Quick Take for Thursday, October 26, 2006 (Based on Fast Affiliate Ratings)
Opposite Fox�s World Series Coverage, ABC Ranks as
Thursday�s No. 1 Non-Sports Net Among Young Adults
ABC�s �Ugly Betty� Wins the 8 O�clock Hour in Total Viewers and Adults 18-49
With its Third-Strongest Repeat Performance Ever, ABC�s �Grey�s Anatomy� is No. 1 In the 9 O�clock Hour in Adults 18-34 and Young Women Against the World Series
In the 10 O�clock Hour, a Second Repeat �Grey�s� Beats Replays of NBC�s
�ER� by 46% and CBS� �Shark� by 31% in the Key Adult 18-49 Sales Demo
Thursday Night (8:00-11:00 p.m.)
Opposite Fox�s World Series coverage, ABC qualified as the No. 1 non-sports network on Thursday�s in Adults 18-49 (4.1/11) and Adults 18-34 (3.6/11). ABC won the night, beating the Fox�s World Series coverage across the key women demographics (W18-34 � 5.4/15, W18-49 � 6.1/15, & W25-54 � 6.8/16) and among Teens 12-17 (2.3/8).
� ABC is up substantially over its Thursday performance at the same point last season. ABC�s Thursday night delivery has grown by 8.7 million viewers (15.2 million vs. 6.5 million) and by 181% in Adults 18-49 (5.9/15 vs. 2.1/6).
�Ugly Betty� (8:00-9:00 p.m.)
ABC�s �Ugly Betty� won Thursday�s 8 o�clock hour in Total Viewers (13.1 million) and Adults 18-49 (4.2/12), besting CBS� �Survivor� clip show (12.6 million & 4.1/11). For its fifth consecutive telecast (on each of the series� airings), ABC�s �Betty� won its time period among Women 18-34, dominating its nearest competition by 68% (6.1/16 vs. 3.1/9 � �Survivor�). �Ugly Betty� also marked its 4th time in its 5 airings to hold the No. 1 position with Women 18-49 (6.2/16). The ABC freshman series also led the hour by a wide margin among Adults 18-34 (+20% - 3.6/11 vs. 3.0/8 � Fox�s preliminary �fast affiliate� time period rating) and took first place with Teens 12-17 (2.5/8)
� Delivering strong tune-in for ABC in the hour throughout its telecast, �Ugly Betty� gained 1.5 million viewers (12.4 million to 13.9 million) and 15% in Adults 18-49 (3.9/11 to 4.5/12) from its first half-hour to its second half-hour.
� Over the course of its five telecasts, �Ugly Betty� has boosted the hour for ABC by 97% in Total Viewers (14.2 million vs. 7.2 million) and by 96% in Adults 18-49 (4.5/13 vs. 2.3/6) over the same nights last year.
�Grey�s Anatomy� (9:00-10:00 p.m.)
Against the World Series, ABC's repeat telecast of �Grey's Anatomy� built on its young adult lead-in to rank No. 1 in its time period among Adults 18-34 (4.1/12), Women 18-34 (6.1/16) and Women 18-49 (6.7/16). �Grey�s� delivered the series� third-strongest repeat performance ever among Total Viewers (12.2 million) and Adults 18-49 (4.5/11).
�Grey�s Anatomy� (10:00-11:00 p.m.)
A special second repeat episode of �Grey�s Anatomy� (3.8/10) beat its repeat drama competition in the 10 o�clock hour by wide margins in Adults 18-49, defeating NBC�s �ER� by 46% (2.6/7) and CBS� �Shark� by 31% (2.9/8). Outpacing the World Series, the replay �Grey�s Anatomy� won the time period across the women demographics: W18-34 (4.8/14), W18-49 (5.6/14) & W25-54 (6.1/14).
Source: Nielsen Media Research, NTI Fast Affiliate Ratings, Live+SD or Most Current), 10/26/06