[10/31/06 - 05:13 PM]
Through Six Weeks, the CW Continues to Improve Over Over UPN and WB in Target Adults 18-34
The CW spins the numbers for the week of October 23-29.

[via press release from The CW]


The CW Posts Week to Week Gains on Tuesday, Wednesday and Thursday

"Gilmore Girls" Ranks Second in Time Period in Women 18-34 Four Weeks in a Row

"Veronica Mars" Climbs to New Season Highs in Adults 18-34 and 18-49

"Top Model" Ties for First in The Hour with Women 18-34; Ranks Second in Adults 18-49 and Women 18-49

"One Tree Hill" Posts Largest Audience of Season

October 31, 2006 (Burbank, CA) -- Through six weeks of the season, The CW Network is out-performing both The WB and UPN through the same point last year with regularly scheduled programming in the target demos of adults 18-34 (1.8/5) with gains of 6% over each. CW mirrors The WB's scheduling model with 6 nights and 13 hours of primetime programming.

Season to date, The CW is also improving over The WB with regularly scheduled programming among women 18-34 (2.2/6, +5%).

Tuesday 10/24/06

"Gilmore Girls" and "Veronica Mars" combined to give The CW's its most watched Tuesday to date (4.03mil) and best Tuesday in adults 18-49 (1.8/5) and women 18-49 (2.5/6-tie).

"Gilmore Girls" ranked second in the hour with its target demo of women 18-34 (3.2/9), and third among women 18-49 (3.1/8).

"Veronica Mars" posted new season highs in adults 18-34 (1.8/5) and adults 18-49 (1.9/5), marking the series second best ratings EVER in adults 18-34 (tie) and adults 18-49. "Veronica" also matched its season highs in women 18-34 (2.3/6) and women 18-49 (1.9/5).

Wednesday 10/25/06

"America's Next Top Model" and "One Tree Hill" combined to rank The CW second on Wednesday night in adults 18-34 (2.8/8) and women 18-34 (4.0/11).

"Top Model" tied for first in the 8-9PM hour among women 18-34, and ranked second among adults 18-34 and women 18-49, behind only ABC.

"America's Next Top Model" improved over last week by 17% in adults 18-34 (3.4/11) and 8% in adults 18-49 (2.7/8), matching season highs in each. "Top Model" also built over last week by 14% in women 18-34 (5.0/15), 5% in women 18-49 (3.9/10), 6% in viewers (5.5mil).

With growth this week of 24% in viewers, "One Tree Hill" (3.7mil) climbed to its most watched episode of the season. "One Tree Hill" was up over last week by 17% in adults 18-34 (2.1/6), 3% in women 18-34 (3.0/8), 23% in adults 18-49 (1.6/4) and 10% in women 18-49 (2.2/5).

Thursday 10/26/06

The CW scored week-to-week gains on Thursday, including 6% in viewers (4.2mil), 12% in adults 18-49 (1.9/5), 5% in men 18-34 (2.3/7), 18% in men 18-49 (2.0/6) and 6% in women 18-49 (1.8/5).

"Smallville" hit new season highs in men 18-34 (3.0/10) and men 18-49 (2.5/7) and matched its season best in adults 18-34 (2.5/8) and 18-49 (2.2/6). Compared to last week, "Smallville" was up week-to week in key adult and men demos.

"Smallville" ranked second in the hour among men 18-34, behind only Fox.

"Supernatural" built from week-to-week by 11% in viewers (3.7mil), 7% in adults 18-49 (1.6/4), 13% in women 18-49 (1.8/4) and 7% in men 18-49 (1.5/4). "Supernatural" also held 90% of "Smallville's" women 18-34 (1.8/5 v. 2.0/6) audience and 100% of its women 18-49 (1.8/4 v. 1.8/5) audience.

Versus "Everwood" a year ago (10/27/05), "Supernatural" improved the time period by 21% in adults 18-34 (1.7/5), 23% in adults 18-49, 113% in men 18-34 (1.7/5), and 114% in men 18-49.

Source: NTI, Live Plus Same Day

Season to Date: 9/18/06-10/29/06 v. 9/19/05-10/30/05 (regularly scheduled programming)

  [october 2006]  


most recent ratings | view all posts
[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.