wife Swap" (8:00-9:00 p.m.)

"Wife Swap" gave ABC a solid start from 8:00-9:00 p.m., taking second place in the hour among Adults 18-34 (2.9/9) and Adults 18-49 (3.3/9).

* "Wife Swap" delivered a season high in the 8 o'clock hour among Total Viewers (8.1 million) and across the adult demos: AD18-34 (2.9/9), AD18-49 (3.3/9) and AD25-54 (3.6/9).

"The Bachelor: Rome" (9:00-10:00 p.m.)

From 9:00-10:00 p.m. "The Bachelor" built on its lead-in and grew by 10% in Total Viewers and by 9% in Adults 18-49 from start to finish. "The Bachelor: Rome" took second place in its time period with its core audience of Women 18-34 (4.5/11), beating CBS' comedies by 13% ("Two and a Half Men"/"Old Christine" - 4.0/10).

* Hitting season highs, ABC's "The Bachelor: Rome" was from the prior week by 10% in Total Viewers (8.7 million vs. 7.9 million) and by 6% in Adults 18-49 (3.3/8 vs. 3.1/7).

"What About Brian" (10:00-11:00 p.m.)

ABC's "What About Brian" beat NBC's "Studio 60" during the 10 o'clock hour by 3% among Adults 18-49 (3.2/8 vs. 3.1/8) and by a more substantial 28% in Adults 18-34 (3.2/9 vs. 2.5/7). The new NBC drama sank to new lows in viewers and young adults.

* Growing from its week earlier season premiere, "What About Brian" achieved its largest-ever Monday audience (7.3 million), matched its high among Adults 18-49 (3.2/8) and hit a new Monday high with Adults 18-34 (3.2/9).

* ABC's "What About Brian" retained an impressive 97% of its Adult 18-49 lead-in from "The Bachelor" (3.2/8 vs. 3.3/8) and built on its lead-in by 10% in Adults 18-34 (3.2/9 vs. 2.9/7).

Source: Nielsen Media Research (Preliminary, Live+SD), 10/16/06.





  [october 2006]  
S
M
T
W
T
F
S


· BACHELOR, THE (ABC)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· STUDIO 60 ON THE SUNSET STRIP (NBC)
· TWO AND A HALF MEN (CBS)
· WHAT ABOUT BRIAN (ABC)
· WIFE SWAP (ABC)





most recent ratings | view all posts
[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Puts CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[05/25/17 - 08:22 AM]
"Law & Order: SVU" Captures Its Highest 18-49 Rating Since Feb. 22, Ties for the 10-11 P.M. Win
NBC spins the numbers for Wednesday, May 24.

[05/25/17 - 08:21 AM]
"Dirty Dancing" Drives ABC to Its Most Watched Wednesday in Nearly 7 Months
ABC spins the numbers for Wednesday, May 24.

[05/25/17 - 07:55 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Record Sixth Consecutive Year as TV Season Ends
NBC further spins the numbers for the season to date.

[05/25/17 - 06:43 AM]
"Home Town" Delivers Standout Season One Ratings for HGTV
HGTV further spins the numbers for the series to date.

[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/23/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC Tops Demos, Snaps NBC Win Streak
The Peacock however wins the evening among total viewers.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.