or


[10/17/06 - 03:36 PM]
Since Launch, the CW Improves Over WB in Target Demos of Adults 18-34 and Women 18-34
The CW spins the numbers for the week of October 9-15.

[via press release from The CW]

SINCE LAUNCH, THE CW IMPROVES OVER WB IN TARGET DEMOS OF ADULTS 18-34 AND WOMEN 18-34

"Gilmore Girls," "Top Model" and "One Tree Hill" Reach New Season Highs

"Veronica Mars" And "One Tree Hill" Improve Over Year Ago

"Gilmore Girls" Ranks Second In Women 18-34, Behind "Dancing With The Stars"

"Top Model" Again Wins The Hour In Adults And Women 18-34

The CW's "Smallville" And "Supernatural" Post Week-To-Week Gains

Facing Tough Thursday Competition

October 17, 2006 (Burbank, CA) - Since its launch, The CW has improved over The WB through the first four weeks of the season in the network's target demo of adults 18-34 (1.8/5, +13%) and women 18-34 (2.2/6, +10%). The CW mirrors The WB's scheduling model with 6 nights and 13 hours of primetime programming.

This week, three of The CW's series, "Gilmore Girls" "America's Next Top Model," and "One Tree Hill" climbed to reach new ratings highs this season in key demos, and "Smallville" and "Supernatural" also built over last week's delivery. (see nightly highlights below)

Through the CW's launch, series formerly on UPN have moved to a new local station in more than two-thirds of the U.S., while series formerly on The WB have transitioned to new stations in nearly one-third of the U.S.

Tuesday 10/10/06

"Gilmore Girls" reached season highs in adults 18-34 (2.4/7), women 18-34 (3.9/11), adults 18-49 (2.1/6) and women 18-49 (3.2/8). Week to week, "Gilmore Girls" improved by 9% in adults 18-34, 15% in women 18-34, 11% in adults 18-49 and 10% in women 18-49.

"Gilmore Girls" ranked second in the hour with its target demo of women 18-34, behind only "Dancing With The Stars." "Gilmore Girls" was third from 8:00-9:00PM among adults 18-34 and women 18-49.

With "Gilmore Girls" as its lead-in, "Veronica Mars" scored impressive gains versus its year ago telecast on UPN (10/12/05) following "Top Model," up 15% in adults 18-34 (1.5/4), 28% in women 18-34 (2.3/6), 6% in women 18-49 (1.9/5).

Overall, The CW was second on the night in its target demo of women 18-34 (3.1/8).

Wednesday 10/11/06

"America's Next Top Model" delivered its season best performance in all key demos and viewers, including adults 18-34 (3.4/11), adults 18-49 (2.7/8), women 18-34 (5.1/15), women 18-49 (4.0/10) and viewers (5.5mil). "One Tree Hill" scored its best ratings of the season in its target demos of adults 18-34 (2.2/6) and women 18-34 (3.1/8).

Competitively, "Top Model" won the 8-9PM hour, beating all competition in The CW's target demos of adults 18-34 (3.4/11) and women 18-34 (5.1/15),. "Top Model" ranked second in the hour among women 18-49 (4.0/10).

"Top Model" gained over last week's episode by 6% in adults 18-34, 11% in women 18-34, 4% in adults 18-49, 8% in women 18-49 and 5% in viewers.

"One Tree Hill" posted week-to-week growth in adults 18-34 (10%), adults 18-49 (14%, 1.6/4), women 18-34 (11%), women 18-49 (17%, 2.1/5) and viewers (5%, 3.3mil).

With "Top Model" as its lead-in, "One Tree Hill" is up in all key categories versus its performance a year ago on The WB (10/12/05), including adults 18-34 (16%), women 18-34 (15%), adults 18-49 (14%), women 18-49 (5%) and viewers (5%).

"America's Next Top Model" and "One Tree Hill" combined to lift The CW to second on Wednesday night among adults 18-34 (2.8/8) and women 18-34 (4.1/11).

The CW's Wednesday line-up remains an improvement over both UPN and The WB on the same night a year ago (10/11/05) in all key demos. Compared to The WB's Wednesday, The CW is scoring increases of 75% in adults 18-34, 71% in women 18-34, 62% in adults 18-49 and 67% in women 18-49. Versus UPN's year ago Wednesday, The CW is up 27% in adults 18-34, 21% in women 18-34, 5% in adults 18-49 and 3% in women 18-49.

Thursday 10/12/06

Both of The CW's Thursday dramas, "Smallville" and "Supernatural," delivered week-to-week growth in viewers and key demos despite facing increasingly tougher competition.

Compared to last week, "Smallville" gained 9% in adults 18-34 (2.5/8), 5% in adults 18-49 (2.1/6), 28% in women 18-34 (2.3/7), 11% in women 18-49 (2.0/5) and 9% in viewers (4.9million). "Smallville" hit its season best performance in women 18-34.

"Supernatural" posted increases over last week of 7% in adults 18-49 (1.6/4), 12% in women 18-34 (1.9/5), 21% in women 18-49 (1.7/4) and 15% in viewers (3.8mil).

Source: NTI, Season to Date: 9/20/06-10/15/06 v. 9/21/05-10/16/05





  [october 2006]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (VH1)
· DANCING WITH THE STARS (ABC)
· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VERONICA MARS (HULU)





most recent ratings | view all posts
[05/07/25 - 08:45 AM]
CBS Tops Multiplatform Viewership in the First Full Season of Nielsen Data Release
In 35-day multiplatform viewership average per episode among all broadcast series, CBS has four of the top six new series.

[05/06/25 - 12:01 PM]
Netflix Top 10 Week of April 28: No Forecast Needed: "The Four Seasons" Debuts at No. 1
In English TV, "You" Season 5 continues to stalk the top of the charts (No. 2, 10.9 million views).

[05/06/25 - 09:00 AM]
ESPN's Presentation of Sunday's Preseason WNBA Matchup Between the Indiana Fever and the Brazilian National Team Averaged 1.3M Viewers
The telecast peaked at 1.6 million viewers, and was up 13% from last year's regular season average on ESPN.

[05/04/25 - 02:09 PM]
NBC and Peacock Deliver Most Watched "Run for the Roses" Since 1989, As Sovereignty Wins 151st Kentucky Derby
Viewership peaked at 21.8 million viewers from 7-7:15 p.m. ET, as Sovereignty ran to a 1 1/2-length victory over Journalism.

[05/01/25 - 08:47 AM]
ABC News Special "President Trump the First 100 Days: The Interview in the Oval Office" Is No. 1 Program Across All Broadcast and Cable in Primetime on Tuesday
The one-hour special won the 8:00-9:00 p.m. time slot on broadcast and cable in Total Viewers (3.959 million) and took the top spot in the hour with non-sports programming in Adults 25-54 (693,000) and Adults 18-49 (475,000).

[04/30/25 - 11:03 AM]
"American Idol" Rocks the House with More Back-to-Back Wins
"American Idol" rocked the house on Sunday night with its first live coast-to-coast telecast, earning 5.31 million Total Viewers in Live+Same Day ratings.

[04/29/25 - 03:05 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" improved on the previous week in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience since February and strongest performance in both key Adult demos since January.

[04/29/25 - 12:01 PM]
Netflix Top 10 Week of April 21: Goodbye, "You": Final Season Lands at No. 1
In English TV, "Ransom Canyon" lassoed another 9.4 million viewers, keeping it firmly planted in the No. 2 spot.

[04/29/25 - 10:31 AM]
ESPN's "Sunday Night Baseball" Averaged 1.68 Million Viewers for Philadelphia Phillies Extra-Innings Win Over Chicago Cubs
Said telecast was up 31% versus last year's comparable game (Cubs-Red Sox).

[04/29/25 - 10:00 AM]
"9-1-1" Shocker Scores Five-Month Multiplatform High in Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the April 17 episode scored 8.45 million Total Viewers and 1.74 rating among Adults 18-49.

[04/29/25 - 08:50 AM]
ESPN Platforms Averaging Largest NBA Playoffs Audience Ever Through 11 Games
The second weekend of the NBA Playoffs, Saturday, April 26, and Sunday, April 27, averaged 5,462,000 viewers on ESPN platforms, up four percent from last season.

[04/29/25 - 08:45 AM]
CBS to Hit a Record 17th Consecutive Season as the Most-Watched Network; With the Top Seven Primetime Shows
This breaks broadcast television's longest winning streak on record, also previously held by CBS, from 1955-1970.

[04/25/25 - 11:45 AM]
Food Network's "Tournament of Champions" Season Six Scores with Viewers
The season reached nearly 12 million P2+ cross-platform viewers and is on track to be Food Network's highest-rated series among P25-54 for the fifth year in a row, with ratings up +91% vs. prior six-week timeslot benchmarks.

[04/24/25 - 12:00 PM]
"Yellowjackets" Sets Record with Most Watched Season in Series History on Paramount+ with Showtime
The series is now the number two most-streamed global Showtime original ever, only behind "Dexter: Original Sin."

[04/22/25 - 02:33 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases on the previous week in Total Viewers and Adults 25-54, delivering its strongest news demo performance in 5 weeks.