or


[10/24/06 - 02:57 PM]
Through Five Weeks, the CW Posts Gains Over Over WB in Adults and Women 18-34
The CW spins the numbers for the week of October 16-22.

[via press release from The CW]

THROUGH FIVE WEEKS, THE CW POSTS GAINS OVER OVER WB IN ADULTS AND WOMEN 18-34

Move To Monday Boosts The CW Comedy Block

The CW Climbs to Season's Best Tuesday and Friday in Key Demos

"Gilmore Girls" Ranks Second in Time Period in Women 18-34 Three Weeks in a Row

"Top Model" Places Second in Women 18-34 and Women 18-49, Behind Only ABC

"SmackDown" Leads The CW to Friday Victory in Men 18-34

October 24, 2006 (Burbank, CA) -- Through five weeks of the season, The CW Network is out-performing The WB through the same point last year with regularly scheduled programming in the network's target demos of adults 18-34 (1.7/5, +6%) and women 18-34 (2.2/7, +5%). The CW mirrors The WB's scheduling model with 6 nights and 13 hours of primetime programming.

Season to date, The CW matches UPN, which only programmed 10 hours of prime time, with regularly scheduled programming in all demos, including adults 18-34 and women 18-34.

Monday 10/16/06

The move to Monday has given a dramatic boost to all of The CW comedies compared to their last two telecasts on Sunday night, including:

"Everybody Hates Chris" is up 75% in adults 18-34 (1.4/4), 50% in women 18-34 (1.8/5), 44% in adults 18-49 (1.3/4), 23% in women 18-49 (1.6/4) and 26% in viewers (3.0mil).

"All of Us" improved 56% in adults 18-34 (1.4/4), 36% in women 18-34 (1.9/5), 30% in adults 18-49 (1.3/3), 31% in women 18-49 (1.7/4) and 20% in viewers (2.8mil).

"Girlfriends" is up 42% in adults 18-34 (1.7/4), 35% in women 18-34 (2.3/6), 15% in adults 18-49 (1.5/3), 24% in women 18-49 (2.1/5) and 8% in viewers (3.1mil).

And "The Game" improved 25% in adults 18-34 (1.5/4), 18% in women 18-34 (2.0/5), 8% in adults 18-49 (1.3/3) and 6% in women 18-49 (1.7/4).

The CW's Monday block of comedies also improved over the last original Monday of "7th Heaven" and "Runaway" (10/2/06), with growth of 15% in adults 18-34 (1.5/4), 5% in women 18-34 (2.0/5), 8% in adults 18-49 (1.3/3), 6% in women 18-49 (1.8/4).

Tuesday 10/17/06

With "Gilmore Girls" and "Veronica Mars," The CW scored its best Tuesday to date in adults 18-34 (2.1/6), and tied its best Tuesday in adults 18-49 (1.7/4) and women 18-49 (2.5/6).

For the third consecutive week, "Gilmore Girls" ranked second in the hour with its target demo of women 18-34 (3.8/10), behind only "Dancing With The Stars." "Gilmore Girls" was third from 8:00-9:00PM among women 18-49 (3.2/8).

"Gilmore Girls" scored its most watched episode (4.8mil) of the season and matched last week's season highs in adults 18-34 (2.4/7), adults 18-49 (2.1/5) and women 18-49 (3.2/8).

"Veronica Mars" improved week to week by 13% in adults 18-34 (1.7/5), 8% in adults 18-49 (1.4/3) and 5% in viewers (3.1mil).

With this week's gains, "Veronica Mars" matched its season best adults 18-34 (1.7/5) and adults 18-49 (1.4/3). This matches its second best rating in the show's history in adults 18-49.

Wednesday 10/18/06

"America's Next Top Model" ranked second in its time period among women 18-34 (4.4/13) and women 18-49 (3.7/10), behind only ABC.

Friday 10/20/06

"Friday Night SmackDown" climbed to its largest audience on The CW in adults 18-34 (1.6/6-tie), men 18-34 (2.0/9-tie), adults 18-49 (1.5/5), men 18-49 (2.1/7), teens (2.7/12) and viewers (4.7mil). "SmackDown" scored week-to-week gains of 7% in adults 18-34, 5% in men 18-34, 7% in adults 18-49, 17% in men 18-49, 80% in teens and 22% in viewers.

"SmackDown" won Friday for The CW among men 18-34 and teens, and ranked second among men 18-49.

Source: NTI, week of 10/16/06-10/22/06

Season to Date: 9/18/06-10/22/06 v. 9/19/05-10/23/05 (regularly scheduled programming)





  [october 2006]  
S
M
T
W
T
F
S


· ALL OF US (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· DANCING WITH THE STARS (ABC)
· EVERYBODY HATES CHRIS (CW)
· GAME, THE (BET)
· GILMORE GIRLS (CW)
· GIRLFRIENDS (CW)
· RUNAWAY (CW)
· SEVENTH HEAVEN (CW)
· VERONICA MARS (CW)
· WWE SMACKDOWN (SYFY)









most recent ratings | view all posts
[05/29/15 - 12:24 PM]
"The Tonight Show," "Late Night" Win May Sweep in 18-49 and Other Key Demos
NBC spins the late-night numbers for the May sweeps period.

[05/29/15 - 08:38 AM]
"500 Questions" Finale Is Up to Earn 2-Year Highs for ABC in Its Thursday Slot
ABC spins the numbers for Thursday, May 28.

[05/29/15 - 08:34 AM]
Thursday's Broadcast Ratings: FOX Tops Tight Demo Race
"Bones" and "Wayward Pines" help lead the network among adults 18-49.

[05/29/15 - 08:22 AM]
NBC Comes in #2 for the Night in the 18-49 Demo Against the Big 4 Networks
NBC spins the numbers for Thursday, May 28.

[05/29/15 - 07:57 AM]
ABC Grows by Double Digits to Its Best Late-Night Performance in 4 Weeks
ABC spins the late-night numbers for the week of May 18-22.

[05/28/15 - 03:07 PM]
NBA Western Conference Finals Game 5 Delivers Largest NBA Audience on ESPN Since 2012
ESPN further spins the numbers for Wednesday, May 27.

[05/28/15 - 10:19 AM]
The Return of WE tv's "Braxton Family Values" Delivers 1.8 Million Total Viewers and a Series High Among Adults and Women 25-54
WE tv further spins the numbers for Thursday, May 21.

[05/28/15 - 08:34 AM]
"iHeartRadio Country Festival 2015" Is #1 Outright in Men 18-34 for Its Final Half-Hour
NBC spins the numbers for Wednesday, May 27.

[05/28/15 - 08:28 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Tight Demo Race
The network's summer mainstay is up 25% from last week among adults 18-49.

[05/28/15 - 08:26 AM]
ABC's "500 Questions" Outdraws Fox's "MasterChef" for the 2nd Week in a Row
ABC spins the numbers for Wednesday, May 27.

[05/28/15 - 08:12 AM]
Western Conference Finals Game 5 is Highest-Rated NBA Game on ESPN Since 2012
ESPN spins the numbers for Wednesday, May 27.

[05/27/15 - 01:52 PM]
Turner Networks Sweep the Live + 7 Charts for the Week of May 4
Turner further spins the numbers for the week of May 4-10.

[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.