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[11/09/06 - 11:55 AM]
Quick Take for Wednesday, November 8, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, November 8.

[via press release from ABC]

Quick Take for Wednesday, November 8, 2006 (Based on Fast Affiliate Ratings)

ABC Wins Wednesday in Adults 18-49 for the Sixth Straight Week, And Also Stands as the Most-Watched TV Network of the Evening

ABC Claims Wednesday�s No. 1 Programs in Viewers, Adults, Teens and Kids

�DWTS the Results Show� Hits Series Highs, Generating ABC�s Top Series Numbers In the Hour Since January 2005 in Viewers and Since May 2005 Among Adults 18-49

In its Fall Finale, �Lost� Continues to Dominate �Criminal Minds� in Young Adults, While Producing the ABC Series� Second-Largest Audience of the Season

For the Sixth Week in a Row, ABC�s �Lost� is Wednesday�s No. 1 TV Show In Adults 25-54, Adults 18-49, Adults 18-34 and Among Teens 12-17

�The Nine� is Up Week to Week Among Total Viewers and Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

ABC won its 6th straight Wednesday among Adults 18-49 (5.1/13). ABC also took top honors on the evening with Total Viewers (15.1 million), Adults 25-54 (6.0/14) and Adults 18-34 (3.9/11). Between �Dancing with the Stars the Results Show� and �Lost,� ABC captured the No. 1 position on Wednesday night across the board, including Total Viewers, Adults 25-54, Adults 18-49, Adults 18-34, Teens 12-17 and Kids 2-11.

� Growing week to week in viewers and young adults, ABC delivered its second-largest Wednesday night audience this season and matched its second-highest Adult 18-49 number on the evening.

�Dancing with the Stars the Results Show� (8:00-9:00 p.m.)

ABC�s �Dancing with the Stars the Results Show� took first place during Wednesday's 8 o'clock hour for the 9th consecutive week. From 8:00-9:00 p.m., the results show towered over second-place CBS' �Jericho� by 10.8 million viewers (20.6 million vs. 9.8 million) and by 73% in Adults 18-49 (5.2/14 vs. 3.0/8). Actor Joey Lawrence was the next dancer to be eliminated, as the competition narrowed to two dance pairs. ABC�s broad appealing �DWTS the Results Show� once again represented Wednesday�s most-watched television program and also as the No. 1 TV broadcast of the evening with Kids 2-11 (2.6/10).

� ABC�s �Dancing� achieved series highs in viewers and young adults, delivering the Net�s largest audience in the time period with series programming since January 2005 and its top Adult 18-49 number since May 2005 � since 1/12/05 and 5/25/05, respectively.

�Lost� (9:00-10:00 p.m.)

The fall finale of �Lost� dominated its time period and stood as Wednesday�s No. 1 TV show in the key Adult 18-49 sales demographic for the 6th week in a row (on each of its telecasts this season), defeating second-place CBS� �Criminal Minds� in the slot by 37% (7.0/17 vs. 5.1/12). The margin of victory for �Lost� over CBS� older skewing �Criminal Minds� was an even wider 59% among Adults 18-34 (5.9/16 vs. 3.7/10). The difference between the competing ABC and CBS dramas is clear: Premiere to date, the median age for the �Criminal Minds� viewer is 53.5 years, over 10 years older than the �Lost� viewer, at 43.4 years. On average this season, CBS� �Criminal Minds� garners 58% of its audience from viewers 50+, pushing up its Total Viewer count. In contrast, 64% of the audience for �Lost� is comprised of viewers under 50 years old.

� In its fall finale �Lost� attracted its second-largest audience (17.1 million) this season, behind only its season opener on 10/4/06.

� For the 6th week in a row, �Lost� qualified as Wednesday�s No. 1 TV show in each of the key adult demos (AD18-34 � 5.9/16, AD18-49 � 7.0/17 and AD25-54 � 7.8/17) and in Teens 12-17 (4.2/13).

�The Nine� (10:00-11:00 p.m.)

During the 10 o�clock hour, ABC's �The Nine� was up from the prior week by 1.1 million viewers (7.6 million vs. 6.5 million) and by 15% in Adults 18-49 (3.0/8 vs. 2.6/7).

Source: Nielsen Media Research (Preliminary, Live+SD) 11/8/06. Median Age and Audience Composition = Premiere to date (Most Current).





  [november 2006]  
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· CRIMINAL MINDS (CBS)
· DANCING WITH THE STARS (ABC)
· JERICHO (CBS)
· LOST (ABC)
· NINE, THE (ABC)





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