[10/27/06 - 12:33 PM]
The CW Posts Week-To-Week Gains Against Thursday Competition, Including World Series
The CW spins the numbers for Thursday, October 26.

[via press release from The CW]


"Smallville" Hits New Season Highs in Men Demos; Matches Season Bests in Adult 18-34 and 18-49

"Smallville" Second Only to World Series in Time Period Among Men 18-34

"Supernatural" Improves Over "Everwood" A Year Ago in Adults and Men Demos

October 27, 2006 (Burbank, CA) - Against Game 4 of the World Series and a mix of original and repeat competition, The CW scored week-to-week gains on Thursday, including 6% in viewers (4.2mil), 12% in adults 18-49 (1.9/5), 9% in men 18-34 (2.4/7), 18% in men 18-49 (2.0/6) and 6% in women 18-49 (1.8/5), according to preliminary live plus same day Nielsen ratings for Thursday, Oct. 26.

Despite facing the World Series, "Smallville" hit new season highs in men 18-34 (3.0/10) and men 18-49 (2.5/7) and matches its season best in adults 18-34 (2.5/8) and 18-49 (2.2/6). Compared to last week, "Smallville" climbed 4% in adults 18-34, 10% in adults 18-49, 15% in men 18-34 and 19% in men 18-49.

"Smallville" ranked second in the hour among men 18-34, behind only Fox.

"Supernatural" matched its season bests in adults 18-49 (1.7/4) and women 18-49 (1.8/5), and held 90% of "Smallville's" women 18-34 (1.8/5 v. 2.0/6) audience and 100% of its women 18-49 (1.8/4 v. 1.8/5) audience.

Compared to "Everwood" in the time period a year ago (10/27/05), "Supernatural" scored gains of 21% in adults 18-34 (1.7/4), 31% in adults 18-49 (1.7/4), 113% in men 18-34 (1.7/5), and 114% in men 18-49 (1.5/4).

The CW's Thursday line-up of "Smallville" and "Supernatural" is delivering considerable increases over UPN's Thursday night from a year ago, with increases of 50% in adults 18-34 (2.1/6), 36% in adults 18-49 (1.9/5), 140% in men 18-34 (2.4/7), 100% in men 18-49 (2.0/6) and 25% in viewers (4.2mil).

Versus The WB a year ago (10/27/05), The CW's Thursday is an improvement of 14% in men 18-34 and 11% in men 18-49, equaling its performance in adults 18-49.

  [october 2006]  


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