[11/02/06 - 11:06 AM]
Quick Take for Wednesday, November 1, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, November 1.

[via press release from ABC]

Quick Take for Wednesday, November 1, 2006 (Based on Fast Affiliate Ratings)

ABC Wins Wednesday in Adults 18-49 for the Fifth Week in a Row

ABC Airs Wednesday�s No. 1 Programs in Viewers, Adults, Teens and Kids

For the Eighth Straight Week, �DWTS the Results Show� Dominates its Hour in Viewers and Young Adults, Again Qualifying as the Night�s Most-Watched TV Show

Younger Skewing �Lost� Dominates Older Skewing CBS� �Criminal Minds� in Young Adults, Winning the Time Period by 35% in Adults 18-49 and by 56% in Adults 18-34

For the Fifth Consecutive Week, ABC�s �Lost� is Wednesday�s No. 1 TV Show in Adults 25-54, Adults 18-49, Adults 18-34 and Among Teens 12-17

Wednesday Night (8:00-11:00 p.m.) ABC won its 5th Wednesday in a row among Adults 18-49 (4.7/13). ABC also took top honors on the evening with Adults 18-34 (3.7/11). Between �Dancing Wth the Stars the Results Show� and �Lost,� ABC captured the No. 1 programs of the evening across the board, including Total Viewers, Adults 25-54, Adults 18-49, Adults 18-34 and Teens 12-17.

�Dancing with the Stars the Results Show� (8:00-9:00 p.m.)

ABC�s �Dancing with the Stars the Results Show� took first place during Wednesday's 8 o'clock hour for the 8th week in a row. From 8:00-9:00 p.m., the results show overshadowed second-place CBS' �Jericho� by 9.2 million viewers (19.2 million vs. 10.0 million) and by 58% in Adults 18-49 (4.9/13 vs. 3.1/8). Actress Monique Coleman was the next dancer to be eliminated, as the competition narrowed to three dance pairs. ABC�s broad appealing �DWTS the Results Show� qualified as Wednesday�s most-watched program and also as the No. 1 TV broadcast of the evening with Kids 2-11 (2.9/11).

�Lost� (9:00-10:00 p.m.)

�Lost� won its time period and ranked as the No. 1 TV program of the night in Adults 18-49 for the 5th straight week (on each of its telecasts this season), defeating second-place CBS� �Criminal Minds� in the slot by 35% (6.6/16 vs. 4.9/12). The winning advantage for ABC�s �Lost� over CBS� older skewing �Criminal Minds� was 56% with Adults 18-34 (5.6/15 vs. 3.6/10). In fact the difference between the audiences for the ABC and CBS dramas is quite pronounced. Premiere to date, the median age for the �Criminal Minds� viewer is over 10 years older than the �Lost� viewer (53.5 years vs. 43.2 years). Furthermore CBS� �Criminal Minds� is heavily dependent on viewers 50+ to drive up its Total Viewer count, as 58% of its overall viewership this season is concentrated in that age group.

� For the 5th consecutive week, �Lost� was Wednesday�s No. 1 TV show in each of the key adult demos (AD18-34 � 5.6/15, AD18-49 � 6.6/16 and AD25-54 � 7.6/17) and in Teens 12-17 (3.4/11).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD) 11/1/06.

  [november 2006]  


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