[10/30/06 - 12:20 PM]
Fast Facts for Sunday, October 29, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Sunday, October 29.

[via press release from ABC]

Fast Facts for Sunday, October 29, 2006 (Based on Fast Affiliate Ratings)

Despite Facing CBS with its High-Rated NFL Overrun Fueling its Prime Lineup, ABC Wins Sunday in Viewers and Across Each of the Key Adult Demographics

For the Sixth Week in a Row, ABC Claims Sunday�s No. 1 TV Show in Viewers and Adults 18-49 and Airs the Top 3 Entertainment Series in the Key Sales Demographic

A Halloween Themed Installment of ABC�s �America�s Funniest Home Videos� Scores Against CBS� NFL Overrun, Attracting the Series� Biggest Audience in Nearly 2 Years

ABC�s �Extreme Makeover: Home Edition� is the Most-Watched Show from 8-9pm

With its Biggest Audience in 4 Weeks, ABC�s �Desperate Housewives� is also Up Week to Week Across the Adult Demos, Dominating NBC�s NFL Football

�Brothers & Sisters� Beats its CBS Drama Competition by 35% in Adults 18-49, While Growing its Audience from the Prior Week in Total Viewers and Adults 18-34

Sunday Primetime (7:00-11:00 p.m.)

Although it faced a high-rated NFL overrun on CBS during the opening hour of the night, ABC was the top draw on Sunday in Total Viewers (15.4 million) and Adults 18-49 (5.6/14). Based on the preliminary �fast affiliate ratings� ABC holds a 4-tenths of a rating point advantage over NFL football fueled NBC during Sunday�s prime in Adults 18-49 (5.2/13). ABC drew its largest Sunday audience in 5 weeks, since season premiere Sunday. ABC matched its strongest Adult 18-49 delivery since the opening Sunday of the season.

� ABC�s �Desperate Housewives� qualified as Sunday�s No. 1 TV program for the sixth consecutive week among Total Viewers and Adults 18-49. Also for the sixth week in a row, ABC delivered the Top 3 entertainment series on Sunday evening in the key Adult 18-49 sales demographic, with �Desperate Housewives,� �Extreme Makeover: Home Edition� and �Brothers & Sisters.�

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

Generating strong tune-in for ABC opposite CBS� high-rated NFL overrun during the 7 o�clock hour, a Halloween themed installment of ABC�s �America�s Funniest Home Videos� turned in impressive numbers. The venerable ABC video clip show drew an average audience of 12.0 million viewers and garnered a 3.5 rating, 10 share among Adults 18-49. Against stiff competition, �AFHV� gained audience throughout the opening hour on Sunday, growing by 2.6 million viewers (10.7 million to 13.3 million) and by 33% in Adults 18-49 (3.0/8 to 4.0/11) from start to finish.

� �America�s Funniest Home Videos� produced its most-watched telecast in almost 2 years and matched its top Adult 18-49 rating in more than 3-1/2 years � since 11/28/04 & 2/28/03, respectively.

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC�s �Extreme Makeover: Home Edition� was the most-watched show on television (15.8 million), leading CBS (13.0 million) and NBC (14.2 million) in the hour. In addition to winning among viewers, �Home Edition� also ranked No. 1 in its time period across the women demos (W18-34 � 5.3/14, W18-49 � 7.1/16 and W25-54 � 8.1/17), Teens 12-17 (3.8/11) and Kids 2-11 (3.9/13).

� ABC�s broad skewing �Home Edition� generated its biggest Total Viewer count and top rating among Kids 2-11 since its season premiere (on 9/24/06).

�Desperate Housewives� (9:00-10:00 p.m.)

Sunday�s No. 1 show in Total Viewers and Adults 18-49, ABC�s �Desperate Housewives� (21.1 million & 8.3/19) dominated its competition during the 9 o�clock hour, including NBC�s �Sunday Night Football� (16.0 million & 6.1/14 � preliminary �fast affiliate ratings�).

� �Desperate Housewives� attracted its largest audience (21.1 million) in 4 weeks and grew from the prior week across each of the key adult demographics: AD18-34 (6.5/17 vs. 6.4/17), AD18-49 (8.3/19 vs. 8.1/18) and AD25-54 (9.5/20 vs. 9.2/19).

�Brothers & Sisters� (10:00-11:00 p.m.)

ABC�s freshman �Brothers & Sisters� beat its CBS drama competition during the 10 o�clock hour by 35% among Adults 18-49 (5.0/13 vs. 3.7/10 � �Cold Case�/�Without a Trace�), and won the hour, ahead of NBC�s football coverage, across each of the women demographics: W18-34 (5.4/16), W18-49 (7.1/18) and W25-54 (8.1/19).

� �Brothers & Sisters� was up from the previous week in both Total Viewers (12.7 million vs. 11.9 million) and Adults 18-34 (3.9/11 vs. 3.4/10).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 10/29/06

  [october 2006]  


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