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[10/20/06 - 11:45 AM]
Quick Take for Thursday, October 19, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, October 19.

[via press release from ABC]

Quick Take for Thursday, October 19, 2006 (Based on Fast Affiliate Ratings)

ABC Leads Thursday Evening for the 5th Consecutive Week In Adults 18-49, Outdelivering CBS by 7% in the Key Sales Demo

ABC�s �Grey�s Anatomy� is Thursday�s No. 1 TV Show in Viewers and Adults 18-49

ABC�s �Ugly Betty� Cuts into CBS� �Survivor� in Viewers and Young Adults, Retaining All of its Young Adult Audience Week to Week and Growing Among Men

ABC�s �Grey�s Anatomy� Draws More Viewers than �C.S.I.� for the 4th Time in 5 Weeks, Dominating the CBS Drama in Adults 18-49 for the 5th Week in a Row

ABC�s Freshman �Six Degrees� Tops CBS� �Shark� at 10pm in Adults 18-34 and Young Women, Growing its Audience Week to Week in Both Nielsen Measures

Thursday Night (8:00-11:00 p.m.)

For the fifth week in a row, ABC stood as Thursday�s No. 1 network in Adults 18-49, beating out second-place CBS by 7% (5.8/15 vs. 5.4/14). ABC also led the evening by wide margins among Adults 18-34 (5.3/15), across each of the key women demographics (W18-34 - 7.5/20, W18-49 - 8.2/20, & W25-54 � 8.9/19) and among Teens 12-17 (2.8/10).

� ABC is trending well ahead of its performance on Thursday night at the same point last year. ABC�s Thursday night delivery has jumped by 9.3 million viewers (15.9 million vs. 6.6 million) and by 195% in Adults 18-49 (6.2/16 vs. 2.1/6).

�Ugly Betty� (8:00-9:00 p.m.)

Continuing to take a bite out of CBS� �Survivor� in Thursday�s 8 o�clock hour, ABC�s �Ugly Betty� delivered a solid second, pacing well ahead of NBC�s comedies (�My Name is Earl�/�The Office�) in Total Viewers (+4.5 million - 13.1 million vs. 8.6 million) and Adults 18-49 (+13% - 4.3/12 vs. 3.8/10). �Survivor� tallied its worst-ever viewer and young adult numbers for a fall telecast of the CBS reality series (15.0 million & 5.3/14), and has now marked its three lowest fall deliveries ever during the last three weeks. For its fourth straight telecast (on each of the series� airings), ABC�s �Betty� won the Thursday 8 o�clock hour among Women 18-34, besting second-place �Survivor� by 21% (5.2/15 vs. 4.3/12). The ABC freshman series also held the No. 1 position in the time period with Women 18-49 for the 3rd time in 4 telecasts (6.1/16 � tied w/�Survivor�).

� �Ugly Betty� retained 100% of its week-ago audience among Adults 18-49 (4.3/12) and Adults 18-34 (3.6/11). Although it aired against post-season MLB baseball on Fox, �Ugly Betty� was up across the key men demographics over the prior week: M18-34 (2.0/7 vs. 1.9/6), M18-49 (2.5/7 vs. 2.3/7) and M25-54 (2.9/8 vs. 2.8/7).

� Delivering strong tune-in for ABC in the hour throughout its telecast, �Ugly Betty� gained 13% in viewers (12.3 million to 13.9 million) and 18% in Adults 18-49 (4.0/12 to 4.7/12) from its first half-hour to its second half-hour.

� Over the course of its four telecasts, �Ugly Betty� has improved the hour for ABC by 95% in Total Viewers (14.4 million vs. 7.4 million) and by 88% in Adults 18-49 (4.5/13 vs. 2.4/7) over the same nights last year.

�Grey�s Anatomy� (9:00-10:00 p.m.)

ABC's �Grey's Anatomy� attracted more viewers than �C.S.I.� for the third week in a row (4 of 5 weeks), beating the CBS drama by 1.6 million viewers (21.9 million vs. 20.2 million). Winning the time period by 40% in Adults 18-49 (9.5/23 vs. 6.8/18), �Grey�s� defeated �C.S.I.� for the fifth straight week in the key adult sales demographic. Based on the preliminary numbers, CBS� �C.S.I.� delivered its smallest audience for a regular original telecast of the series since October 2001 and lowest Adult 18-49 number since May 2004 � since 10/4/01 and 5/6/04. �Grey�s� was up week to week, delivering its best Adult 18-49 rating in 3 weeks (since 9/28/06). Despite facing Fox�s MLB playoff baseball, �Grey�s� delivered its best men numbers since its premiere in the time period on 9/21/06.

� In addition to qualifying as the No. 1 TV show on Thursday in Total Viewers for the third week in a row, it was also the highest-rated program of the evening for the 5th consecutive week with Adults 18-34 (8.9/24), Adults 18-49 (9.5/23) and Adults 25-54 (10.1/22).

�Six Degrees� (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's freshman �Six Degrees� continued to outperform its CBS freshman drama competition (�Shark�) among Adults 18-34 (3.4/10), as well as among Women 18-34 (4.9/14) and Women 18-49 (5.3/13). In fact, �Six Degrees� defeated �Shark� by 17% in Adults 18-34 (3.4/10 vs. 2.9/9).

� �Six Degrees� retained all of its Adult 18-49 audience week to week (3.7/10), while growing its delivery with Adults 18-34 (3.4/10 vs. 3.2/10) and Women 18-34 (4.9/14 vs. 4.3/12).

� On average, �Six Degrees� has improved ABC's numbers the hour by 63% in Total Viewers (9.8 million vs. 6.0 million) and by 105% in Adults 18-49 (4.1/11 vs. 2.0/5) over the same nights last season.

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD), 10/19/06





  [october 2006]  
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W
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· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SHARK (CBS)
· SIX DEGREES (ABC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





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