USA Wrestles Its Way to #1 Entertainment Network
NEW YORK, Oct. 18 -- Led by the three hour special WWE:
RAW FAMILY REUNION USA ranked as the #1 entertainment network, In the third
week of 4Q06, with 0.5 million P18-34, 1.1 million P18-49, and 1.1 million
P25-54. In addition, USA ranked #1 outright among F18-49, with 0.6 million
viewers in that demo.
-- USA's WWE: RAW FAMILY REUNION special from 8p-11:06p on Monday averaged
2.6 million P18-49 and 2.3 million P25-54, the best P18-49 delivery in
the Monday 8p-11p time period since 10/03/05, the night of WWE's return
to USA. Among P25-54, this was USA's highest Monday prime performance
since 11/14/05 in that time period.
-- With a strong performance from the WWE: RAW FAMILY REUNION three-hour
special on Monday, USA was the #1 entertainment network in basic cable
prime on Monday among all key demos. USA topped the nearest competitive
entertainment network by 146% among P18-49 and by 80% among P25-54. In
addition, USA out-delivered Fox among P18-49 and P25-54 and ABC/Fox
among M18-49 in 8p-11p prime on Monday.
USA Network delivered more young viewers than it did during the same
week last year (10/10-10/16/05), up 1% among P18-34 and up 3% among M18-34
(Live+SD vs. pre-DVR data).
*Please note: all data is Live+SD unless otherwise noted.
USA NETWORK is cable television's leading provider of original series
and feature movies, sports and entertainment events, off-net television
shows, and blockbuster theatrical films. The #1 basic cable network across
the board in 3Q06, USA Network is seen in 90 million U.S. homes. The USA
Network Web site is located at http://www.usanetwork.com . Characters
USA Network is a program service of NBC Universal Cable a division of
NBC Universal, one of the world's leading media and entertainment companies
in the development, production, and marketing of entertainment, news, and
information to a global audience.
SOURCE USA Network