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[10/19/06 - 11:14 AM]
Quick Take for Wednesday, October 18, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, October 18.

[via press release from ABC]

Quick Take for Wednesday, October 18, 2006 (Based on Fast Affiliate Ratings)

ABC Wins its Third Consecutive Wednesday in Adults 18-49 And also Qualifies as the Most-Watched TV Network of the Night

ABC Airs Wednesday�s Top TV Shows in Viewers and Across the Adult Demos

Growing its Audience for the Fourth Week in a Row, �DWTS the Results Show� Leads its Hour and Continues to Hit Series Highs in Viewers and Young Adults

For the Third Straight Week, ABC�s �Lost� is Wednesday�s No. 1 TV Show in Adults 25-54, Adults 18-49, Adults 18-34 and Among Teens 12-17

ABC�s �The Nine� Holds its Overall Audience Week to Week and Grows in Adults 18-34, Beating NBC�s �Dateline� at 10pm in Viewers and Young Adults

Wednesday Night (8:00-11:00 p.m.)

ABC won its third straight Wednesday in the key Adult 18-49 sales demographic (4.9/13) and also stood as the most-watched TV network of the evening (14.6 million). Rounding out its top standings, ABC was also the No. 1 net on the night with Adults 18-34 (3.9/12) and Adults 25-54 (5.8/14).

� The Network was up week to week in Total Viewers (14.6 million vs. 14.5 million) and Adults 18-34 (3.9/12 vs. 3.7/11).

�Dancing with the Stars the Results Show� (8:00-9:00 p.m.)

Growing its Viewer and Adults 18-49 numbers for the fourth week in a row, ABC�s �Dancing with the Stars the Results Show� delivered the No. 1 position during Wednesday's 8 o'clock hour for the sixth straight week. From 8:00-9:00 p.m., �DWTS the Results Show� outpaced second-place CBS' �Jericho� by 8.4 million viewers (19.2 million vs. 10.8 million) and by 58% in Adults 18-49 (4.9/14 vs. 3.1/9). In the same hour, NBC�s second airings of �30 Rock� and �20 Good Years� declined from their week-ago premieres and continued to lose audience for NBC in the hour, as �20 Good Years� actually dropped into fifth place at 8:30 p.m. in viewers and young adults, behind CW�s �Top Model.� ABC�s �DWTS the Results Show� stood as Wednesday�s most-watched television program.

� ABC�s �Dancing� results program again achieved series highs in viewers and young adults, continuing to mark the Net�s largest non-sports audience in the time period since May 2005 and its top Adult 18-49 number since January 2006 � since 5/25/05 and 1/11/06, respectively.

�Lost� (9:00-10:00 p.m.)

The No. 1 TV program of the night in Adults 18-49 for the third straight week (on each of its telecasts this season), ABC's �Lost� towered over its nearest time period competition by 44% (6.5/16 vs. 4.5/11 � CBS� �Criminal Minds�).

� For the third week in a row, �Lost� qualified as Wednesday�s No. 1 TV program across the key adult demos (AD18-34 � 5.5/16, AD18-49 � 6.5/16 and AD25-54 � 7.4/16) and among Teens 12-17 (3.4/11).

� �Lost� was up from the prior week among Men 18-34 (4.9/15 vs. 4.7/14) and Women 25-54 (8.7/18 vs. 8.6/19)

�The Nine� (10:00-11:00 p.m.)

During the 10 o�clock hour, ABC's �The Nine� defeated NBC�s �Dateline� by more than 1 million viewers (8.6 million vs. 7.3 million) and by 23% in Adults 18-49 (3.2/9 vs. 2.6/7).

� �The Nine� held its Total Viewer and Adult 18-49 audience week to week and was up from the prior week among Adults 18-34 (2.6/8 vs. 2.1/6), Women 18-34 (3.4/10 vs. 2.9/8) and Men 18-34 (1.7/5 vs. 1.3/4).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD) 10/18/06.





  [october 2006]  
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· 20 GOOD YEARS (NBC)
· 30 ROCK (NBC)
· AMERICA'S NEXT TOP MODEL (VH1)
· CRIMINAL MINDS (CBS)
· DANCING WITH THE STARS (ABC)
· DATELINE NBC (NBC)
· JERICHO (CBS)
· LOST (ABC)
· NINE, THE (ABC)





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