or


[10/24/06 - 02:57 PM]
Through Five Weeks, the CW Posts Gains Over Over WB in Adults and Women 18-34
The CW spins the numbers for the week of October 16-22.

[via press release from The CW]

THROUGH FIVE WEEKS, THE CW POSTS GAINS OVER OVER WB IN ADULTS AND WOMEN 18-34

Move To Monday Boosts The CW Comedy Block

The CW Climbs to Season's Best Tuesday and Friday in Key Demos

"Gilmore Girls" Ranks Second in Time Period in Women 18-34 Three Weeks in a Row

"Top Model" Places Second in Women 18-34 and Women 18-49, Behind Only ABC

"SmackDown" Leads The CW to Friday Victory in Men 18-34

October 24, 2006 (Burbank, CA) -- Through five weeks of the season, The CW Network is out-performing The WB through the same point last year with regularly scheduled programming in the network's target demos of adults 18-34 (1.7/5, +6%) and women 18-34 (2.2/7, +5%). The CW mirrors The WB's scheduling model with 6 nights and 13 hours of primetime programming.

Season to date, The CW matches UPN, which only programmed 10 hours of prime time, with regularly scheduled programming in all demos, including adults 18-34 and women 18-34.

Monday 10/16/06

The move to Monday has given a dramatic boost to all of The CW comedies compared to their last two telecasts on Sunday night, including:

"Everybody Hates Chris" is up 75% in adults 18-34 (1.4/4), 50% in women 18-34 (1.8/5), 44% in adults 18-49 (1.3/4), 23% in women 18-49 (1.6/4) and 26% in viewers (3.0mil).

"All of Us" improved 56% in adults 18-34 (1.4/4), 36% in women 18-34 (1.9/5), 30% in adults 18-49 (1.3/3), 31% in women 18-49 (1.7/4) and 20% in viewers (2.8mil).

"Girlfriends" is up 42% in adults 18-34 (1.7/4), 35% in women 18-34 (2.3/6), 15% in adults 18-49 (1.5/3), 24% in women 18-49 (2.1/5) and 8% in viewers (3.1mil).

And "The Game" improved 25% in adults 18-34 (1.5/4), 18% in women 18-34 (2.0/5), 8% in adults 18-49 (1.3/3) and 6% in women 18-49 (1.7/4).

The CW's Monday block of comedies also improved over the last original Monday of "7th Heaven" and "Runaway" (10/2/06), with growth of 15% in adults 18-34 (1.5/4), 5% in women 18-34 (2.0/5), 8% in adults 18-49 (1.3/3), 6% in women 18-49 (1.8/4).

Tuesday 10/17/06

With "Gilmore Girls" and "Veronica Mars," The CW scored its best Tuesday to date in adults 18-34 (2.1/6), and tied its best Tuesday in adults 18-49 (1.7/4) and women 18-49 (2.5/6).

For the third consecutive week, "Gilmore Girls" ranked second in the hour with its target demo of women 18-34 (3.8/10), behind only "Dancing With The Stars." "Gilmore Girls" was third from 8:00-9:00PM among women 18-49 (3.2/8).

"Gilmore Girls" scored its most watched episode (4.8mil) of the season and matched last week's season highs in adults 18-34 (2.4/7), adults 18-49 (2.1/5) and women 18-49 (3.2/8).

"Veronica Mars" improved week to week by 13% in adults 18-34 (1.7/5), 8% in adults 18-49 (1.4/3) and 5% in viewers (3.1mil).

With this week's gains, "Veronica Mars" matched its season best adults 18-34 (1.7/5) and adults 18-49 (1.4/3). This matches its second best rating in the show's history in adults 18-49.

Wednesday 10/18/06

"America's Next Top Model" ranked second in its time period among women 18-34 (4.4/13) and women 18-49 (3.7/10), behind only ABC.

Friday 10/20/06

"Friday Night SmackDown" climbed to its largest audience on The CW in adults 18-34 (1.6/6-tie), men 18-34 (2.0/9-tie), adults 18-49 (1.5/5), men 18-49 (2.1/7), teens (2.7/12) and viewers (4.7mil). "SmackDown" scored week-to-week gains of 7% in adults 18-34, 5% in men 18-34, 7% in adults 18-49, 17% in men 18-49, 80% in teens and 22% in viewers.

"SmackDown" won Friday for The CW among men 18-34 and teens, and ranked second among men 18-49.

Source: NTI, week of 10/16/06-10/22/06

Season to Date: 9/18/06-10/22/06 v. 9/19/05-10/23/05 (regularly scheduled programming)





  [october 2006]  
S
M
T
W
T
F
S


· ALL OF US (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· DANCING WITH THE STARS (ABC)
· EVERYBODY HATES CHRIS (CW)
· GAME, THE (BET)
· GILMORE GIRLS (NETFLIX)
· GIRLFRIENDS (CW)
· RUNAWAY (CW)
· SEVENTH HEAVEN (CW)
· VERONICA MARS (CW)
· WWE SMACKDOWN (USA)





most recent ratings | view all posts
[06/25/17 - 10:55 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC, FOX
A rebroadcast of "48 Hours" on the Eye leads the night in both categories.

[06/24/17 - 08:25 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Second Straight Week
"Dateline NBC" and a rebroadcast of "America's Got Talent" put the Peacock on top.

[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.